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Excellence is analysis in Essbase
April 28, 2010
Karol Kwiecień
What Do These Have in Common?
                   Essbase: Top 10 Most
                   Influential Innovation




     Essbase
Today’s Analytic Challenges


          •    Can’t one report answer my questions?
          •    Analysts stretch Excel beyond it’s abilities!
          •    Yet, Excel is the analysts’ tool of choice
          •    No “single source” for information
          •    Acquisitions promote stress
          •    Flexibility with “Speed of Thought”
          •    What’s certain about today’s business climate is uncertainty




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.          3
What Business Needs …


                Have speed of thought conversations with the data

                 Replace spreadsheets with a scalable architecture

                    Leverage their expertise and comfort with Excel

                     A single source of consistent data for analysis

                               Model the enterprise and see the future




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.     4
The Solution?
               Oracle Essbase

                              The OLAP (Online Analytical Processing) server
                                 that provides an environment for rapidly
                                developing custom analytic and enterprise
                                  performance management applications




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.           5
BI Tools are Designed for Reporting
 Essbase is Tuned for Analysis

         REPORTING                               ANALYSIS



Which customers spend the most?    Which customers are most profitable?



  What did this customer buy?      What is the customer likely to buy next?



What is the Q4 revenue forecast?   What if demand falls short of forecast?
Why Essbase?


 1     Richest Business User Experience
SmartView: Microsoft Office
               Integration




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.   8
Plus a Range of Superior Reporting
               Tools…



                                      “Visual Explorer is not just a slick way to
                                    visualize, it’s a slick way to visually analyze.”
                                      – Wayne Eckerson, Industry Analyst, TDWI




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.                    9
Broadest Analytic Functionality

          • Drill, pivot, select, compare, rank, sort, filter, group
            stack, calculate, annotate, write back…
          • Reporting tools enabled by the “Outline”
          • “Maps” to the business




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.   10
Why Essbase?


 1     Richest Business User Experience




 2     Highly Advanced Calculation Engine
Superior Calculation Power
• Widest range of functionality
  • Simple aggregations to complex
    cross dimensional allocations
  • Results stored or calculated upon
    retrieval
  • Relationship aware
  • Application wide or subset specific
  • Conditional and procedural logic
Comprehensive Library of Functions



              •    350+ functions
              •    Simple syntax
              •    Extensible
              •    Single point of
                   maintenance




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.   13
Financial Intelligence: A Simple
               Example



                                                                       Actual   Budget   Variance   Variance %

                                  Gross
       REVENUE                                                          100      120        -20       (16.67)
                                  Sales
       EXPENSE Advertising                                              100      120        20        16.67

                                                            What’s the variance?




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.                                      14
Time Intelligence: A Simple Example


                                                            YTD
                                                            QTD
                                                      MTD       …xTD

Jan   Feb   Mar   Apr   May   Jun   Jul     Aug     Sep   Oct   Nov   Dec


                         Prior                               Next
                        period                              period
                                          Current
                                          period
Why Essbase?


 1     Richest Business User Experience




 2     Highly Advanced Calculation Engine




 3     Best Custom Analytic Environment
Optimized Storage
                                                                         Block

                                                                       Aggregate

                                                                        Hybrid

                                                       Advanced Relational Access




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.                17
Forward Looking Applications


                                                                       Essbase:                enabling
                                                                            a spectrum of analyses


                                                                                  Trending
                                                                                 Forecasting
                                                                              Scenario modeling
                                                                                What if testing
                                                                                Goal seeking
                                                                                OLAP mining
             “Predictive Analytics
             …is where Business
            Intelligence is going.”


Copyright © 2010, Oracle and/or its affiliates. All rights reserved.                                18
Premium Performance

           • Multiple and cross platform
             deployment
                  • Unix and/or Windows
                  • 32/64 bit
           • Optimization techniques
                  •    Partitioning
                  •    Clustering
                  •    Tuning
                  •    Trickle feed




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.   19
Essbase OLAP Server
               Flexible, Powerful, Modeling Across Sources
             • Flexible business model                                 Oracle
               definition                                              BIEE                            Office
                                                                        Plus
             • Advanced calculation &
               integration engine                                      Essbase    Optimized Multidimensional storage
                                                                        Server        Over 300 analytic functions
             • Fast “speed-of-thought”                                               Financial, Time and Calendar
                                                                                                intelligence
               calculation power                                                             Trickle feed
                                                                                         Read/Write/Writeback
             • Leading Excel user interface                                                Enterprise scale


