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Marketing Strategies 2017/2018

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Keynote von Philipp Westermeyer "Marketing Strategies 2017/2018"

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Marketing Strategies 2017/2018

  1. 1. MARKETING STRATEGIES 2017/2018
  2. 2. STRATEGIES FOR GERMAN MARKETING COMPANIES
  3. 3. EVERYONE Source: Imgur IS ONLINE.
  4. 4. WHICH USING APPS ARE YOU
  5. 5. Source: AppAnnie
  6. 6. 100% AMERICAN 88% AMERICAN 100% CHINESE
  7. 7. WHAT DOES THAT IMPLY FOR THE GERMAN ECONOMY INTERNET
  8. 8. ERMAN NTERNET INDEG I X Digital Core Business | B2C | valued > €1 Billion
  9. 9. GERMAN COMPANIES
  10. 10. Source: Biesalsky & Company - The brands of Germany’s hidden champions HIDDEN CHAMPIONS
  11. 11. GERMAN INTERNET
  12. 12. ARE YOU SAFE?
  13. 13. WHAT ARE WE GOOD AT?
  14. 14. PERFORMANCE MARKETING
  15. 15. 0 125 250 375 500 08.11 10.11 12.11 02.12 04.12 06.12 08.12 10.12 12.12 02.13 04.13 06.13 08.13 10.13 12.13 02.14 04.14 06.14 08.14 10.14 12.14 02.14 04.15 06.15 08.15 10.15 12.15 02.16 04.16 06.16 08.16 10.16 12.16 VS Source: Sistrix
  16. 16. PERFORMANCE MARKETING
  17. 17. LET’S DECONSTRUCT WHAT SUCCESSFUL PRODUCTS AND BRANDS DO RIGHT.
  18. 18. PRODUCT LET’S DECONSTRUCT WHAT SUCCESSFUL PRODUCTS AND BRANDS DO RIGHT.
  19. 19. Goods or Services Marketing & Sales Payment & Fulfillment
  20. 20. Marketing & Sales Goods or Services Marketing & Sales Payment & Fulfillment Payment & FulfillmentGoods or Services
  21. 21. PRODUCT
  22. 22. IN GERMANY, ABOUT 2,000 COMPANIES ALREADY HAVE A GREAT PRODUCT/ MARKET FIT.
  23. 23. #1 STORES
  24. 24. #2 EVENTS
  25. 25. #2 EVENTS KARL MAY FESTSPIELE #2 EVEN TS KARL M AY FESTSPIELE
  26. 26. #3 EASY ACCESS T R Y O N G U A R A N T E E If you don’t like your first pair of underwear, we’ll send you a different size, style, or issue you a refund. No returns required.
  27. 27. #4 NICHE INFLUENCERS Tawnya Sutherland Secretary Fynn Kliemann Craftsman Florian Neuschwander Jogger
  28. 28. #5 PODCASTS
  29. 29. MARKETINGAMAZON#6

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