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SEO ABITE 2010

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SEO ABITE 2010

  1. 1. Search Engine Optimisation Let’s be natural Presenter: Anup Batra www.SearchEngineRankings.com.au 1
  2. 2. What we will cover • Inside Google • Google Caffeine • Target market definition • Own your niche • Competition Analysis • Keyword Research • Natural Content • Natural Link Building
  3. 3. Inside Google • Why Google Rules the web… • Google has made 550 changes to it’s algorithm in the last one year • Google Caffeine • 80 : 20 Rule and 7 Golden Rules to get Google Love www.SearchEngineRankings.com.au 3
  4. 4. Inside Google… Google’s challenge: • Crawl a large chunk of the web • Index the resulting pages • Compute how reputable those pages are • Rank the returning pages according to users queries as quickly as possible www.SearchEngineRankings.com.au
  5. 5. Inside Google Caffeine • Making user* feedback the key to new Google • As of April 23rd, Google Caffeine has gone live • With this Google has launched a new generation of search. • So what are the changes? *Webmasters & Power searchers www.SearchEngineRankings.com.au
  6. 6. Caffeine Changes SITE UP • Site Speed • Increase in links • Thematic content • Emphasis on social media • Updated site • Prominence of video www.SearchEngineRankings.com.au
  7. 7. Increasing site speed • Check your crawl stats on Google webmasters • Get a fast & less loaded web server • Merge & Compress Javascript files • Use CSS & Include Files www.SearchEngineRankings.com.au
  8. 8. Increase in links • How many new links did your site get? • Why should anyone link to your website? • Subscriptions & feeds • Get a community around your website www.SearchEngineRankings.com.au
  9. 9. Thematic Content • Group the content in your website into sections • Each section should have a specific theme. • Don’t have unrelated themes on the same website. www.SearchEngineRankings.com.au
  10. 10. Social Media • Create a community around your website • Start with Blogging • Position yourself as a thought leader • Have a facebook business page • Use Twitter to increase your reach www.SearchEngineRankings.com.au
  11. 11. Blog popularity • Choose the right blog software • Host your blog directly on your domain • Plan your post topics & titles • Use plugins to enhance effectiveness www.SearchEngineRankings.com.au
  12. 12. Blog Popularity • Make your presence felt in the blogosphere • Tag your content on popular sites like Technorati • RSS Feeds • RSS Aggregators www.SearchEngineRankings.com.au
  13. 13. Updated Site • Update previous content • Dynamic vs Static Content • News, Articles, Blogposts- self or guest • User Generated Content www.SearchEngineRankings.com.au
  14. 14. Prominence of Video Adding Video to the site • Video’s depicting your product/service • Video’s depicting your ambience • Video Testimonials • Interesting video’s from your industry www.SearchEngineRankings.com.au
  15. 15. Video SEO Techniques • Make your video clips fresh & interesting • Embed your videos within your website • Give your video a catchy title • Tag your video with relevant keyphrases • Keep your videos to 3 minutes or less www.SearchEngineRankings.com.au
  16. 16. Video SEO Techniques • Provide transcripts of your videos • Make use of a video sitemap • Add descriptive metadata • Link to video’s using from vblogs and directories www.SearchEngineRankings.com.au
  17. 17. Why Natural is better • Talk to users in their language • Encourage users to pitch in • Allow users to rate your video’s • Increase time on site • Increase conversion rate www.SearchEngineRankings.com.au
  18. 18. Google Adwords • Search Intent • Niche Keywords • Landing pages • Segmenting Campaigns • Conversion Tracking www.SearchEngineRankings.com.au
  19. 19. Case Study www.SearchEngineRankings.com.au
  20. 20. Q&A P: 1300 766 665 E: anup@arrowinternet.com.au @seo_secrets Sydney Level 21, Tower 2, Darling Park Melbourne Sussex St Level 1, 412 Collins St VIC 3000 www.SearchEngineRankings.com.au 20

Hinweis der Redaktion

  • Let ’ s start with a show of hands, how many of us here have put some thought into getting a website on top ranking results ever. Leave your hands up if you found it tedious. For the next 30 mins, I will be talking about one of the critical factors in getting to the top spots for your chosen keywords. I will share with you simple, easy and effective methods of creating content for search. Over the past few years I have worked on 100s of websites from large information websites running into 30K pages to lead generation sites. Why is content important?
  • to your RSS feeds. Valuable content will get you powerful links. I will share with you an example of a parenting site that we we are working on. One of the terms we wanted to be found for was baby products.
  • e.g If you sell Bikes, have a different section for different types of bikes and one for Bike Parts e.g If you sell Bikes, have a different section for different types of bikes and one for Bike Parts

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