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Information Technology Solution (ITS)
Information Technology Solution (ITS)
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Our presentation Welcome To
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Presentation on Target Marketing
Target Marketing ,[object Object],[object Object],[object Object],[object Object]
Target marketing – ,[object Object],[object Object]
Target marketing – Fig - Target marketing Market positioning Market Targeting Segmentation Create value for Target market
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Target market ,[object Object]
[object Object],Target market
Market targeting - ,[object Object]
Definition of market targeting according to some philosophers- ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
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Select and evaluate target market- Market targeting Evaluate the various segments And Attractiveness Select One Or More segments
Evaluate the various segments - ,[object Object],[object Object],[object Object],[object Object]
Selecting target market segmentation ,[object Object]
Selecting target market segmentation ,[object Object],[object Object],[object Object],[object Object]
Differentiated marketing- ,[object Object],Fig: Differentiated marketing Marketing mix 1 Marketing mix 2 Marketing mix 3 Market segment 1 Market segment 2 Market segment 3
Differentiated marketing- ,[object Object],[object Object]
Undifferentiated marketing- ,[object Object],Fig: Undifferentiated marketing Marketing mix Market segment
Undifferentiated marketing- ,[object Object]
Undifferentiated marketing- ,[object Object],[object Object],[object Object]
Concentrated marketing- ,[object Object],Fig: Concentrated marketing Marketing mix 1 Marketing mix 2 Marketing mix 3 Marketing segment 1 Marketing segment 2 Marketing segment 3
Concentrated marketing- ,[object Object],[object Object]
Concentrated marketing- ,[object Object],[object Object],[object Object]
Conclusion- ,[object Object]
Thanks To All

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