1. What’s Next... Control Your Data...
Share it, and Get Paid The Management – Veterans in the
Space:
Experienced in e-commerce, advertising, direct
marketing, database design/deployment, and
computer systems technology, this management team
Headquarters Historically, consumers have been passive in the advertising equation, being has seen first-hand the very problems they are
committed to solving. Each has a proven and
successful track record of building businesses.
interrupted to see ads that merchants push in front of them through TV, direct mail,
InfoPeriscope, Inc. e-mail and other channels. To combat these constant interruptions, consumers have Jeffery Giesener, Founder & CEO
333 Washington Ave N. #300 gone on the offensive by arming themselves with e-mail spam filters, pop up Has 25 years of marketing and management
experience at DoubleClick, Paul Fredrick, Harriet
Minneapolis, MN 55401 blockers, TiVo, and do-not-mail and do-not-call lists. Recently, the lobbying for Carter and HealthRite. He began his direct marketing
(612)-373-7090 increased privacy regulations has intensified. Merchants, on the other hand, career in 1977 (and online career in 1988). Has been
involved in launching 8 emerging growth businesses.
continue to spend $175 Billion to reach consumers with their messages, 95% of which
Contact fall on deaf ears.
Andrew Cravero
Vice President of Sales. Mr. Cravero brings an
Jeffery Giesener, Founder & CEO extensive career developing, marketing and selling
info@infoperiscope.com, In 1998, Google changed the online advertising world by creating the Pay-Per-Click technology for AT&T. During that time he developed a
Infoperiscope.com (PPC) model. It gets the consumer involved and requires the merchant to pay only if sales model for the company that resulted millions of
dollars in revenue for the firm. He has developed and
the consumer clicks on an ad. Quickly it became apparent that an actively involved coached teams across the upper Midwest. Skilled
What we do consumer is more valuable to the merchant – a consumer who clicks on ads is much at building strategic relationships at high levels and
Provide Merchants with interested more likely to buy. PPC became a $21B industry in 2007, and is expected to reach developing tactical plans to help clients solve their
business problems.
consumers who will increase the $47B in 2011. John Hogie
frequency of purchasing. Provide Chief Information Officer Mr. Hogie has provided IT
consumers with a website that What’s next? InfoPeriscope will do for the entire advertising space, and especially the strategy and leadership for Global 1000
protects their online privacy, mobile channel, what Google did for online advertising. Calling a truce to the organizations (Pearson PLC, Virgin Group, Huchinson
3G), built three consulting firms and has guided
exchanges their permission to merchant-consumer arms race, InfoPeriscope’s patent-pending “Digital Rights” TM numerous start-up and turn-around organizations.
receive advertising, and allows permissions model will connect merchants to interested consumers in a Mr. Hogie specializes in creating lean, revenue
positive IT solutions. He earned both his
consumers to selectively Win-Win manner. under-graduate and graduate degrees at the
communicate with the merchants of Consumers will actively control the ads they see in each advertising
University of Minnesota.
their choosing medium, including new digital Executive Advisors
channels like mobile messaging. Even Steve Gordon,
Enable consumer opt-in more exciting, consumers will Senior Vice President at Campbell Mithun, part of the
McCann WorldGroup, Gordon has been with
for ad channels, exchange their “Digital Rights” TM Today’s The Future with Campbell Mithun since 1972, and has been
with merchants of their choosing and Model InfoPeriscope responsible for marketing blue chip clients
including new digital earn cash (not points or rewards) to
throughout his career, including Northwest
channels like e-mail and receive ads of interest. Merchants are Merchants spend $175 Merchants will have Airlines, General Mills cereal and snack brands,
billion in direct deeper consumer
3M, Honeywell, Pillsbury, Hefty and WonderBread.
mobile. embracing this new model because marketing and $21 insight, better response Ken Kadet
they will gain a highly-targeted opt-in billion in online rates, and fewer ad CEO of Ken Kadet Communications specializes
advertising, yet most of dollars wasted in corporate positioning and brand strategy, media
Consumer’s exchange audience. it is wasted! relations and online PR communications. With more
their “Digital Rights” TM The InfoPeriscope technology gives Less than 50% of Dramatically increases
than 10+ years as a leader at Fleishman Hillard, Ken
is expert at turning complex business issues into
e-mails get opened. e-mail open rates
and receive Marketing merchants the opportunity to provide focused strategies and compelling stories. His
communications expertise has helped drive the
On Demand messinging these consumers with what they want Consumers get Consumers control the growth of companies ranging from Internet and
when they want it. interrupted by ad flow and can earn technology startups to corporations like Imation,
from businesses they unwanted ads and are money by viewing Kodak and CommVault Systems.
