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Startup pr & content marketing do's and don't's

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Startup pr & content marketing do's and don't's

  1. 1. Don’t be that guy PR & Content Marketing Do’s and Don’ts General Assembly @renee_warren @heatheranne Tuesday, January 29, 13
  2. 2. 1. Early Stage Funded Startups 2. Product Your Customers Love 3. Kick-ass team @Onboardly Tuesday, January 29, 13
  3. 3. WHY STARTUP PR? 1. Mindshare 2. Customer Trial 3. Investor Love 4. “Feel Good Factor” @Onboardly Tuesday, January 29, 13
  4. 4. STARTUP PR FAUX-PAS 1. Premature Launch 2. Eating Your Own Dog Food 3. Setting Unrealistic Expectations 4. Choosing Broad Over Niche 5.Having a One Night-Stand @Onboardly Tuesday, January 29, 13
  5. 5. STARTUP PR TO-DO’S 1. Define Your Value Proposition 2. Define Who’s Going to Care 3. Make Friends - Before You Need Them 4. Have Conversations - Don’t “Pitch” 5. Use Social Tools to Provide Relevancy @Onboardly Onboardly Media Inc. 2013 Tuesday, January 29, 13
  6. 6. STARTUP PR TO-DO’S (cont.) 6. Make The Press’ Life Easier 7. Have a Plan B. 8. Help Spread The Story 9. Interact with Commenters 10. Say Thank-You. Genuinely @Onboardly Onboardly Media Inc. 2013 Tuesday, January 29, 13
  7. 7. WHY CONTENT MARKETING? 1. Credibility 2. Visibility 3. Memorability @Onboardly Onboardly Media Inc. 2013 Tuesday, January 29, 13
  8. 8. CONTENT MARKETING NO-NO’s! 1. Content is King 2. Shotgun approach - no plan 3. Lack of a voice 4. Being a jerk 5. Assume it’s for you @Onboardly Tuesday, January 29, 13
  9. 9. CONTENT MARKETING F*CK YEAH’S! 1. GREAT content 2. Mix of Pillar Vs. Viral content 3. Strong opinion 4. Mix of content types (Interviews, how-to’s, guides ... ) 5. Easily shareable @Onboardly Tuesday, January 29, 13
  10. 10. CONTENT MARKETING F*CK YEAH’S! (cont.) 6. Hire writers 7. Contribute (Back link) 8. Promote! Promote! Promote! 9. Data! Data! Data! (Analytics) 10. Optimize @Onboardly Tuesday, January 29, 13
  11. 11. Inbound Marketing Course You will learn: ■ Define a blog persona and identify your audience. ■ Determine an editorial schedule. ■ Define the best use of content types. ■ Create catchy titles that get clicks. ■ Find the best writers. ■ Promote your content. ■ Measure powerful metrics and real performance. ■ Turn your blog into actual sales. ■ More ... @Onboardly Tuesday, January 29, 13
  12. 12. Thank you! Questions? @renee_warren @heatheranne @onboardly Tuesday, January 29, 13

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