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Lars Kurth
Community Manger, Xen Project
Chairman, Xen Project Advisory Board
Director, Open Source, Citrix

lars_kurth
Was a contributor to various projects
Worked in parallel computing, tools,
mobile and now virtualization

Long history in change projects
Community guy at Symbian Foundation
Learned how NOT to do stuff

Community guy for the Xen Project
Working for Citrix
Accountable to Xen Project Advisory Board
Chairman of Xen Project Advisory Board
250000

150000
More than 1 Projects Million Today
100000

Projected

200000

50000
0
2006

2008

2010

2012

2014

Source: The 2013 Future of Open Source Survey Results
Late 90’s

Individuals & Hobbyist's
Late 90’s

Today
Individuals & Hobbyist's

Still about Individuals
But, a majority are employees
Companies have a huge stake
Features
How many users you have
How many vendors back you
How you are seen in the press
…
Features
How many users you have
How many vendors back you
How you are seen in the press
…

Different Management
Disciplines
can help you succeed
Neutrality / Perception
Support Infrastructure
Expertise / Mentoring
Vendor / People Network
…
Neutrality / Perception
Support Infrastructure
Expertise / Mentoring
Vendor / People Network
…

BUT: You still need to do
all the right things
Case Study
An Open Source Hypervisor
> 10M Users

Powering some of the biggest Clouds in Production

Amazon Web Services, Rackspace Public Cloud, Terremark, …

Several sub-projects
Xen Hypervisor, XAPI management tools, Mirage OS

Linux Foundation Collaborative Project
Sponsored by Amazon Web Services, AMD, Bromium, Calxeda, CA Technologies,
Cisco, Citrix, Google, Intel, NetApp, Oracle, Samsung and Verizon

10 years old
In different areas
xenproject.org/help/presentations-and-videos/video/latest/linuxconna-xen-project-lessons-learned.html
xenproject.org/help/presentations-and-videos/video/latest/linuxconna-xen-project-lessons-learned.html
xenproject.org/help/presentations-and-videos/video/latest/linuxconna-xen-project-lessons-learned.html
xenproject.org/help/presentations-and-videos/video/latest/linuxconna-xen-project-lessons-learned.html
2003

2004

2005

Developer list traffic : Q3 2003 - now

2006

2007

2008

2009

2010

2011

2012

2013
Enough Papers
Enough Talks
Enough Communication
By enough vendors

2003

2004

2005

Developer list traffic : Q3 2003 - now

2006

2007

2008

2009

2010

2011

2012

2013
Focus on events for the existing community only
Enough Papers
Enough Talks
Enough Communication
By enough vendors

2003

2004

2005

Developer list traffic : Q3 2003 - now

2006

2007

2008

2009

2010

2011

2012

2013
Change of Guard
Focus on events for the existing community only
Enough Papers
Enough Talks
Enough Communication
By enough vendors

2003

2004

2005

Developer list traffic : Q3 2003 - now

2006

2007

2008

2009

2010

2011

2012

2013
Empty Promises
Change of Guard
Focus on events for the existing community only
Enough Papers
Enough Talks
Enough Communication
By enough vendors

2003

2004

2005

Developer list traffic : Q3 2003 - now

2006

2007

2008

2009

2010

2011

2012

2013
Project became an “invisible man”
Belief that Xen is not open source
Slowed the growth of the user base
Project became an “invisible man”
Belief that Xen is not open source
Slowed the growth of the user base

Perception: the project is “dead”
Constant stories in the press that the project is dying
First: Defiance – this is all “Fud”
Then: Project started to believe this too
Events v2
Community Blog

Confidence Building

2003

2004

2005

Developer list traffic : Q3 2003 - now

2006

2007

2008

2009

2010

2011

2012

2013
AR & PR Working Group
Community spokespeople

Events v2
Community Blog

Confidence Building

2003

2004

2005

Developer list traffic : Q3 2003 - now

2006

2007

2008

2009

2010

2011

2012

2013
Project perception has changed dramatically

Neutral to positive (example: eWeek “How Xen got its Zen back”)
No more Xen bashing
New influx of people to the project
35
30

Talks / Events / Orgs

25
20

15
10

5
0
2010

2011

2012

2013 (Q3)
Two very successful Press Releases
Powerful message (that is true, but was not told/heard before)
Two very successful Press Releases
Powerful message (that is true, but was not told/heard before)

Linux Foundation Expertise
Press Releases and other LF channels
Coaching and supporting of community members
Two very successful Press Releases
Powerful message (that is true, but was not told/heard before)

Linux Foundation Expertise
Press Releases and other LF channels
Coaching and supporting of community members

Xen Project Advisory Board : Marketing and PR Committee
Two very successful Press Releases
Powerful message (that is true, but was not told/heard before)

Linux Foundation Expertise
Press Releases and other LF channels
Coaching and supporting of community members

Xen Project Advisory Board : Marketing and PR Committee
Open source is more competitive than ever
Projects need to excel in many disciplines
Its not just about the code

OSS Foundations bring credibility, networks & expertise

Joining a OSS can make a huge difference
Different OSS Foundations have different strengths
Please rate the talk
on slideshare or twitter
www.slideshare.net/xen_com_mgr/
Flickr:

Xen Project:

“Messy Apartment” by Ryo Chijiiwa

www.xenproject.org
blog.xenproject.org
wiki.xenproject.org
lists.xenproject.org
xenbits.xenproject.org

“The Ivory Tower” by Daniel Parks
“Desert Road 9” by LabyrinthX
“Cotton Plant” by Aileen

