Onkabetse M. Mosweu is a self-motivated sales and marketing professional with over 25 years of experience managing sales teams and developing marketing strategies across various industries including FMCG, manufacturing, mining, and engineering. He has a proven track record of increasing sales through new product development, improved distribution channels, and strategic partnerships. Mosweu holds a BSc in Chemistry and Physics as well as postgraduate qualifications in Marketing and Quality Assurance.

1. OnkabetseM. Mosweu (Mr.)
PO Box 20952 Gaborone Email: omm107@gmail.com& onkabetse@casales.co.bw
Phone:(00267) 3697899 Cell:(+267) 72160558 / 74628746
Nationality: Motswana; - Omang Number; 735211407
Highlights:
 Astute writing and speaking skills (English & Setswana)
 Vast technical and commercial experience.
 Capability to interact at executive and operational levels of organizations.
 Continuous improvement on sales & marketing skills to keep abreast of latest developments.
 Self-starter with a team spirit.
 Entrepreneurial experience (ran my own company for seven years)
 Area Governor at Toastmasters (International communication and leadership institute) and have achieved
phenomenal area growth.
Accomplishments:
 Reinforced cross merchandising to increase selling opportunities per isle (row).
 Emphasized designated “Simba Area” to better manage receiving and dispatch of products.
 Conceptualized and implemented on-pack consumer competition which led to 52 % increase in sales.
 Have substantially reduced amounts of warehouse expiries by urging sales reps to sell “non favorites”.
 Got Blue Crystal brand on television at minuscule cost
 Increased capacity of loading bay from four to six trucks (including rail)
 Persuaded several manufacturing customers to purchase bulk sugar to improve their profitability and competitiveness.
Employment history:
CA Sales: Sales & Distribution of FMCG’s Jan 2014 to date
SalesManager: 18 months
 Diversify sales; improve sales of premium products
 Instill discipline and improve implementation of Principal’s programs & procedures
 Sales plans and implementation for the different market channels served.
 Improve supplier’s (Simba Chips) brand presence and recognition
 Market intelligence (price surveys; competitor activities; market trends; etc.).
 Introduction and establishment of new products into the trade.
 Find ways to increase sales by at least 24 % relative to 2014 sales.
Zismo Engineering: Electrical services and products Aug to Dec 2013
SalesEngineer: 5 months
 Broaden electric motor sales to include other sectors than mining.
 Intensely sell buildings services to commercial, industrial and private property developers.
 Sales supervision and administration, including compiling tender documents.
 Developed a central customer database.
Magnifique Investments (own): Buildings Maintenance Services Jul 2007 to Jul 2013
General Manager: 7years
 Prospect and clinch projects for the enterprise.
 Purchase and maintain capital goods.
 Execute efficient deployment of assets and human resources.
 Seek finance for large projects.
 General administration (recruitment and training, cost monitoring, records, tax, etc.)
Major projects
o Installed palisade fences for two primary schools in Gaborone
o Erected dog kennels (part steel) for Police Special Support Group branch in Gaborone.

2. Sugar Industries: Sugar packaging and sales company Jan 2001 to Dec 2005
Sales and Marketing Manager: 6 years
 Align marketing, sales & PR direction with overall company strategy and implement.
 Compile salesstatistics; deciphermarkettrendsandmake intelligentchoices.
 Monitor sales levels and set directions for achieving targets
 Liaise withgovernmentdepartmentstoensure productconformance toregulations
 Compile annual sales forecastsforthe finance/accountsdepartment
 Manage customers’ credit limits and collect debts on due dates
 Performance appraisal of transport (rail & road); merchandising and advertising providers.
 Review of media mix and PR activities to stimulate & retain appeal of target audiences
Achievements
o Initiatedsponsorshipof aBTV musicprogram at low cost to the company.Thisgot our brand on national
televisionatminusculecost.
o NegotiatedwithMinistryof Trade to setminimumweightof importpackedsugarat 50 kg. Thisprotectedsugar
packingcompaniesinBotswanaandthussavedlocal jobs.
Sugar Industries: Jan 1998 to Dec 2000
SalesManager: 3 years
 Health, Safety, and Quality Management
 Sales logistics management (road and rail)
 Warehouse stock management; stock rotation; weekly reconciliations; reconfigurations.
 Departmental budget and cost management
 Sales and Warehouse staff training and development
 Advise manufacturingclientsonqualityandproperstorage of products
 Market intelligence
 Document and implement operational procedures to standardize certain tasks
 Company website content management
 Help with production of in-house videos and notice board memos to promote productivity & safety
Achievements
o Reconfigured the loading bay so that six trucks could be loaded simultaneously from initial of four trucks (road and rail
trucks).
o Document and file procedures for sales clerks to ensure a consistent service to the market
o Developed and launched new product which also helped to preempt competitive moves
Botswana Breweries Ltd: Beverage manufacturing and sales Jan 1995 to Dec 1997
Understudy – Tech Manager: 3 years
 Monitor efficiency of mageu and packaging plants
 Plant (brewing, boilers, and packaging) hygiene management; bio-chemical testing and monitoring
 Health, Safety, and Quality Management.
 Development of staff on laboratory and quality procedures
 Keep pace and benchmark with RSA and Zimbabwean sorghum breweries
 Hygiene auditing of suppliers’ premises (Botswana and RSA)
 Fermentation process monitoring and control (mageu)
 Sorghum beer brewing process monitoring and control
 Quality testing of raw materials for chibuku and mageu
 Purchase of raw materials (flavors, vitamin and mineral fortifiers, sorghum malt, grits, etc)
Achievements
o Lay ground for establishment of ISO 2000 quality standards and procedures
o Computerized taste panel and laboratory results
o Market tests of products so we could phase out redundant flavors and introduce new ones (mageu)

