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Advanced best practices for intelligent duplicated content handling

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Tanguy Moal, Tech Founder at OnCrawl, talked about duplicate content issues and how to solve them at scale with long-term thinking strategies.

Veröffentlicht in: Marketing
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Advanced best practices for intelligent duplicated content handling

  1. 1. by Tanguy Moal Advanced best practices for intelligent duplicated content handling @oncrawl
  2. 2. SPEAKING TONIGHT Tech Founder @OnCrawl TANGUY MOAL DATA GEEK NLP SEMANTIC SEARCH &Good ideas
  3. 3. Flying plan Duplication issues Spotting at scale Resolutions and long-term thinking
  4. 4. Duplication happens It’s all about the user
  5. 5. What duplicates • Metadata duplication: Title, h1, description • Near duplicates: That red skirt and that blue skirt are just like that yellow skirt… I mean, they’re skirts! • Duplicated text chunks all over the web
  6. 6. Metadata duplication identified at scale
  7. 7. Near duplicates consume crawl budget
  8. 8. Near duplicates consume crawl budget
  9. 9. Mastering duplication at the text chunk level
  10. 10. Working at scale • Automate and plot KPIs crawl over crawl • In depth full scan • Continuous monitoring
  11. 11. Tracking issues crawl over crawl In Depth Analysis Monitoring changes
  12. 12. Resolving issues • Different issues involve different resolutions • Distinguish content and structure • Educate your teams from editorial to technical
  13. 13. Duplicate happens Content vs Structure Team play
  14. 14. Key Takeaways • Focus on what matters • It’s all about the user • Make your teams work together • Use a tool to diagnose / process / monitor
  15. 15. www.oncrawl.com Request your access tonight or send us an email at gaetan@oncrawl.com Get 1 Month Free Trial
  16. 16. Thank you! Questions?

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