The document discusses evolutions in media, marketing, and retail. It notes that media content and operations are going digital, enabling individual distribution and programmatic selling. Marketing is becoming more integrated to enable demand discovery, touchpoint messaging, and product lifecycle relationship management. Retail operations are also going digital, enabling location-based messaging, offers, and product services both online and in physical stores. Data sources are expanding to include more location data, purchase behavior data, and data from sensors. Integration is becoming the cornerstone of real-time analytics across industries.

1. Evolu&ons
in
Media,
Marke&ng,
and
Retail
by
Mark
Green
1
©
2014
Business
Advisory
Group
|
March

2. Business
Trends
1. Media
Content
and
operations
going
digital,
enabling
individual
distribution
and
programmatic
selling
2. Marke,ng
Becoming
integrated,
enabling
demand
discovery,
touchpoints
messaging,
and
product
lifecycle
relationship
management
3. Retail
Operations
going
digital,
enabling
location-­‐based
and
in-­‐store
messaging,
offers,
and
product
services
(online
&
in
bricks)
2
2
©
2014
Business
Advisory
Group
|
March

3. Expanding
Data
Sources
3
3
Local
Awareness
Local-­‐Social-­‐Search
Apps
Loca&on
Data
Local-­‐Social-­‐Search
PlaBorms
Research
Government
Sensors
Purchase
Behavior
©
2014
Business
Advisory
Group
|
March

4. Data
Trends
1. Sample
data
devolving
from
currency
to
proIiling
2. Transac,on/Interac,on
data
evolving
into
currency
3. Log
data
from
assorted
appliances
and
sensors
deepening
analytics
4. All
Channels,
appliances,
and
sensors
become
inputs
4
4
Integration becomes the cornerstone of
Real-­‐Time
analytics
©
2014
Business
Advisory
Group
|
March

5. Power / Speed Map
Power
5
Speed
(from
data
to
decision
making)
Brand
PorBolio
Enterprise
Marke&ng
Analy&cs
Emerging
Next
Gen:
Market
Management
PlaBorm
Silo
Real-­‐Time
Metrics
• Demand
• Supply
• Messaging
• ROI
on
S-­‐P-­‐E
• ProIitability
• Persons
• Transactions
• Exposures
• Interactions
• Location
• Product
Usage
Integrated
Operations
• CRM
• ERP
• Buying
Scope
Sales
Preference
Equity
+
+
Loyalty
©
2014
Business
Advisory
Group
|
March

6. The
Path
of
Analy&cs
Today
Emerging
Next
Gen
6
• High
Touch
Consulting
• Focus
on
Key
Business
Questions
• Custom
shaping
Mix
Analyses
to
business
conditions
• Persons-­‐level
response
analytics
• Effectiveness
interactions
over
costumer
life
cycle
• Daily
response
analytics
&
metrics
• CRM
integration
• ERP
integration
• Buying
integration
Analy&cs:
20%
Silo’s
:
80%
• Daily
response
analytics
for
Web
and
Social
Media
• Daily
response
analytics
for
Price
&
Promotions
• Behavioral
targeting
for
television
• Monthly
response
for
individual
media
campaigns
6
shift
Leveraging
Data
Managing
Data
©
2014
Business
Advisory
Group
|
March

7. Ecosystem
Evolu&ons
7
7
Domain
Today
Tomorrow
Buying
Marketing
Response
Consumer
Relationship
Management
Enterprise
Resource
Planning
M
TV
M
I
I
P
MR
CRM
MR/CRM
ERP
ERP
Agency
CMO
CMO
CIO
TV
is
All
Linear
TV
Print,
Internet,
Mobile
©
2014
Business
Advisory
Group
|
March

8. Predic&ons
• Retailers
transform
through
holistic
mobile
apps
that
integrate
online/in-­‐brick
relationship
experience
• Facilitate
individualized
Offers,
Service,
and
Warranty
management
• Enable
retailers
to
form
loyalty
syndicates
digital
and
brick
domains
that
cover
all
consumer
needs
(akin
to
Airline
Group
Programs)
• Manufacturers
(aka
Advertisers)
transform
CRM
from
channeled
relations
to
individual
relations
• delving
into
direct
pricing,
developing
capabilities
and
strategies
to
manage
loyalty
across
their
portfolio
of
products
across
their
retailer
distribution
points
8
8
©
2014
Business
Advisory
Group
|
March

9. Questions
9
9
©
2014
Business
Advisory
Group
|
March