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web3.0Transformative knowledge @ www.sophotec.com
by Johannes Bhakdi
Web3.0 SERIES by sophotec.com
sophotec.com
no-nonsense wisdom technologies
> full version with commented slides
> presentation downloads
> more hot stuff on the web3.0
web1.0doing it the good (or bad...) old way.
It all started with a simple idea:
put content in the web.
Users = consumers
Users consume professionally
produced content
Professional authors
Create content based on what they
think people want
Managers
Hand-manage publishing
businesses
Low content variety
Content production is slow and expensive
Push!
web1.0
Media companies put content in the web and push it to users.
Problems
10,000 editors serve 500,000,000 internet users
web1.0
Limited content
Limited creativity
Limited business
web1.0 problem
This old media model ignored the new possibbilities of the internet.
web2.0User generated content
Then, some smart entrepreneurs invented something new:
User generated content.
Yes,
we can!
Authoring platforms
enable everyone to publish!
High content variety
dramatically increases, while
technical quality goes down.
Web2.0 managers
are hand-managing the
platforms
Professional authors
can still publish, but are
competing with – everyone!
Users = authors
users generate content
User generated content
Blogs, videos, photos, music etc.
web2.0
New platforms allow users to generate content themselves
YOUCAN PUBLISH!
web2.0
You
User generated content
We all serve each other
web1.0
unlimited content
web2.0
A revolution!
All people publish. All people boost human progress.
web2.0
But there is still a problem.
Nobody gets paid.
web2.0
You
Average hourly wage
for web-authors:
0 - 1 US$
web2.0Creative minds cannot focus on the revolution.
They have to earn money.
Publishing
1 US$ / hour
Other jobs
20 US$ / hour
20x
more
profitable
>
Facts 2008: 99.99% of mind potential remains untapped
1.4 billion people
use the internet
250 million people
share or publish content
manage to make a living from publishing
Only 0.01%
30 million people
are regular publishers
200k people
web2.0
No funding = no revolution. *
* Or: even revolutionaries need to GET PAID.
web3.0user generated (mind) business
A simple idea:
a technology so effective that
every mind can make a living of its creativity, instantly.
250 million users
are potential content producers
1.4 billion users
are content consumers
250 million users
are potential content producers
1.4 billion users
are content consumers
Supply
Demand
Supply
Demand
?What is the missing link?
Wanted: someone who
> identifies content demand
> organizes supply
> optimizes value building ....
... for 250 million small media
businesses.
Form a new creative economy
content generation platform
content serving platformcontent
user community
Extremely
heterogenous
Who can manage
the world ?
content generation platform
content serving platformcontent
user community
Extremely
heterogenous
Nobody.
??
web 3.0
content generation platform
content serving platformcontent
user community
Extremely
heterogenous
Everybody.
web 3.0
25%
75%
Platform
Users
Everybody becomes an entrepreneur.
web 3.0
25%
75%
Platform
Users
Everybody manages her media business
Publishing
platforms
Business
platforms
web 3.0
25%
75%
Platform
Users
= User generated business
Users = entrepreneurs
users generate business!
User generated content
Blogs, videos, photos, music etc.
web3.0
Business platforms empower everyone to become a (media) entrepreneur
User generated business
Premium content, advertising, e-commerce
Authoring platforms
enable everyone to publish!
Business platforms
Everyone can manage
Publish Build business
Web1.0, 2.0, 3.0 components
web1.0
web2.0
web3.0
DeliveryCreation Management
Key leversof the web3.0
Key lever #1
Publish Build business
Refurbish web2.0 platforms
Bye bye blogging ! Provide professional,
easy to use publishing tools for everyone.
1
Everyone can publish in one click and look great
 High end media channels
 Rich + visual
 < 5 min setup
 “Mouse click” computer knowledge
sufficient
 Blogs (=web-logs!)
 Static + textual
 60+ min set up
 Advanced computer knowledge
required
web2.0 web3.0
My blog
MY CHANNEL>HTML//tag
HACK
Click!
User experience User experience
5 min60+ min
Key lever #2
Business tools
Full scale media management tools for
everyone
Publish Build business
Refurbish web2.0 platforms
Bye bye blogging – users get professional
publishing tools
1 2
Marketing, retention and controlling tools for everyone
Marketing tools
Users can create ads, manage their
campaigns, and optimize their offer
B
Retention tools
Automated subscriptions and social
network functionalities increasevisitor
retention for authors
Financial controlling tools
Enable users to optimize their product
range, marketing, profitability and cash
flows
A
C
Time to learn: 5 mins
Key lever #3
Add business tools
Full scale media management tools for
everyone
Publish Build business
Refurbish web2.0 platforms
Bye bye blogging – users get professional
publishing tools
Web3.0 pioneers
Authors and platform become one team
1 2
3
Change the web2.0 attitude into...
Users / authors
Developers / managers
One platform, one community, one team
web3.0 pioneers!