             • Powerful Visual analysis
             • Mission critical scalability and
               performance                                             Native RDBMS     Multi-dimensional        Other
                                                                           Oracle         Oracle OLAP            XML
                                                                        SQL Server           Microsoft           Excel
                                                                            DB2              SAP BW              Text
                                                                          Teradata




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.                                        20
Essbase Provides the Business …


                     Speed of thought conversations with their data

                                  A scalable, maintainable architecture

                    Leverage their expertise and comfort with Excel

                     A single source of consistent data for analysis

                  The ability to model the enterprise into the future




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.      21
3-D Cube

    • Dimensions                                                                                    s
                                                                                                k et          Y
       • Time                                                                              ar            T
                                                                                                             N
                                                                                          M             C
                                                                                                  A
       • Products                                                                                C
                                                                                  Diet Cola              166      182   143
       • Markets




                                                                       Products
                                                                                  Root Beer              131      149   120
    • Members                                                                     Cream Soda             123      150   115
       • Jan, Feb, Mar (Time)                                                     Fruit Soda             267      196   231
       • Diet Cola, Root Beer,                                                                           Jan Feb Mar
         Cream Soda, Fruit Soda                                                                              Time
         (Products)
       • CA, CT, NY (Markets)                                          267 units of fruit soda sold in CA in Jan
    • Measures
       • Sales



Copyright © 2010, Oracle and/or its affiliates. All rights reserved.                                                      22
Dimension Hierarchies

          For each dimension, you can organize the set of its
           members in a hierarchy.
                     Year                                              Products           Markets

                       Quarter 1                                         Sodas                West

                              January                                        Fruit Soda             CA

                              February                                       Cream Soda
                                                                                               East
                              March                                      Colas
                                                                                                    CT
                       Quarter 2                                             Diet Coda              NY

                              April



Copyright © 2010, Oracle and/or its affiliates. All rights reserved.                                  23
Rolling Up and Drilling Down

           • Rollup summarizes data by climbing up the dimension hierarchy
             (dimension reduction).
           • Drilldown is the reverse of rollup.
                                             Sales                     Qtr1
                                             Diet Cola                  491
                                 CA
                                             Root Beer                  400


                              rollup                          drilldown

                                 Sales                        Jan      Feb    Mar   Qtr1
                                 Diet Cola                    166      182    143   491
                      CA
                                 Root Beer                    131      149    120   400



Copyright © 2010, Oracle and/or its affiliates. All rights reserved.                       24
Pivoting

    Pivot rotates the data cube to change the data visualization.

                              Sales                      January         February
                               Diet Cola                     166           182
                    CA
                               Root Beer                     131           149
                               Diet Cola                      78           56
                    CT
                               Root Beer                      55           69




                                                         CA                           CT
                   Sales
                                         January              February      January        February
             Diet Cola                       166                   182           78          56
             Root Beer                       131                   149           55          69


Copyright © 2010, Oracle and/or its affiliates. All rights reserved.                                  25
Essbase Products: Key Features

          •    Integration with existing infrastructure
          •    Data integration
          •    Ease of server and database administration
          •    Mission-critical applications in Web-based
               environments
          •    Powerful querying
          •    Complex calculations
          •    Robust write-back and security
          •    Ease of development



Copyright © 2010, Oracle and/or its affiliates. All rights reserved.   26
Display of Multidimensional Data


           • All dimensions must be represented in the
             spreadsheet.
           • The spreadsheet layout has four sections:
                                                                              POV toolbar




                                                                                            Column
                                                                                             labels




                                 Row labels                            Data cells




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.                                  27
Navigating Through Hierarchies

          Drill down




          Drill up




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.   28
Retaining and Removing Data Subsets




                               Keep Only
                                                                       Remove Only




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.                 29
Pivoting Data
                     Row Dimensions
                                                                       Column Dimensions




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.                   30
Answers and Dashboards

          •    100% thin client
          •    Ad-hoc report creation
          •    Packaged and customized dashboards
          •    Combined relational and OLAP data
          •    Consistent semantic definition across reports




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.   31
Dynamic Data Points
                                                        Move data with context:
                                                        • Word
                                                        • PPT
                                                        • Outlook