3. BCL (Pty) Ltd: Ore mining and smelting company Aug 1992 to Dec 1994
Senior Chemist: 3 years
 Plant (concentrator, smelter, and boilers) process monitoring
 Projects assays (geological; concentrator; and smelter samples).
 Environmental (air and water) pollution monitoring.
 Quality testing of lubricants and coal
 Admin of laboratory equipment repair and calibration.
 Health, Safety, and Environmental Management
 Supervision and general administration
Achievements
o Filed and organized laboratory equipment service records.
o Enforced adherence to proper laboratory procedures such as usage of fume cupboards, blank sample runs, etc.
o Timely reports to Concentrator and Smelter Plant Managers
Education:
University of Botswana Jan1988 to Jun1992
B Sc (chemistry and physics)
Institute of Marketing Management (IMM-RSA) Jan1998 – Dec 2000
Postgraduate Diploma in Marketing
Certificate in Sorghum Beer Technology June 1995 – April 1996
Certificate of Proficiency (long term insurance) November 2010
Post graduate courses
 Single subject Diploma in bookkeeping
 Single subject Diploma in accounting
 Quality Assurance and Quality Management
 Risk management
 Finance for non-finance management
 Introduction to the world of work
 Business Planning
 Food microbiology
 Microsoft User Specialist (Excel 2001)
Referees:
1. Divisional Manager ; Mr. Moja Kgosinkwe
Zismo Engineering – Electrical Engineering Services and Sales
Telephone No. +2673932711, Cell phone: +267 71444494
Email: mkgosinkwe@zismoengineering.com
2. National Sales Manager ; Mr. Bashi Ngwato
CA Sales (Pty) Ltd
Telephone No. 3922815 Cell No. +267 72114886
Email: bashi@casales.co.bw
3. Dr. Tiro Molebatsi
Managing Director Aqualogic - Botswana
P O Box 403975
Gaborone
Telephone: 3180216
Email: tiro@aqualogicbw.com

4. Profile
I am self-motivated and dynamic person who can interact at operational and executive levels of organizations. I have a
strong work ethic which was ingrained at the beginning of my career when I enrolled for “Introduction to the world of work”
course facilitated by Macauvlei Training Institute (RSA).
My philosophy and approach to work is very much hands-on, and this approach was consolidated further by my
entrepreneurial experience as General Manager with my steel works and maintenance services enterprise. We survived
by targeting niche segments; striving for excellent workmanship and timely payments of salaries and wages. I learnt that
one has to constantly seek ways to grow profitable sales and cement that growth with excellent customer service.
I sharpened and honed my negotiation and bargaining skills at Sugar Industries where I used to secure promotion and
price deals with top business managers and owners in the wholesale and retail sector. Through negotiations, I managed
to convince Ministry of Trade and Industry to restrict importation of packaged sugar to a minimum of 50 kg. This effort
saved sugar packaging jobs in Botswana and built strong relationships with the Ministry, so much that they used to invite
us to workshops and seminars on SACU tariffs. From these workshops and other fora, I networked with influential
stakeholders such as BOCCIM, BEDIA, etc, to get information on prospective opportunities and threats.
I compiled and analyzed sales data which provided insights on product distribution and trends, and I used this information
to advice customers. The data also help with accurate sales forecasting.
I have good oral and written communication skills and can use them to coin messages to trade; end consumer; the media;
and target segments. I have an eye for unique and effective marketing communication tools. I got Blue Crystal Sugar to
sponsor the “Educated and Informed Nation Vision 2016” pillar, and the Vision Council recognized us as the first private
company to sponsor the vision program. After its success, our advertising agency asked to adapt it to their other clients
and I agreed. I got Blue Crystal Sugar to sponsor “Mokaragana” (BTV entertainment program) at a minuscule cost. This
initiative got the Blue Crystal Sukiri brand substantive coverage and popularity so much that some vendors volunteered to
paint their outlets in our colors.
Training, supervision and motivation of others are some of my strong talents. At BCL Ltd, I had to test new methods, then train
subordinates on these new methods to ensure smooth implementation. I joined Sugar Industries at a transitional period (from
manual to computerized system) and one of my main responsibilities was to train sales staff on; capturing of sales orders and
invoices; stock management records; as well as training them on; health and safety, and customer service. Our dispatch of
customer orders was so fast that transporters used to call it “the fastest dispatch point in Botswana”. I have the patience t o
explain to other employees the importance of tolerance and good customer service so much that they eventually do their job
with enthusiasm. This patience has been instilled through holding managerial positions in the private sector.
Staff discipline is also one of my strongest skills. I am able to commend staff when they have achieved the agreed goals, at the
same time take corrective measures without fear or favor if performance slackens.
My technical experience includes; managing mageu brewing plant; packaging equipment; and bio-chemical analysis of; boilers
and cooling waters at Botswana Breweries Ltd. At BCL Ltd; I had to compile timely reports for the Geological; Concentrator and
Smelter Managers so they could closely monitor efficiency of the different mining operations. Our analysis of the final product
had to be very accurate as the results were compared to those of internationally acclaimed laboratories.
At Sugar Industries, I acted as Sugar Technologist, addressing customer queries on sugar quality, storage conditions, and stock
rotation. For some customers, I had to peruse lab results and reserve high quality sugar for their special manufacturing
processes.
Onkabetse M. Mosweu (Mr.)