Online Retailer? Learn some of the best strategies to deploy on your e-commerce site already in this upcoming Holiday Season in order to increase conversions an online sales! In this presentation you will learn: - Top 3 Marketing Channels To Focus for the 2015 Holiday Season - Planning Your Holiday Campaigns In a Smart Way - Campaigns You Must Run During the Holiday Season Want to join over 1000 retailers who are applying this strategies successfully? Learn more: http://commercesciences.com/?utm_source=slideshare

1. Webinar
Conversion Optimization Secrets
Used By Amazon
- 30 minutes -
MAKE THE MOST
PROFITABLE
HOLIDAY SEASON EVER
Actionable Webinar for Online Retailers
- 30 minutes -

2. Hi,
My name is Omri Yacubovich.
I’m an experienced behavioral marketer specializing in
e-commerce conversion rate optimization (CRO) and
growth hacking, and also a guest writer at top industry
blogs.
About the speaker

3. Agenda
1!
2!
3!
4!
Top 3 Marketing Channels To Focus For The Holiday Season
Test & Target During The Holiday Season
Understanding Your Shoppers Motivations & Intent
5 winning tactics for the 2015 Holiday Season!
5! QA + Free Bonus (for Webinar participants only)

4. Agenda
1!
2!
3!
4!
Top 3 Marketing Channels To Focus For The Holiday Season
Test & Target During The Holiday Season
Understanding Your Shoppers Motivations & Intent
5 winning tactics for the 2015 Holiday Season!
5! QA + Free Bonus (for Webinar participants only)

5. Top 3 Marketing Channels To Focus On
1. Truly Integrated Email Marketing

6. Top 3 Marketing Channels To Focus On
1. Truly Integrated Email Marketing
44% of email recipients
made at least one purchase
as the result of a promotional email

7. Top 3 Marketing Channels To Focus On
1. Truly Integrated Email Marketing
20% of Marketers
Using Personalized
Email Campaigns

8. Top 3 Marketing Channels To Focus On
1. Truly Integrated Email Marketing
ü Data
Cleanse
-­‐
is
your
data
organized
and
up-­‐to-­‐date?
ü List
Segmenta/on
–
Do
you
have
any
easy
way
to
email
different
type
of
subscribers
(e.g.
customers
vs.
newsle?er
subscribers)?
ü Define
special
campaigns
per
segment
-­‐
Do
you
put
yourself
in
the
shoes
of
personas
of
each
segment
when
defining
a
campaign?
ü Sync
email
with
other
markeCng
channels
–
Are
your
email
and
landing
page's
markeCng
messages
aligned?
Holiday Season Email Checklist

9. Top 3 Marketing Channels To Focus On
2. Mobile Commerce

10. Top 3 Marketing Channels To Focus On
one-­‐quarter
of
ecommerce
sales
between
Thanksgiving
and
Cyber
Monday
came
from
mobile
devices
(a
20%
increase
over
the
year
prior)
2. Mobile Commerce

11. Top 3 Marketing Channels To Focus On
2. Mobile Commerce
ü Focus
on
micro-­‐conversion
ü Use
Mobile-­‐friendly
overlays
ü Sync
the
mobile
experience
with
your
email
campaigns
ü Mobile
Data
Analysis
Holiday Season Mobile Checklist

12. Top 3 Marketing Channels To Focus On
3. Web Personalization

13. Top 3 Marketing Channels To Focus On
73%
prefer
to
do
business
with
brands
that
use
personal
informaCon
to
3. Web Personalization

14. Top 3 Marketing Channels To Focus On
3. Web Personalization
ü Contextual
Email
Capturing
ü New
vs.
Returning
Visitors
ü Geo-­‐Loca/on
ü Showcase
Social
Proof
ü Make
Offers
with
Abandoned
Cart
Messaging
Five
Website
PersonalizaCon
Campaigns
For
The
Holidays

15. Agenda
1!
2!
3!
4!
Top 3 Marketing Channels To Focus For The Holiday Season
Test & Target During The Holiday Season
Understanding Your Shoppers Motivations & Intent
5 winning tactics for the 2015 Holiday Season!
5! QA + Free Bonus (for Webinar participants only)

16. Agenda
1!
2!
3!
4!
Top 3 Marketing Channels To Focus For The Holiday Season
Test & Target During The Holiday Season
Understanding Your Shoppers Motivations & Intent
5 winning tactics for the 2015 Holiday Season!
5! QA + Free Bonus (for Webinar participants only)

17. Understanding Your Shoppers Motivations & Intent!
1! Reciprocity
2! Social
Proof
3! Commitment
and
Consistency
6 Principles of Persuasion by Prof. Robert B. Cialdini
4! Liking
5! Authority
6! Scarcity
Professor Emeritus of Psychology and Marketing. His book Influence
sold over 2 million copies, and translated into 26 languages .

18. Understanding Your Shoppers Motivations & Intent!

19. Understanding Your Shoppers Motivations & Intent!

20. 1! Using Reciprocity to Drive More Conversions
Understanding Your Shoppers Motivations & Intent!

21. 2! Social Proof
Understanding Your Shoppers Motivations & Intent!

22. 3! Ensuring Commitment and Consistency
Understanding Your Shoppers Motivations & Intent!

23. 4! Being Likable
Understanding Your Shoppers Motivations & Intent!