        Visualize to:
        • Excel
        • Visual Explorer


Copyright © 2006, Hyperion. All rights reserved.
                                                   32
Adaptive Data Visualization

          • Who:
                 • Analyst
                 • Power user
          • Dynamic, adaptive
            visualization of data
          • Advanced insight through
            drag-and-drop
          • Maintain insight with
            increasing business
            dimensions
          • Statistical Analysis
          • Dashboard Display
          • Customizable UI


Copyright © 2010, Oracle and/or its affiliates. All rights reserved.   33
Customers – implementation stories




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.   34
…for 30,000 Business Users

          • 5,000 views & reports                                        “We realized we needed a
                 •    Sales                                            powerful OLAP system—one
                 •    HR                                                that was highly dimensional
                 •    Purchasing                                          and detailed—that could
                 •    Finance                                             provide speed of thought
          • 24 x 7 availability                                              response for tens of
          • Maximum query time                                             thousands of users. We
                 • Less than 4 seconds                                 selected Hyperion because it
                                                                            met our scalability and
                                                                       performance requirements…”




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.                           35
Polska Grupa Farmaceutyczna
   Consolidation, Reporting, Planning, Forecast,
   Analysis
           The first pharmaceutical wholesale company quoted on the Warsaw Stock
         Exchange. In the group of 100 largest and fastest-growing companies in Central
                                      and Eastern Europe
           The share in the nationwide market of pharmaceuticals distribution currently
          equals about 20% and the holding's sales revenue has exceeded 1 billion USD

Needs                                               After

  Consolidation process takes 2                        Consoldation reduced to 2 weeks
  months (QTR based)                                   (107 Subsidiaries!!!)
  Plan vs. actual variances                            Standard set of reports emailed to
  Year on year comparisons                             key business users
  An environment that promotes                         Rapid and accurate rate case
  integrity and trust in the information               defense
  Speed up rate case defense                           Significant reduction in IT developed
  development – slow and reactive                      ad-hoc reports
  Consistent historical reporting and                  Ad hoc reports take seconds to build
  trending
Polska Grupa Farmaceutyczna
   Flexibility and .. again flexibility



What PGF asked                            What PGF get

  Solution to support Consolidation for      Solution that supports 107
  23 Subsidiaries                            subsidiaries
  Statutory Reporting                        Statutory and Management reporting
  Improved integration with 23               Ad-hoc analysis tool
  Companies                                  Common process to support
                                             integration also with new subsidiary
British Petroleum (Retail Division)
    Delivering convenience in profitability analysis
                             Over 3200 retail stores in the US
                               Both corporate and franchise
                                         outlets
                           Sell gasoline and general groceries

Needs                                             After

  Central repository providing visibility            Integrates SAP BW (corporate data)
  by store / market / product / channel              and franchise data to provide a
  and manager into:                                  single data repository for reporting
  Fuel volume by $ and gallons                       3 years of actuals / current year
  Store revenue by category                          budget
  COGS, margin calculations                          Standard set of reports emailed
                                                     weekly to key business users
  Plan vs. actual variances
                                                     Metrics modified and tested daily
  Year on year comparisons
                                                     Ad hoc reports take seconds to build
  Full year estimates
BP (Retail Division)
               Empowering the business user



                           “Essbase consolidates data from several new and
                                legacy systems to offer our field staff an
                           unprecedented view of the business. Never before
                            have we been able to see detailed category sales
                               and margin data by week and day with the
                                 associated KPI calculations alongside.
                           Our Essbase solution filled in the gaps and offered
                                  flexibility that SAP BW can’t match.

                                                                       Andrew Klowchak
                                                                       Performance Analyst




Copyright © 2010, Oracle and/or its affiliates. All rights reserved.                         39
40

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Excellence isanalysisinessbase

