This document provides 10 marketing moves for refractive practices to implement now. The moves include creating offers with irresistible value, spending $10 per day on Facebook ads, using an iPad in the office to drive reviews and comments, replacing educational content on websites with offers, creating Animoto videos for patients, revising LASIK pricing sheets, putting doctor videos on YouTube, documenting patient LASIK journeys through photos, opening kiosks in retail stores, and enrolling in national vision studies. The goal is to generate interest through compelling offers and build an online presence using low-cost tactics.

1. 10 Reels Of Marketing Moves To Make Now!

2. By: Michael Malley Centre for Refractive Marketing 713-839-0202 mike@refractivemarketing.com

3. 10 Minutes, 10 Steps • Create UNBELIEVABLE Value, Be Vague or Be Confusing…or be GONE! • Spend $10 bucks a day on a Facebook billboard • Buy an iPAD for the office – Reviews & FB comments • Stop EDUCATING & put an offer/banner on your homepage • Start creating Animoto videos for reception or lanes • Revise/Create Your LASIK/PIOL Pricing Sheet(s) • Put boring LASIK video snippets of your doctor on YouTube • Start taking picture sequences of LASIK day • Open a kiosk in Walgreens, Safeway, Randalls or CVS • Learn more about National LASIK & Contact Lens Study • BONUS – Google Offers, Groupon (again) and Living Social

4. Radio: Ultimate LASIK Value! • Promote irresistible LASIK VALUE – “I’d better call...” • Any offer that makes a potential LASIK patient pause and think about it….

5. Billboard: Confusing/Vague

6. $10 A Day – Wise FB Investment • Doesn’t have to be LASIK • Keep it fresh • Pay-as-you-play

7. iPAD = Cool, Convenient • Set up links to key Review sites • Ask patients to ‘Friend’ on FB • Answer questions on Sight Selector • Download on iTunes - $4 • Show practice videos

8. Use Your Retail Space Wisely • Stop EDUCATING & put an offer/banner on your homepage

9. Cheap Entertainment/Education • Start creating Animoto videos for reception or lanes

10. LASIK Pricing Sheet • Revise/Create Your LASIK/PIOL Pricing Sheet(s)

11. YouTube Videos • Put boring LASIK video snippets of your doctor on YouTube • Quantity over Quality

12. myLASIK Patient Videos • Start taking picture sequences of LASIK day

13. Vision Kiosks • Open a kiosk in Walgreens, Safeway, Randalls or CVS

14. 10 Minutes, 10 Steps • Get in the LASIK Study