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Ribbit case study

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Ribbit case study

  1. 1. Case Study: Ribbit OpSource Customizes Application Delivery for Ribbit: Putting the Call into Salesforce ENTERPRISE CLOUD AND MANAGED HOSTINGPutting the Call into Salesforce “I want our team to spend its time doingBecause every sale is a conversation, Ribbit forSalesforce integrates mobile voice communications what no one else can do, not on managingwith Salesforce CRM. Ribbit for Salesforce “puts the bandwidth, firewalls, database clusters orcall into Salesforce” allowing you to manage calls and routers; or even choosing hardware. Thosemessages like you manage e-mail. That way the things can be done by others.”opportunity is complete. - Crick Waters, Vice President, Strategy and Business Dev, RibbitThe Ribbit for Salesforce component lets you answercalls to your mobile phone using the Ribbit Phoneembedded in every Salesforce page. With one-clickdialing, you can even call your leads and contacts Customer Profile:right from your computer. There’s nothing to Ribbit Corporationdownload, and you keep your existing mobile phone 2570 W. El Camino Real, Suite 288and number. Ribbit for Salesforce puts your calls on Mountain View, CA 94040the dashboard. www.ribbit.comRibbit RequirementsRibbit needed a delivery partner who understands Industry:that the Ribbit for Salesforce product has Telecommunicationssignificantly different infrastructure needs than thetypical software-as-a-service application, which OpSource Solution:typically involves two servers – a database server and OpSource Managed Hosting and Applicationa Web server – as well as Internet-related Operationsinfrastructure. Ribbit’s voice product, however, usersfour different kinds of servers and has uptime,firewall, and load sharing requirements that differ Key Benefits:from those of OpSource’s other customers. For • Infrastructure design, including hardwareexample, a Web server is constantly busy managing choices, physical assembly and configurationincoming and outgoing data. Some of Ribbit’s servers, • Ongoing infrastructure managementhowever, are voice gateways that sit idle unless a call • 100% uptime guaranteeis in progress. Ribbit needed a delivery partner that • Customized pricing model consistent withwould understand these differences and configure unique product characteristicsand price its delivery solution accordingly. Ribbit alsoneeded to relieve its staff of the responsibilities ofconfiguring and installing hardware and working out supported in the critical early growth phase of thehow a rapid increase in infrastructure needs could be company.© 2010 OpSource, Inc. All rights reserved. Page 1 of 2
  2. 2. ENTERPRISE CLOUD AND MANAGED HOSTING Complete Solution Why OpSource? Ribbit chose OpSource On-Demand™ to deliver its “We might have done this ourselves,” said Crick Ribbit for Salesforce component. OpSource On Waters, vice president, strategy and business Demand is a comprehensive, award-winning Web development, Ribbit. “We have no shortage of application delivery platform that offers a complete knowledge and experience with setting up and operational hardware, software and networking managing infrastructure. We do, however, have the infrastructure, including application management short resources of a startup company and want to keep and 24x7 customer-branded end-user support. our focus on the things we do best – the Ribbit for OpSource engineers handled all hardware Salesforce component itself – and leave the rest to architecture design and assembly and software others. Although our Ribbit for Salesforce component environment configuration in the OpSource hosting has significantly different requirements than the environment. They designed the infrastructure so average software-as-a-service application, we believed that it will support rapid expansion as Ribbit grows. OpSource could meet those needs, in part because OpSource staff members also perform all the ongoing some of OpSource’s top management came from the management that the infrastructure requires. And telephony industry. I was confident that they would OpSource managers revised various maintenance do what it took to make us successful.” procedures as well as other existing processes that were not compatible with voice services. OpSource Crick said that OpSource’s willingness to develop a also customized its pricing to fit the unique complete understanding of Ribbit’s product was also operations of a voice services company. crucial, because it enabled Ribbit and OpSource to arrive at a pricing model that supported Ribbit’s OpSource On-Demand also delivers Ribbit’s financial model. salesforce.com AppExchange component which enables voice mail calls to go directly to a customer’s salesforce.com screen where they’re logged and matched to relevant leads and contacts. Because salesforce.com has certified OpSource as an application delivery and hosting partner, Ribbit benefited from accelerated AppExchange certification.Company Corporate HeadquartersOpSource provides cloud and managed hosting solutions that enable businesses of all sizes to accelerategrowth and scale operations while controlling costs and reducing IT infrastructure support risks. More 5201 Great America Parkway, Suite 120than four hundred Software-as-a-Service ISVs, cloud platform providers, carriers and enterprises rely on Santa Clara, CA 95054OpSources expertise, experience and agility to operate high-availability, business-critical hosting 408-567-2000environments. sales@OpSource.netOur industry-leading Application Operations service goes beyond traditional hosting by providingapplication management, change management, performance management and applicationoptimization. OpSource Cloud is the rst cloud to bring together the exibility, availability andcommunity of the public cloud with the security, performance and control the enterprise demands. www.OpSource.netFounded in 2002, OpSource is SAS 70 Type II, PCI DSS Level 1 and European Safe Harbor certi ed and hasoperations in California, Virginia, UK, Ireland, and India.© 2010 OpSource, Inc. All rights reserved. Page 2 of 2