  • 1. <Insert Picture Here> Excellence is analysis in Essbase April 28, 2010 Karol Kwiecień
  • 2. What Do These Have in Common? Essbase: Top 10 Most Influential Innovation Essbase
  • 3. Today’s Analytic Challenges • Can’t one report answer my questions? • Analysts stretch Excel beyond it’s abilities! • Yet, Excel is the analysts’ tool of choice • No “single source” for information • Acquisitions promote stress • Flexibility with “Speed of Thought” • What’s certain about today’s business climate is uncertainty Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 3
  • 4. What Business Needs … Have speed of thought conversations with the data Replace spreadsheets with a scalable architecture Leverage their expertise and comfort with Excel A single source of consistent data for analysis Model the enterprise and see the future Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 4
  • 5. The Solution? Oracle Essbase The OLAP (Online Analytical Processing) server that provides an environment for rapidly developing custom analytic and enterprise performance management applications Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 5
  • 6. BI Tools are Designed for Reporting Essbase is Tuned for Analysis REPORTING ANALYSIS Which customers spend the most? Which customers are most profitable? What did this customer buy? What is the customer likely to buy next? What is the Q4 revenue forecast? What if demand falls short of forecast?
  • 7. Why Essbase? 1 Richest Business User Experience
  • 8. SmartView: Microsoft Office Integration Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 8
  • 9. Plus a Range of Superior Reporting Tools… “Visual Explorer is not just a slick way to visualize, it’s a slick way to visually analyze.” – Wayne Eckerson, Industry Analyst, TDWI Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 9
  • 10. Broadest Analytic Functionality • Drill, pivot, select, compare, rank, sort, filter, group stack, calculate, annotate, write back… • Reporting tools enabled by the “Outline” • “Maps” to the business Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 10
  • 11. Why Essbase? 1 Richest Business User Experience 2 Highly Advanced Calculation Engine
  • 12. Superior Calculation Power • Widest range of functionality • Simple aggregations to complex cross dimensional allocations • Results stored or calculated upon retrieval • Relationship aware • Application wide or subset specific • Conditional and procedural logic
  • 13. Comprehensive Library of Functions • 350+ functions • Simple syntax • Extensible • Single point of maintenance Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 13
  • 14. Financial Intelligence: A Simple Example Actual Budget Variance Variance % Gross REVENUE 100 120 -20 (16.67) Sales EXPENSE Advertising 100 120 20 16.67 What’s the variance? Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 14
  • 15. Time Intelligence: A Simple Example YTD QTD MTD …xTD Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Prior Next period period Current period
  • 16. Why Essbase? 1 Richest Business User Experience 2 Highly Advanced Calculation Engine 3 Best Custom Analytic Environment
  • 17. Optimized Storage Block Aggregate Hybrid Advanced Relational Access Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 17
  • 18. Forward Looking Applications Essbase: enabling a spectrum of analyses Trending Forecasting Scenario modeling What if testing Goal seeking OLAP mining “Predictive Analytics …is where Business Intelligence is going.” Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 18
  • 19. Premium Performance • Multiple and cross platform deployment • Unix and/or Windows • 32/64 bit • Optimization techniques • Partitioning • Clustering • Tuning • Trickle feed Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 19
  • 20. Essbase OLAP Server Flexible, Powerful, Modeling Across Sources • Flexible business model Oracle definition BIEE Office Plus • Advanced calculation & integration engine Essbase Optimized Multidimensional storage Server Over 300 analytic functions • Fast “speed-of-thought” Financial, Time and Calendar intelligence calculation power Trickle feed Read/Write/Writeback • Leading Excel user interface Enterprise scale • Powerful Visual analysis • Mission critical scalability and performance Native RDBMS Multi-dimensional Other Oracle Oracle OLAP XML SQL Server Microsoft Excel DB2 SAP BW Text Teradata Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 20
  • 21. Essbase Provides the Business … Speed of thought conversations with their data A scalable, maintainable architecture Leverage their expertise and comfort with Excel A single source of consistent data for analysis The ability to model the enterprise into the future Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 21
  • 22. 3-D Cube • Dimensions s k et Y • Time ar T N M C A • Products C Diet Cola 166 182 143 • Markets Products Root Beer 131 149 120 • Members Cream Soda 123 150 115 • Jan, Feb, Mar (Time) Fruit Soda 267 196 231 • Diet Cola, Root Beer, Jan Feb Mar Cream Soda, Fruit Soda Time (Products) • CA, CT, NY (Markets) 267 units of fruit soda sold in CA in Jan • Measures • Sales Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 22
  • 23. Dimension Hierarchies For each dimension, you can organize the set of its members in a hierarchy. Year Products Markets Quarter 1 Sodas West January Fruit Soda CA February Cream Soda East March Colas CT Quarter 2 Diet Coda NY April Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 23