“Giant Sequoia Trees” by Raj
“Damselfly caught in sundew” by Mysserli

Other Images:
By Lars Kurth or acquired

@xen_org
##xen

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OWF13 - Xen project

  • 1. Lars Kurth Community Manger, Xen Project Chairman, Xen Project Advisory Board Director, Open Source, Citrix lars_kurth
  • 2. Was a contributor to various projects Worked in parallel computing, tools, mobile and now virtualization Long history in change projects Community guy at Symbian Foundation Learned how NOT to do stuff Community guy for the Xen Project Working for Citrix Accountable to Xen Project Advisory Board Chairman of Xen Project Advisory Board
  • 3.
  • 4. 250000 150000 More than 1 Projects Million Today 100000 Projected 200000 50000 0 2006 2008 2010 2012 2014 Source: The 2013 Future of Open Source Survey Results
  • 5.
  • 7. Late 90’s Today Individuals & Hobbyist's Still about Individuals But, a majority are employees Companies have a huge stake
  • 8.
  • 9.
  • 10. Features How many users you have How many vendors back you How you are seen in the press …
  • 11. Features How many users you have How many vendors back you How you are seen in the press … Different Management Disciplines
  • 12. can help you succeed
  • 13.
  • 14. Neutrality / Perception Support Infrastructure Expertise / Mentoring Vendor / People Network …
  • 15. Neutrality / Perception Support Infrastructure Expertise / Mentoring Vendor / People Network … BUT: You still need to do all the right things
  • 16.
  • 18. An Open Source Hypervisor > 10M Users Powering some of the biggest Clouds in Production Amazon Web Services, Rackspace Public Cloud, Terremark, … Several sub-projects Xen Hypervisor, XAPI management tools, Mirage OS Linux Foundation Collaborative Project Sponsored by Amazon Web Services, AMD, Bromium, Calxeda, CA Technologies, Cisco, Citrix, Google, Intel, NetApp, Oracle, Samsung and Verizon 10 years old
  • 24. 2003 2004 2005 Developer list traffic : Q3 2003 - now 2006 2007 2008 2009 2010 2011 2012 2013
  • 25. Enough Papers Enough Talks Enough Communication By enough vendors 2003 2004 2005 Developer list traffic : Q3 2003 - now 2006 2007 2008 2009 2010 2011 2012 2013
  • 26. Focus on events for the existing community only Enough Papers Enough Talks Enough Communication By enough vendors 2003 2004 2005 Developer list traffic : Q3 2003 - now 2006 2007 2008 2009 2010 2011 2012 2013
  • 27. Change of Guard Focus on events for the existing community only Enough Papers Enough Talks Enough Communication By enough vendors 2003 2004 2005 Developer list traffic : Q3 2003 - now 2006 2007 2008 2009 2010 2011 2012 2013
  • 28. Empty Promises Change of Guard Focus on events for the existing community only Enough Papers Enough Talks Enough Communication By enough vendors 2003 2004 2005 Developer list traffic : Q3 2003 - now 2006 2007 2008 2009 2010 2011 2012 2013
  • 29. Project became an “invisible man” Belief that Xen is not open source Slowed the growth of the user base
  • 30. Project became an “invisible man” Belief that Xen is not open source Slowed the growth of the user base Perception: the project is “dead” Constant stories in the press that the project is dying First: Defiance – this is all “Fud” Then: Project started to believe this too
  • 31. Events v2 Community Blog Confidence Building 2003 2004 2005 Developer list traffic : Q3 2003 - now 2006 2007 2008 2009 2010 2011 2012 2013
  • 32. AR & PR Working Group Community spokespeople Events v2 Community Blog Confidence Building 2003 2004 2005 Developer list traffic : Q3 2003 - now 2006 2007 2008 2009 2010 2011 2012 2013
  • 33. Project perception has changed dramatically Neutral to positive (example: eWeek “How Xen got its Zen back”) No more Xen bashing New influx of people to the project 35 30 Talks / Events / Orgs 25 20 15 10 5 0 2010 2011 2012 2013 (Q3)
  • 34. Two very successful Press Releases Powerful message (that is true, but was not told/heard before)
  • 35. Two very successful Press Releases Powerful message (that is true, but was not told/heard before) Linux Foundation Expertise Press Releases and other LF channels Coaching and supporting of community members
  • 36. Two very successful Press Releases Powerful message (that is true, but was not told/heard before) Linux Foundation Expertise Press Releases and other LF channels Coaching and supporting of community members Xen Project Advisory Board : Marketing and PR Committee
  • 37. Two very successful Press Releases Powerful message (that is true, but was not told/heard before) Linux Foundation Expertise Press Releases and other LF channels Coaching and supporting of community members Xen Project Advisory Board : Marketing and PR Committee
  • 38.
  • 39. Open source is more competitive than ever Projects need to excel in many disciplines Its not just about the code OSS Foundations bring credibility, networks & expertise Joining a OSS can make a huge difference Different OSS Foundations have different strengths
  • 40. Please rate the talk on slideshare or twitter www.slideshare.net/xen_com_mgr/
  • 41. Flickr: Xen Project: “Messy Apartment” by Ryo Chijiiwa www.xenproject.org blog.xenproject.org wiki.xenproject.org lists.xenproject.org xenbits.xenproject.org “The Ivory Tower” by Daniel Parks “Desert Road 9” by LabyrinthX “Cotton Plant” by Aileen “Giant Sequoia Trees” by Raj “Damselfly caught in sundew” by Mysserli Other Images: By Lars Kurth or acquired @xen_org ##xen