24. 4! Being Likable
Understanding Your Shoppers Motivations & Intent!

25. 4! Being Likable
Understanding Your Shoppers Motivations & Intent!

26. 5! Building Authority
Understanding Your Shoppers Motivations & Intent!

27. 6! Creating Scarcity
Understanding Your Shoppers Motivations & Intent!

28. Anchoring
effect
Understanding Your Shoppers Motivations & Intent!

29. Agenda
1!
2!
3!
4!
Top 3 Marketing Channels To Focus For The Holiday Season
Test & Target During The Holiday Season
Understanding Your Shoppers Motivations & Intent
5 winning tactics for the 2015 Holiday Season!
5! QA + Free Bonus (for Webinar participants only)

30. Agenda
1!
2!
3!
4!
Top 3 Marketing Channels To Focus For The Holiday Season
Test & Target During The Holiday Season
Understanding Your Shoppers Motivations & Intent
5 winning tactics for the 2015 Holiday Season!
5! QA + Free Bonus (for Webinar participants only)

31. Test & Target During The Holiday Season
1. Test for impact not for variations

32. Test & Target During The Holiday Season
2. Data driven decisions

33. Test & Target During The Holiday Season
3. Utilize persuasion principles
Reciprocity
Social
Proof
Commitment
and
Consistency
Liking
Authority
Scarcity

34. Test & Target During The Holiday Season
4. Create Personal Shopping Experience

35. #CRO @CSciences @Omri_Yacubovich http://CommerceSciences.com !
Test & Target During The Holiday Season
5. Be there when a customer needs you

36. #CRO @CSciences @Omri_Yacubovich http://CommerceSciences.com !
Test & Target During The Holiday Season
6. Quick execution capabilities

37. Test & Target During The Holiday Season
7. Leverage (big) data

38. Test & Target During The Holiday Season
8. One bird in the hand is better…

39. Test & Target During The Holiday Season
9. Make it easy

40. Test & Target During The Holiday Season
10. Build Your Promo Calendar

41. New visitor
Returning visitor
Visited page
Traffic source
Referring URL
Country
State
Marketing campaign
Custom attributes
Past behavior
About to leave
Time on site Shoppers Data è Intent
Shopper Centric Approach

42. Agenda
1!
2!
3!
4!
Top 3 Marketing Channels To Focus For The Holiday Season
Test & Target During The Holiday Season
Understanding Your Shoppers Motivations & Intent
5 winning tactics for the 2015 Holiday Season!
5! QA + Free Bonus (for Webinar participants only)

43. Agenda
1!
2!
3!
4!
Top 3 Marketing Channels To Focus For The Holiday Season
Test & Target During The Holiday Season
Understanding Your Shoppers Motivations & Intent
5 winning tactics for the 2015 Holiday Season!
5! QA + Free Bonus (for Webinar participants only)

44. 5 Winning Tactics for the 2015 Holiday Season
1. Create & Run Unique Email Capture Campaign

45. 5 Winning Tactics for the 2015 Holiday Season
2. Build Anticipation with Sequence Email Campaigns

46. 5 Winning Tactics for the 2015 Holiday Season
3. Implement Offers Across Your Site

47. 5 Winning Tactics for the 2015 Holiday Season
4. Structure Deals For The Greatest Benefit

48. 5 Winning Tactics for the 2015 Holiday Season
5. Stage a Turkey Hunt

49. Agenda
1!
2!
3!
4!
Top 3 Marketing Channels To Focus For The Holiday Season
Test & Target During The Holiday Season
Understanding Your Shoppers Motivations & Intent
5 winning tactics for the 2015 Holiday Season!
5! QA + Free Bonus (for Webinar participants only)

50. Agenda
1!
2!
3!
4!
Top 3 Marketing Channels To Focus For The Holiday Season
Test & Target During The Holiday Season
Understanding Your Shoppers Motivations & Intent
5 winning tactics for the 2015 Holiday Season!
5! QA + Free Bonus (for Webinar participants only)

51. Webinar
Conversion Optimization Secrets
Used By Amazon
- 30 minutes -
Time forQuestion
Just
Before
You
Go…
Special
Bonus

52. Commerce Sciences Nabs $1.8M From Eric Schmidt, Joe
Lonsdale To Make Online Shopping More Personal
1000+ RETAILERS
Backed by Leading Investors

53. WYSIWYG Campaign Creation

54. WYSIWYG Campaign Creation

55. Built-in A/B testing and campaign analytics

56. +
MAKE THE MOST PROFITABLE HOLIDAY SEASON EVER
Commerce Sciences solution:
ü 1-click to deploy, No IT Required
ü Smart Optimization: Built-in A/B testing and
optimization opportunities.
ü Agility on-demand: Quickly execute innovative ideas
that actually work.
ü Dedicated Conversion Expert
INCREASE CONVERSION BY 30% WITH

57. Sign-­‐up
for
a
demo
with
us
TODAY
at
CommerceSciences.com
and
secure
Special
15%
off
(any
plan,
for
the
first
year)

58. Webinar
Conversion Optimization Secrets
Used By Amazon
- 30 minutes -
MAKE THE MOST
PROFITABLE
HOLIDAY SEASON EVER
Actionable Webinar for Online Retailers
THANK YOU!