Presentation on how Alexey can help you with your ideas, with your projects, with your companies when it comes to finding and implementing the best potential solutions. He can help you find the best approach possible.

1. Services are so 2000s
We all need to do products now

2. Services are so 2000s
We all need to do products now
Right?!

3. Hello, my name is Alexey

4. Wizard on Demand

5. Wizard on Demand

6. Services
are hard

7. Finding clients
is hard

8. Scope of work
is hard

9. Estimating
is hard

10. You are
the business

11. Software is eating the world! –Marc Andreessen

12. You can go make software

13. Or you can improve
the business that you already have

14. Productise
your service

15. In 9999997 easy steps

16. In 9999997 easy steps
jk

17. Step 1:
focus

18. Software

19. Software
Product management for software companies

20. Software
Product management for software companies
Competitor research for SaaS products

21. Software
Product management for software companies
Competitor research for SaaS products
Competitor research for
small and medium-sized SaaS products

22. Competitor research for
small and medium-sized SaaS products

23. Competitor research for
small and medium-sized SaaS products
0.0001%
of SaaS market

24. Building value
Suddenly I don't have to
do everything well,
I need to only
do a few things well

25. Super targeted advertising
Suddenly I acquire more customers, at lower cost

26. Content that's actually
interesting to read
Suddenly I have stuff to write about,
and it's unique information

27. Step 2:
clear input
and output

29. This is what you are selling

31. ⚽

32. ⚽This is what you are selling
And you've only done it once???

33. Defining inputs and outputs
will force you
to exactly define
what is your product

34. For me it means:
● All customers answer the same questions
about their business in the beginning
● Everybody gets a standard report at the end

35. Step 3:
make it
good

37. 1. Deliver your service
2. Get feedback from the customer
3. Repeat

38. To get my first few customers:
● I messaged 10 friends / acquaintances

39. To get my first few customers:
● I messaged 10 friends / acquaintances
That's it.

40. is a goldmine
youraddress book

41. is a goldmine
youraddress book
Facebook friends list

42. is a goldmine
youraddress book
Facebook friends list
coworking space

43. I did 3 orders for free
Started charging a small amount on the 4th
Doubled the price with each new paid order

44. Step 4:
put process
in place

45. "What I do is art, I don't need a process"
Wrong.

46. Having process is
the only way
to deliver consistent results

48. Divide the end result into deliverables, or
intermediate results
Organise them in the right order
Make sure you're not leaving anything out
Test!

49. I started a Google Doc
for each job that needs to be done

50. This will allow you to…

51. Step 5:
a/b test
the shit out of it

52. Step 5:
also known as
do the work

53. Where you deliver your service
many, many times,
and make small tweaks

54. Track
all things

55. How do small tweaks impact
overall value?

56. Things I tested:
● Types of tables
● Infographics vs tables
● Colours
● Email update schedule
● This presentation

57. Spreadsheet
CRM
Notepad
Blockchain

58. Step 6:
scale
process

60. Automate
Hire
or

61. Zapier
Macros in Excel
Drip / ConvertKit
SaaS products that do what you need
Automate

62. Hire freelancers
Hire acquaintances
Hire people you meet at Starbucks
Hire your mom
Hire

63. I mostly hire freelancers on Upwork
for data visualisation, design, etc

64. I also hire professionals
from my network
for things like marketing, sales,
finance

65. Step 7:
PROFIT

66. Step 7:
PROFIT
replace yourself

67. Service is about you

68. In a productised service you have a
chance to remove yourself from
day-to-day work

69. Same tools:
automation and hiring

71. Free up time
so that you can do
other things

74. Productise
your service

75. http://www.tropicalmba.com/productized/
http://www.tropicalmba.com/productized2/
http://www.tropicalmba.com/productized3/

77. If you still want to do software,
let me help you find a profitable niche
wizardondemand.com
tallguyblondhair.com
this ^ redirects to my FB page