1. TRENDS
2023:
TRENDS
2023:
5 Things to Look Out For

2. SEO has had a challenging year. Budget cuts due to the
pandemic are still felt today as companies struggle to
manage and outsource their SEO marketing.
The search industry
has also received major
updates like new SERP
features, leading
marketers to adjust
their online strategies.

3. With 2023 fast approaching,
professionals are hopeful
that the industry will only
continue to grow and
provide more value to users.
Marketers are starting
to speculate what's to
come in the new year
for the SEO industry.

4. The "State of SEO" report, published by the Search
Engine Journal, revealed the expectations of 3,600
SEO executives and professionals in 2023.

5. The study observed the following emergent factors:
Artificial Intelligence (AI)
Core Web Vitals
Site Credibility with E-A-T
Mobile-First Indexing
SERP Features

6. Artificial Intelligence
The use of AI has
become popular in
today's marketing
playground.
It is so prevalent that
Google released the
"helpful content" update,
which favors organically
written content over
AI-generated ones.

7. Although, the update
cannot fully determine
if the content is derived
from AI tools.
The algorithm has gotten
smarter and now emphasizes
the readability and
uniqueness of blog posts.

8. Digital marketers can still use AI in content creation,
but they must ensure that their content is:
Readable for its
target audience
Unique from
previous content
Free from
grammatical errors
Relevant to the
topic tackled

9. Core Web Vitals
Core web vitals are metrics that measure page performance. These
are website performance reports based on real-world usage data.
LCP FID CLS
Companies should take note of their site's
performance in the following metrics:

10. LCP (Largest Contentful Paint) –
time to render the largest
content element
LCP (Largest Contentful Paint) –
time to render the largest
content element

11. FID (First Input Delay) – the time
it takes for the page to respond
to users' first interaction
FID (First Input Delay) – the time
it takes for the page to respond
to users' first interaction

12. CLS (Cumulative Layout Shift) –
measurement for shifting
elements in the site
CLS (Cumulative Layout Shift) –
measurement for shifting
elements in the site

13. Site Credibility with E-A-T
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.
It is integrated into Google's algorithm to assess the quality of search results.
Basically, the algorithm
considers the following:
The expertise of the creator;
The authoritativeness of the
creator, content, and site; and
The trustworthiness of the
creator, content, and site.

14. Mobile-First Indexing
Phone searches have
greatly increased in the
past few years, calling for
mobile SEO strategies.
Mobile-first indexing
refers to the algorithm
focusing more on
mobile content
than desktop ones.

15. Digital marketers can carry out the following
mobile SEO strategies to improve ranking:
Make mobile-friendly content
Create responsive web designs
Use dynamic serving
Utilize separate URLs for
web and mobile sites
Digital marketers can carry out the following
mobile SEO strategies to improve ranking:
Make mobile-friendly content
Create responsive web designs
Use dynamic serving
Utilize separate URLs for
web and mobile sites

16. SERP Features
Search engines are improving the search experience by adding more
helpful features. SERP features are additional elements found in
search pages that supplement the traditional organic results.

17. Typically, they come in the form of the following:
Rich Snippets –
accompanying texts,
data, or visuals to search
results (e.g., price and
availability for products)
Paid Results – ads on
specific keywords as
a result of bidding

18. Universal Results –
image results,
recent news, and
featured snippets
Knowledge Graph –
additional info relevant
to specific queries (e.g.,
address, measurements,
contact details)

19. What to do in SEO 2023?
With these findings and other events
in the last year, SEO marketers can
hypothesize which optimization
strategies will be the most relevant in
2023. Consider the following aspects
in forming online marketing plans:
Content Creation

20. Publish Compelling Content
Content marketing will
continue to reign supreme
over all other SEO strategies.
Compelling content is how
brands drive traffic to their site.
In 2023, marketers should
continue to create impactful
content to increase brand
visibility, expand marketing
reach, and boost sales conversion.

21. Build Site Credibility
Establishing site
trustworthiness is as
vital as ever in ranking.
Digital marketers
should keep in mind
E-A-T in forming SEO
marketing plans. SEO
strategies like link
building will continue
to help in building
online credibility.

22. Humanify AI-generated Content
There is no secret nor shame
in using AI tools in content
marketing. It has made
publishing piles of content
quicker and simpler.
But digital marketers
should constantly assess
their AI-generated content
to ensure it is readable,
unique, and appears
written by real people.

23. Website Optimization
Add Visual Elements
The rise of SERP features drove
brands to add visually interesting
elements to their content.
Snippets call for graphics,
statistics, prices, images, videos,
lists, and everything else that can
be featured in the result pages.
This allows marketers to amplify
their content's impact, which can
lead to increased traffic and sales.

24. Optimize for Various Media
Although not mentioned in
the top five results, multimedia
searches have become one of
the emergent factors in 2022
that caused marketers to adjust
their SEO strategies. Google's
multisearch has changed the
way users find content online.

25. Introduced last April, multisearch
highlights using Google Lens to
improve users' search experience.
This pressed marketers to
integrate images into their
SEO tactics to make the
most of the new update.
Furthermore, optimization
for voice results had also
been encouraged since
voice search had become
popular during this time.

26. Improve Website Performance
Digital marketers can never go
wrong with consistently improving
the speed of their websites. In fact,
the faster the web pages, the better
it ranks in SERPs.
Companies can use the web
core vital reports to assess the
performance of their website
and refine where improvements
are needed. WordPress speed
optimization is an excellent
SEO service that can lead to
a faster website.

27. Enhance User experience (UX)
When you improve
website performance,
you enhance user
experience. Aside from
speed, other factors can
also boost UX.
Enhance the user
experience by using
functional buttons, opting
for cohesive design, and
simply making web pages
pleasing to the eyes.
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UI/UX

28. Get Ahead on SEO 2023
SEO is an ever-evolving industry. Optimize your web pages early and often
by following trends and creating impactful online marketing strategies.
Apply these insights to
get ahead of the curve
and maximize your
website's marketing
capabilities.

29. Need Help with SEO?
Digital Marketing Philippines (DMP) is a growing
marketing agency specializing in everything SEO.

30. We offer complete
website optimization,
content creation, social
media management, and
graphic design services.
Strengthen your SEO
marketing for the
coming year by availing
of services by DMP.
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DMP is updated with the latest search trends and updates. Learn more about SEO with our blog.

31. Want one for your business? Go to:
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Resources:
https://www.searchenginejournal.com/biggest-challenges-facing-seo-in-2023/467689/#close
https://rockcontent.com/blog/seo-trends-2023/
https://zenmedia.com/blog/top-seo-trends/
https://www.digitalmaas.com/blog/local-seo-trends-2023/