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MARKETING
STRATEGIES
2017/2018
STRATEGIES
FOR GERMAN
MARKETING
COMPANIES
EVERYONE
Source: Imgur
IS ONLINE.
WHICH
USING
APPS
ARE YOU
Source: AppAnnie
100%
AMERICAN
88%
AMERICAN
100%
CHINESE
WHAT DOES THAT
IMPLY FOR THE
GERMAN
ECONOMY
INTERNET
ERMAN NTERNET INDEG I X
Digital Core Business | B2C | valued > €1 Billion
GERMAN
COMPANIES
Source: Biesalsky & Company - The brands of Germany’s hidden champions
HIDDEN
CHAMPIONS
GERMAN
INTERNET
ARE YOU SAFE?
WHAT ARE WE
GOOD AT?
PERFORMANCE
MARKETING
0
125
250
375
500
08.11
10.11
12.11
02.12
04.12
06.12
08.12
10.12
12.12
02.13
04.13
06.13
08.13
10.13
12.13
02.14
04.14
06...
PERFORMANCE
MARKETING
LET’S
DECONSTRUCT
WHAT SUCCESSFUL
PRODUCTS AND
BRANDS DO
RIGHT.
PRODUCT
LET’S
DECONSTRUCT
WHAT SUCCESSFUL
PRODUCTS AND
BRANDS DO
RIGHT.
Goods or Services Marketing & Sales Payment & Fulfillment
Marketing & Sales
Goods or Services
Marketing & Sales
Payment & Fulfillment
Payment & FulfillmentGoods or Services
PRODUCT
IN GERMANY, ABOUT 2,000
COMPANIES ALREADY HAVE
A GREAT PRODUCT/
MARKET FIT.
#1 STORES
#2 EVENTS
#2 EVENTS
KARL MAY FESTSPIELE
#2 EVEN TS
KARL M AY FESTSPIELE
#3 EASY ACCESS
T R Y O N G U A R A N T E E
If you don’t like your first pair of underwear, we’ll send you
a different size,...
#4 NICHE INFLUENCERS
Tawnya Sutherland
Secretary
Fynn Kliemann
Craftsman
Florian Neuschwander
Jogger
#5 PODCASTS
MARKETINGAMAZON#6
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
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Marketing Strategies 2017/2018

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Keynote von Philipp Westermeyer "Marketing Strategies 2017/2018"

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Marketing Strategies 2017/2018

  1. 1. MARKETING STRATEGIES 2017/2018
  2. 2. STRATEGIES FOR GERMAN MARKETING COMPANIES
  3. 3. EVERYONE Source: Imgur IS ONLINE.
  4. 4. WHICH USING APPS ARE YOU
  5. 5. Source: AppAnnie
  6. 6. 100% AMERICAN 88% AMERICAN 100% CHINESE
  7. 7. WHAT DOES THAT IMPLY FOR THE GERMAN ECONOMY INTERNET
  8. 8. ERMAN NTERNET INDEG I X Digital Core Business | B2C | valued > €1 Billion
  9. 9. GERMAN COMPANIES
  10. 10. Source: Biesalsky & Company - The brands of Germany’s hidden champions HIDDEN CHAMPIONS
  11. 11. GERMAN INTERNET
  12. 12. ARE YOU SAFE?
  13. 13. WHAT ARE WE GOOD AT?
  14. 14. PERFORMANCE MARKETING
  15. 15. 0 125 250 375 500 08.11 10.11 12.11 02.12 04.12 06.12 08.12 10.12 12.12 02.13 04.13 06.13 08.13 10.13 12.13 02.14 04.14 06.14 08.14 10.14 12.14 02.14 04.15 06.15 08.15 10.15 12.15 02.16 04.16 06.16 08.16 10.16 12.16 VS Source: Sistrix
  16. 16. PERFORMANCE MARKETING
  17. 17. LET’S DECONSTRUCT WHAT SUCCESSFUL PRODUCTS AND BRANDS DO RIGHT.
  18. 18. PRODUCT LET’S DECONSTRUCT WHAT SUCCESSFUL PRODUCTS AND BRANDS DO RIGHT.
  19. 19. Goods or Services Marketing & Sales Payment & Fulfillment
  20. 20. Marketing & Sales Goods or Services Marketing & Sales Payment & Fulfillment Payment & FulfillmentGoods or Services
  21. 21. PRODUCT
  22. 22. IN GERMANY, ABOUT 2,000 COMPANIES ALREADY HAVE A GREAT PRODUCT/ MARKET FIT.
  23. 23. #1 STORES
  24. 24. #2 EVENTS
  25. 25. #2 EVENTS KARL MAY FESTSPIELE #2 EVEN TS KARL M AY FESTSPIELE
  26. 26. #3 EASY ACCESS T R Y O N G U A R A N T E E If you don’t like your first pair of underwear, we’ll send you a different size, style, or issue you a refund. No returns required.
  27. 27. #4 NICHE INFLUENCERS Tawnya Sutherland Secretary Fynn Kliemann Craftsman Florian Neuschwander Jogger
  28. 28. #5 PODCASTS
  29. 29. MARKETINGAMAZON#6

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