1. IS SEO
Exploring SEO's Relevance Today
THRIVING or FADING?

2. Search engines are constantly
evolving to improve users'
search experience, deliver
high-quality content, and
provide searchers with relevant
information. However, these
changes are also causing
debates around the efficacy
of established SEO practices.
For example, Google updates like Featured Snippets and
Knowledge Boxes display the answer to a user's query
directly on the top of search engine results pages (SERP).

3. With information readily available, users
often find no need to click and explore links.

4. If users do not click and visit company
websites, it begs the question: Is search
engine optimization (SEO) still necessary?

5. Is SEO Still Relevant Today?
SEO provides a foundation for
optimizing website content and web
user experience. It helps businesses
rank higher in search engine results,
build credibility and trust among users,
and adapt to changing user behaviors.
Amidst the controversies,
SEO continues to be a critical
strategy in digital marketing.

6. To prove the point, let's explore the
arguments against SEO and the
counterarguments establishing
why hiring an SEO service company
Philippines is still relevant today.

7. Rise of Artificial Intelligence (AI)
Critics argue that AI's ability
to analyze vast amounts
of data and interpret context
renders SEO practices obsolete.
AI-powered algorithms can also
better understand user intent
and deliver more accurate search
results without the need for
traditional keyword optimization.
ARGUMENT:

8. While the rise of artificial
intelligence (AI) undoubtedly
impacts the digital landscape,
it does not render SEO irrelevant.
In fact, AI can enhance SEO
strategies by providing valuable
insights, automation capabilities,
and improved user experiences.
COUNTERARGUMENT:

9. An SEO service provider
Philippines can leverage AI
tools to generate data-driven
keyword research, optimize
website structures, and
improve user personalization.
Rather than making SEO
obsolete, AI strengthens and
complements SEO practices.

10. Development of Alternative Search Methods
Alternative search methods, such
as voice assistants, are causing users
to shift away from traditional search
engine queries. For example, voice
searches are often conversational
and context-dependent. Critics
suggest that this renders
keyword-focused SEO less effective.
ARGUMENT:

11. SEO is not limited to keyword
optimization alone. It also
encompasses optimizing website
structure, providing high-quality
content, and ensuring mobile
compatibility, all of which remain
crucial for voice search optimization.
COUNTERARGUMENT:

12. Voice assistants often rely
on search engines to provide
answers.
SEO strategies encompass
optimizing for these alternative
search methods, ensuring
visibility and relevance across
various platforms.
Additionally, search
engines still play
a central role in
information retrieval.

13. The Dominance of Paid Search Advertising
Pay-per-click (PPC) advertising and
social media ads have become
prominent marketing channels,
potentially overshadowing the
importance of organic search rankings.
ARGUMENT:
While paid advertising is valuable,
organic search results still hold
significant credibility and trust
among users.
COUNTERARGUMENT:

14. Many people ignore ads and
prefer organic results, which
often receive the majority of
clicks. Effective SEO enables
businesses to capture organic
traffic and maintain a sustainable
online presence, complementing
paid advertising efforts.

15. Shifting User Behaviors and Preferences
Changing user behaviors, such as
increased use of social media or reliance
on personalized recommendations,
render traditional SEO less important.
ARGUMENT:
COUNTERARGUMENT:
User behaviors are evolving, but
search engines remain a primary
source of information and discovery.

16. SEO helps businesses cater
to user preferences by
improving website usability,
delivering valuable content,
and targeting specific
keywords and topics. By
adapting to changing user
behaviors, SEO stays relevant
and effective.

17. Advantages of Employing SEO
SEO ADDRESSES CORE WEB VITALS
Core Web Vitals is a ranking factor. These metrics assess the key aspects of user
experience – loading speed, interactivity, and visual stability – directly impacting
user satisfaction and website engagement.
GOOD POOR
NEEDS
IMPROVEMENT
2.5 sec. 4.0 sec.

18. SEO ADDRESSES CORE WEB VITALS BY OPTIMIZING
WEBSITE PERFORMANCE THROUGH TECHNIQUES LIKE
optimizing code and images
implementing caching and compression
minimizing render-blocking resources
improving server response times.

19. By focusing on these optimizations, SEO helps ensure that websites meet
the recommended thresholds for core web vitals. This will improve user
experience, search rankings, and organic traffic.

20. KEYWORDS ARE
STILL RELEVANT
Search engine keywords are
vital because they serve as
the bridge connecting user
queries to relevant content.
Understanding the search
terms the target audiences
use enables businesses to
align their website content
and optimize it accordingly.

21. SEO PLAYS A CRUCIAL ROLE IN
LEVERAGING KEYWORDS BY
conducting comprehensive keyword research
optimizing website pages with targeted keywords
improving keyword relevance through on-page
and off-page optimization techniques

22. By effectively leveraging
keywords, SEO helps
businesses improve their
search engine rankings,
increase organic visibility,
and attract the right
audience to their website,
ultimately driving
relevant traffic and
potential conversions.

23. ORGANIC SEARCH IS A TOP SOURCE OF WEB TRAFFIC
Organic search is one of
the primary sources of
web traffic. These viewers
represent users actively
seeking information or
solutions, making them
highly valuable and more
likely to convert.

24. SEO is pivotal in driving organic traffic
to a company's website by optimizing
its visibility in search engine results.
Companies can capture
a significant share of
organic search traffic
through keyword research,
on-page optimization,
technical enhancements,
and content creation.
This, in turn, increases brand visibility and drives
valuable leads and conversions to their website.

25. SEO BUILDS TRUST AND CREDIBILITY
TRUST AND CREDIBILITY ARE VITAL FOR
A SUCCESSFUL BRAND BECAUSE THEY
foster customer confidence
encourage repeat visits
drive positive word-of-mouth referrals

26. Trusted brands are more likely
to get higher engagements,
purchases, and loyal advocates.
Through high-quality content, optimized website structure, and
authoritative backlinks, a brand can establish itself as a reliable
and trustworthy source of information.
SEO plays a crucial role in building and
reinforcing trust by optimizing its online
presence in a way that aligns with search
engine guidelines and user expectations.

27. SEO HELPS BRANDS
UNDERSTAND
CONSUMER VOICE
SEO helps companies understand the consumer's voice by analyzing
search queries, user behavior, and engagement metrics.

28. Through the expertise of an SEO outsourcing
company, businesses acquire insights into
the language and intent behind consumer
searches.
This enables businesses to align their content
and messaging with customer needs and foster
strong relationships with their target audience.

29. As the digital landscape
changes, digital marketers and
companies should also adjust
their SEO tactics to adapt to
search engine developments.
After all, how can usual
strategies continue to be
effective when Google
itself has changed?

30. By keeping up with changing search engine dynamics, businesses can optimize
their online presence, increase visibility, and drive organic website traffic.
Also, working with a
top SEO agency
Philippines can help
companies cope with
changing markets,
consumer behaviors,
and search engine
algorithms.

31. Experts from the best SEO company in the Philippines can
provide their expertise and insights on evolving trends and
changes in search engine algorithms.

32. They can also update your optimization techniques
and implement strategies to ensure companies stay
competitive in the ever-changing digital landscape.
Get all these benefits and more with Digital
Marketing Philippines (DMP). Contacts us
today to consult with an SEO expert PH and
get started on your new SEO approach.

33. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://www.webfx.com/seo/learn/is-seo-still-relevant/
https://emeritus.org/blog/sales-and-marketing-is-seo-dead/#:~:text=Search%20engines%20are%20becoming%20smarter,is%20o
ptimized%20for%20search%20engines.
https://neilpatel.com/blog/seo-dead/