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82%Source: BBC eartime research 2010/11
35%                        30%                        25%                        20%                        15%           ...
Broadcast one-to-many Advertise one-to-one
Listener      Fewer adverts & more musicAdvertiser   Accountability & better targeting  Radio        Redefined for the dig...
Birthyear, gender &active location
51%                                                                 Logged-inSource: Absolute Radioplayer logins v anonymo...
55%                                                               Logged-inSource: Absolute Radio app logins v anonymous u...
Broadcast:   Live Programming           Commercial Break       Live Programming                                1   2    3 ...
2x                                                                      Unprompted                                        ...
45% positive feelings                                  compared with 37%                                   for regular air...
In stream: Techcon 2012 - Radio Festival
In stream: Techcon 2012 - Radio Festival
In stream: Techcon 2012 - Radio Festival
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In stream: Techcon 2012 - Radio Festival

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In stream: Techcon 2012 - Radio Festival

  1. 1. 82%Source: BBC eartime research 2010/11
  2. 2. 35% 30% 25% 20% 15% 10% 5% 3.2% 2.9% 2.9% 2.7% 2.8% 2.7% 2.7% 0% 2005 2006 2007 2008 2009 2010 2011 Radio Share Internet ShareSource: AA/Warc Expenditure Report
  3. 3. Broadcast one-to-many Advertise one-to-one
  4. 4. Listener Fewer adverts & more musicAdvertiser Accountability & better targeting Radio Redefined for the digital age
  5. 5. Birthyear, gender &active location
  6. 6. 51% Logged-inSource: Absolute Radioplayer logins v anonymous unique average
  7. 7. 55% Logged-inSource: Absolute Radio app logins v anonymous unique average
  8. 8. Broadcast: Live Programming Commercial Break Live Programming 1 2 3 4 5 6In Stream: Live Programming Targeted Ads Extra Content Live Programming 1 2
  9. 9. 2x Unprompted awarenessSource: EMR | Base: Unprompted awareness, 300 airtime, 300 InStream
  10. 10. 45% positive feelings compared with 37% for regular airtime.Source: EMR | Base: Unprompted awareness, 300 airtime, 300 InStream

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