4. Page 4
OBJECTIVES
• Collect customer Information of both potential and current owners
• Increase customer base by lead marketing to potential customers
• Make current customers be happy and repeat purchase
• Enhance brand value and customer satisfaction
• Analyze customer behavior for marketing strategy development
Member registration
(Both Web form + FB form)
Prospects
Leads
SugarCRM
SYSTEM
FB Loyalty Programs
FB Membership Scheme
6. FB MARKETING
Analyze Customer
Database
FB Marketing
Planning
FB Campaign
Management
Friend/Customer
Response
Management
Monthly meeting
• Analytic reports
• FB Campaign review
Periodical planning
• Yearly marketing plan
• Quarterly adjustment plan
Execution
• Find friend/Add friend
• Comment / Like
• Registration (Web form /FB App)
Follow-up & action
• Follow comment, like, post to FB wall
• Reply automation via email/SMS
when registration finish
7. Page 7
FB MEMBERSHIP SCHEME
• LEVEL:
– FB Normal: 20+ year-old, register to join client’s community with an
ID/passport
– FB Silver: accumulating from 1 – 99 points
– FB Gold: accumulating at least 100 points
• REGISTRATION:
Online registration
(Name, sex, DOB, email,
address, phone, password…)
Company
Website FB Apps
Activation
Via mobile phone/email
Point
Collection
FB Normal
FB Silver
FB Gold
8. Page 8
MEMBERSHIP SCHEME
• POINT COLLECTION:
or
Next like/comment is made in same day is acceptable
Members can decide how much points they want to use as voucher /deduct in each
purchase.
• TRANSFER OF POINTS
– Transfer points among members
1 comment or 1 like = 1point (1 year validity)
Online transfer form
(username & pass required)
Receive a
confirmation code
via mobile phone
Fill in
confirmation code Finish
(In case of no mobile phone, a direct transfer can be made at RED reception)
1 accumulated point = 1000vnd
100 accumulated point = 1 voucher (example)
9. Page 9
MEMBERSHIP SCHEME
• FB Normal benefits:
• Get latest product information & promotion
• FB Silver benefits
• Accumulate point for direct deduction on
purchase/voucher
• Get access to discounts from many other brands (co-
brands)
• FB Gold benefits:
• Double point collection on the purchase (after using Red
services/products)
• Free invitation to special Red events such as Photo
Champion League or Premiere movie sponsored by Red
10. Page 10
FB LOYALTY PROGRAMS
FB Membership email automation:
- Send email to request for email confirmation upon registration on
FB App
- Send email to confirm the completed registration
- Send email to inform the changes of the point account
- Send email to notify the upgrade of the status (once when it’s
upgraded)
- Send mass email/SMS to FB member
11. Page 11
FB LOYALTY PROGRAMS
• Periodical loyalty program
– Double points or point offers on national holidays
– Discount of accessories
– Advanced order of new product
– Offer points on birthday purchase
12. Page 12
Next steps: All in One?
• Confirm SugarCRM vs Facebook Integration feature. We will build a
new system is only SugarCRM + Social Network integration:
or build a new system is all in one:
• Plan to do it
• Deploy + Test + Fix
• Release (go alive)
NEW SYSTEM = (SugarCRM + Facebook, Twitter, Linked in) +
eTimeSheet +…
NEW SYSTEM = only SugarCRM + Facebook, Twitter, Linked in
