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Search London - How build the most efficient SEO roadmap

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François Goube did a talk at Search London for their 8th Birthday Party about the importance of log files and how to build a SEO roadmap with confidence.

Veröffentlicht in: Internet
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Search London - How build the most efficient SEO roadmap

  1. 1. Build the most efficient SEO roadmap By @FrancoisGoube, Founder @OnCrawl How to take better SEO decisions?
  2. 2. 1 month Free Trial
  3. 3. I!to Read Google Patents
  4. 4. I RUN TESTS WITH DATA
  5. 5. SEO is not an art
  6. 6. SEO is Science
  7. 7. Stop Gambling, start Predicting
  8. 8. Actionnable Use Cases SEO Best kept Secrets to take better decisions
  9. 9. Being omniscient Illustration Professeur Know everything And be your website’s Professor X
  10. 10. § Know in real-time what Google is doing on your website § Understand the impact of each SEO optimizations Log Monitoring for SEO
  11. 11. Like identifying when Google renders JS Understand some Bot moves
  12. 12. Or when Google is switching your website to the Mobile First Index Understand some Bot moves
  13. 13. Understanding Bots behavior
  14. 14. Understanding Bots behavior
  15. 15. Understanding Bots behavior
  16. 16. I love it when a plan comes together Know which Ranking factor matters
  17. 17. I love it when a plan comes together Combine Crawl and Logs data Which ranking factor influences Bots behavior?
  18. 18. I love it when a plan comes together Combine Crawl and Logs data Which ranking factor influences Bots behavior?
  19. 19. I love it when a plan comes together Combine Crawl and Logs data Which ranking factor influences Bots behavior?
  20. 20. I love it when a plan comes together Combine Crawl and Logs data Which ranking factor influences Bots behavior?
  21. 21. I love it when a plan comes together Combine Crawl and Logs data How much influence?
  22. 22. Watch beyond your metrics Understand Your « Quick Wins »
  23. 23. Understand your metrics Combine Logs, Crawl and Analytics Data Where are your active pages?
  24. 24. Understand your metrics Combine Crawl / Logs data / Analytics Is my content distribution a good idea?
  25. 25. Understand your metrics Combine Logs, Crawl and Analytics Data Get your Ideal Technical SEO Metrics in one click
  26. 26. Understand your metrics Combine Logs, Crawl and Analytics Data Usage metrics vs SEO Performance
  27. 27. #DoYouSEO Explore new SEO universes
  28. 28. Understand what’s crawled and ranked by Google Do more with your GSC Data
  29. 29. Understand what’s crawled and ranked by Google and WHY? Do more with your GSC Data
  30. 30. Predict your SEO ROI for each SEO actions. Ex: Be smart and work on your mathematics
  31. 31. Method and “finesse” Use segmentation to map your website with business data
  32. 32. Obviously ”Money Pages” should be located closed to homepage Your Business Data vs SEO Data
  33. 33. Is your internal linking structure good enough? Your Business Data vs SEO Data
  34. 34. You Sure? Your Business Data vs SEO Data NNNOOOO!!!!
  35. 35. Digg deeper with the InRank© Score: is Internal Popularity at ist best? Your Business Data vs SEO Data All good! Need improvments Stupid
  36. 36. Conclusion 1. Collecting data is at your fingertips 2. Knowing how to combine your data is key 3. You’ll be able to take way better seo decisions 4. Start selling your ROI to your bosses.
  37. 37. Questions ? @OnCrawl francois@oncrawl.com

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