Presentation delivered at the OpenAIRE workshop on Sustainable non-APC publishing models (February 26-27 2019) in Bielefeld, Germany

1. 9th OpenAIRE Workshop
Prof. Dr. Sabrina Backs
Faculty for Economics and Business Administration
Assistant Professor for Entrepreneurship

2. Startup Process
2
Pre-set-up phase
• Recognition of
profit possi-
bilities
• Feasibility
analysis
• Qualification of
entrepreneurs
• From idea to
possible
business model
Design phase
• Validate the
idea
• Information
processing
• Consulting
• Business plan
• Detailed
concept
Foundation phase
• Acquisition of
human and
capital res-
sources
• Legal form
• Location
• Name and
brand
• Official
foundation
• Notary
• Development
of organization
strucures
• Starting
business
Development
phase
• Market
establishment
• Focus on
purchases and
business goals
• Development
of products
and (intern)
processes
Expansion phase
• Capital
procurement
• Company value
• Adjustment of
business plan
• Exit?
• Innovation and
technology
management
• Business
growth

3. How to start open access business models
3
https://www.bing.com/images/search?q=gr%c3%bcne+wiese&FORM=HDRSC2

4. Business model „CANVAS“
4

5. Business model „CANVAS“
Customer Segments (CS)
➢ Different customer demands
Value Propositions (VP)
➢ Costumer demands shoul be satisfied
Channels (CH)
➢ Different distribution channels
Customer Relationships (CR)
➢ Establishment of sutainable customer relationships
5

6. Business model „CANVAS“
6
Key Partnerships (KP)
➢ Make or buy decision
Key Ressources (KR)
➢ Necessary to offer customer adequate products
Key Activities (KA)
➢ Different to competition

7. Business model „CANVAS“
7
Revenue Streams (RS)
➢ Satisfied customers pay
Cost Structure (CS)
➢ Elements of the business model

8. How to start open access business models
8
LaraSpeicher,LorenzoArmando,MargoBargheer,MartinPaulEve,SvenFund,DelfimLeão,…IrakleitosSouyioultzoglou.(2018,July30).
OPERASOpenAccessBusinessModelsWhitePaper.Zenodo.
http://doi.org/10.5281/zenodo.1323708

9. 55 further business model patterns
Available in the library of Bielefeld University:
→ FB 13/03: Wirtschaftswissenschaften SR100 O85 130/4367823+02
How to start open access business models
9
https://www.bing.com/images/search?view=detailV2&id=E4E6DD0123C3EEDBA69CFCED252A472460F02AAD&thid=OIP.UgJpZwOlJWV6mFXI3
cGi5gHaFT&mediaurl=http%3A%2F%2Fschieferdecker.com%2Fwp-
content%2Fuploads%2F2015%2F09%2Fcover_osterwalder_business_model_generation-
300x215.jpg&exph=215&expw=300&q=gesch%c3%a4ftsmodellmuster&selectedindex=28&ajaxhist=0&vt=0

10. Questions?
10
sbacks@uni-bielefeld.de