In June of 2008 InfoPeriscope not part of the value wanted ads
want to communicate exchange Stacy Trenda
launched its first service offering A financial consultant with 27 years of experience
with. called On-Demand Marketing. This Consumers have no Consumers control the working with companies in the areas of financial
service allows merchants to take the gathering and sharing planning, budgeting, ongoing financial reporting and
control over their data of personal data
Consumers get cash to next natural step in permission-based
business development. Ms. Trenda has worked with
companies through mergers, acquisitions and as
view highly-targeted ad marketing by qualifying and rewarding start-ups. She has a B.A. degree in Business from
Augustana College and an MBA in finance from the
messages. customers for exchanging their Digital University of St. Thomas, MN
Rights in both the email and mobile
channels

2. Board of Directors
Jeffery Giesener
Wouldn’t you rather use
Merchants Gain Unprecedented Consumer Insight Chairman
e-mail, a mobile device
or buy from a merchant, InfoPeriscope’s platform will give merchants tools to move from the
that pays you in cash traditional interruption marketing to a dynamic permission-based Board of Advisors
Marketing On Demand model.Merchants will also gain a new level of
over one that doesn’t? Rob Kieval,
understanding of the needs and wants of their customers and prospects,
allowing them to deliver offerings that are tailored and personalized. Founder, EVP and CTO of
Wouldn’t merchants CVRx, Inc., a private medical
rather pay to reach device company located in
The Next Frontier – Mobile Devices Minneapolis, MN. In 2006,
consumers that have a In the 18 to 29 year-old age group mobile devices have replaced TV, e-mail,
verified interest in what was named Innovator of the
and print as the preferred means of communication. Instead of choosing Year by Twin Cities Finance &
they are selling? between a few dozen TV channels, they chose between millions of YouTube Commerce. He currently holds
videos, or texting/e-mailing on their smart phone or iPhone. nineteen patents.
Direct Marketing Trends The challenge for merchants is the very personal nature of mobile devices Glenn Taylor,
In 2007 Advertisers and and the lack of permission to send ads via the mobile channel. Outside Director/Corporate
Businesses have spent over Development for PixelFarm,
$175B in advertising and InfoPeriscop’s technology is a key ingredient to opening the mobile Inc. Former CEO of Medical
marketing; this number is advertising space. Through InfoPeriscope platform consumers can permit Graphics Corp, President/COO
expected to increase 6% each selected advertisers of their choosing to of Avecor Cardiovascular and
year for the next 5 years. communicate, whether through a cell phone Manager of Merger and
call, SMS Text, e-mail or mobile tracking.
Online Trends Acquisitions for Bentley
In 2007, retailers will spend International.
$21B in online advertising; this Multi-stream Revenue Model Sets
channel is expected to grow at Joe Walton,
InfoPeriscope Up for Success A nationally recognized Theory
50% year for the next 5 years.
InfoPeriscope revenue includes multiple of Constraint supply chain
sources, more traditional ones such as list management consultant.
Waste in Advertising
With a less than 5% expected
revenue, advertising, commissions on Employed by Carrier, Cooper
return, 95% of all ad spending is transactions, and new ones such as the Industries and Ingersoll-Rand.
wasted! exchange of consumer “Digital Rights” TM or Engineering undergraduate
Permissions in e-mail and mobile degree and MBA from Lehigh
The Mobile Market markets. University.
The mobile is expected to grow
to an $8 billion market by 2011.
THIS EXECUTIVE SUMMARY IS NOT AN OFFER TO SELL SECURITIES, BUT MERELY AN INTRODUCTION FOR DISCUSSIONS WITH PROSPECTIVE INVESTORS. PRIOR TO REACHING ANY DEFINITIVE AGREEMENT WITH RESPECT TO AN
INVESTMENT IN THE COMPANY, INFOPERISCOPE, INC. WILL PROVIDE A COMPLETE INVESTMENT PACKAGE, INCLUDING DISCLOSURE DOCUMENTS AND INVESTMENT TERMS. IN ADDITION, EACH INVESTOR WILL BE GIVEN AN OPPOR-
TUNITY TO CONDUCT ADDITIONAL DUE DILIGENCE. IN CONNECTION WITH ANY INVESTMENT, INVESTORS WILL BE REQUIRED TO REPRESENT THAT THEY HAVE RECEIVED AN REVIEWED SUCH ADDITIONAL INFORMATION AND HAVE
HAD AN OPPORTUNITY TO CONDUCT SUCH DUE DILIGENCE. THE INFORMATION SET FORTH IN THIS INVESTMENT SUMMARY CONCERNING INFOPERISCOPE IS A SUMMARY AND IS NOT INTENDED TO PROVIDE COMPLETE DISCLOSURE