  • 24. Rolling Up and Drilling Down • Rollup summarizes data by climbing up the dimension hierarchy (dimension reduction). • Drilldown is the reverse of rollup. Sales Qtr1 Diet Cola 491 CA Root Beer 400 rollup drilldown Sales Jan Feb Mar Qtr1 Diet Cola 166 182 143 491 CA Root Beer 131 149 120 400 Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 24
  • 25. Pivoting Pivot rotates the data cube to change the data visualization. Sales January February Diet Cola 166 182 CA Root Beer 131 149 Diet Cola 78 56 CT Root Beer 55 69 CA CT Sales January February January February Diet Cola 166 182 78 56 Root Beer 131 149 55 69 Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 25
  • 26. Essbase Products: Key Features • Integration with existing infrastructure • Data integration • Ease of server and database administration • Mission-critical applications in Web-based environments • Powerful querying • Complex calculations • Robust write-back and security • Ease of development Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 26
  • 27. Display of Multidimensional Data • All dimensions must be represented in the spreadsheet. • The spreadsheet layout has four sections: POV toolbar Column labels Row labels Data cells Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 27
  • 28. Navigating Through Hierarchies Drill down Drill up Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 28
  • 29. Retaining and Removing Data Subsets Keep Only Remove Only Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 29
  • 30. Pivoting Data Row Dimensions Column Dimensions Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 30
  • 31. Answers and Dashboards • 100% thin client • Ad-hoc report creation • Packaged and customized dashboards • Combined relational and OLAP data • Consistent semantic definition across reports Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 31
  • 32. Dynamic Data Points Move data with context: • Word • PPT • Outlook Visualize to: • Excel • Visual Explorer Copyright © 2006, Hyperion. All rights reserved. 32
  • 33. Adaptive Data Visualization • Who: • Analyst • Power user • Dynamic, adaptive visualization of data • Advanced insight through drag-and-drop • Maintain insight with increasing business dimensions • Statistical Analysis • Dashboard Display • Customizable UI Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 33
  • 34. Customers – implementation stories Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 34
  • 35. …for 30,000 Business Users • 5,000 views & reports “We realized we needed a • Sales powerful OLAP system—one • HR that was highly dimensional • Purchasing and detailed—that could • Finance provide speed of thought • 24 x 7 availability response for tens of • Maximum query time thousands of users. We • Less than 4 seconds selected Hyperion because it met our scalability and performance requirements…” Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 35
  • 36. Polska Grupa Farmaceutyczna Consolidation, Reporting, Planning, Forecast, Analysis The first pharmaceutical wholesale company quoted on the Warsaw Stock Exchange. In the group of 100 largest and fastest-growing companies in Central and Eastern Europe The share in the nationwide market of pharmaceuticals distribution currently equals about 20% and the holding's sales revenue has exceeded 1 billion USD Needs After Consolidation process takes 2 Consoldation reduced to 2 weeks months (QTR based) (107 Subsidiaries!!!) Plan vs. actual variances Standard set of reports emailed to Year on year comparisons key business users An environment that promotes Rapid and accurate rate case integrity and trust in the information defense Speed up rate case defense Significant reduction in IT developed development – slow and reactive ad-hoc reports Consistent historical reporting and Ad hoc reports take seconds to build trending
  • 37. Polska Grupa Farmaceutyczna Flexibility and .. again flexibility What PGF asked What PGF get Solution to support Consolidation for Solution that supports 107 23 Subsidiaries subsidiaries Statutory Reporting Statutory and Management reporting Improved integration with 23 Ad-hoc analysis tool Companies Common process to support integration also with new subsidiary
  • 38. British Petroleum (Retail Division) Delivering convenience in profitability analysis Over 3200 retail stores in the US Both corporate and franchise outlets Sell gasoline and general groceries Needs After Central repository providing visibility Integrates SAP BW (corporate data) by store / market / product / channel and franchise data to provide a and manager into: single data repository for reporting Fuel volume by $ and gallons 3 years of actuals / current year Store revenue by category budget COGS, margin calculations Standard set of reports emailed weekly to key business users Plan vs. actual variances Metrics modified and tested daily Year on year comparisons Ad hoc reports take seconds to build Full year estimates
  • 39. BP (Retail Division) Empowering the business user “Essbase consolidates data from several new and legacy systems to offer our field staff an unprecedented view of the business. Never before have we been able to see detailed category sales and margin data by week and day with the associated KPI calculations alongside. Our Essbase solution filled in the gaps and offered flexibility that SAP BW can’t match. Andrew Klowchak Performance Analyst Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 39
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