Do something!Pave the way onto the web3.0
Together we can build the web3.0
Sophotec and 100 pioneering users
are building the web3.0.
Join us at….
Join our think tanks at:
www.sophotec.com (become friend)
www.slideshare.net/group/web3.0 (join group)
Facebook group: search for “web3.0 (Sophotec)”
Twitter: twitter.com/klatcher
Contact me: jb@klatcher.com / Facebook (Johannes Bhakdi)
Join & change the world.
www.klatcher.com
Publish. Become profitable. Change the world.
Thank you!Johannes Bhakdi
www.sophotec.com
www.sophotec.com
No-nonsense wisdom technologies
Want to see more?
The credit crisis
Understanding thefinancial meltdown
www.sophotec.com
Web3.0 benchmarks
Understanding the numbers behind a revolution
www.sophotec.com
Web2.0 dilemma
The largest profitability disaster in history
www.sophotec.com
Web3.0
Everybody becomes an entrepreneur.
www.sophotec.com
User generated politics
Democracy 2.0
www.sophotec.com
Web3.0 SERIES by sophotec.com Political BLUEPRINTS by sophotec.com
FEB 09
MAR 09

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Web3.0

  • 1. web3.0Transformative knowledge @ www.sophotec.com by Johannes Bhakdi Web3.0 SERIES by sophotec.com
  • 2. sophotec.com no-nonsense wisdom technologies > full version with commented slides > presentation downloads > more hot stuff on the web3.0
  • 3. web1.0doing it the good (or bad...) old way.
  • 4. It all started with a simple idea: put content in the web.
  • 5. Users = consumers Users consume professionally produced content Professional authors Create content based on what they think people want Managers Hand-manage publishing businesses Low content variety Content production is slow and expensive Push! web1.0 Media companies put content in the web and push it to users.
  • 6. Problems 10,000 editors serve 500,000,000 internet users web1.0 Limited content Limited creativity Limited business web1.0 problem This old media model ignored the new possibbilities of the internet.
  • 8. Then, some smart entrepreneurs invented something new: User generated content.
  • 9. Yes, we can! Authoring platforms enable everyone to publish! High content variety dramatically increases, while technical quality goes down. Web2.0 managers are hand-managing the platforms Professional authors can still publish, but are competing with – everyone! Users = authors users generate content User generated content Blogs, videos, photos, music etc. web2.0 New platforms allow users to generate content themselves
  • 11. User generated content We all serve each other web1.0 unlimited content web2.0
  • 12. A revolution! All people publish. All people boost human progress. web2.0
  • 13. But there is still a problem.
  • 14. Nobody gets paid. web2.0 You Average hourly wage for web-authors: 0 - 1 US$
  • 15. web2.0Creative minds cannot focus on the revolution. They have to earn money. Publishing 1 US$ / hour Other jobs 20 US$ / hour 20x more profitable >
  • 16. Facts 2008: 99.99% of mind potential remains untapped 1.4 billion people use the internet 250 million people share or publish content manage to make a living from publishing Only 0.01% 30 million people are regular publishers 200k people web2.0
  • 17. No funding = no revolution. * * Or: even revolutionaries need to GET PAID.
  • 19. A simple idea: a technology so effective that every mind can make a living of its creativity, instantly.
  • 20. 250 million users are potential content producers 1.4 billion users are content consumers
  • 21. 250 million users are potential content producers 1.4 billion users are content consumers Supply Demand
  • 22. Supply Demand ?What is the missing link?
  • 23. Wanted: someone who > identifies content demand > organizes supply > optimizes value building .... ... for 250 million small media businesses. Form a new creative economy
  • 24. content generation platform content serving platformcontent user community Extremely heterogenous Who can manage the world ?
  • 25. content generation platform content serving platformcontent user community Extremely heterogenous Nobody. ??
  • 26. web 3.0 content generation platform content serving platformcontent user community Extremely heterogenous Everybody.
  • 28. web 3.0 25% 75% Platform Users Everybody manages her media business Publishing platforms Business platforms
  • 30. Users = entrepreneurs users generate business! User generated content Blogs, videos, photos, music etc. web3.0 Business platforms empower everyone to become a (media) entrepreneur User generated business Premium content, advertising, e-commerce Authoring platforms enable everyone to publish! Business platforms Everyone can manage Publish Build business
  • 31. Web1.0, 2.0, 3.0 components web1.0 web2.0 web3.0 DeliveryCreation Management
  • 33. Key lever #1 Publish Build business Refurbish web2.0 platforms Bye bye blogging ! Provide professional, easy to use publishing tools for everyone. 1
  • 34. Everyone can publish in one click and look great  High end media channels  Rich + visual  < 5 min setup  “Mouse click” computer knowledge sufficient  Blogs (=web-logs!)  Static + textual  60+ min set up  Advanced computer knowledge required web2.0 web3.0 My blog MY CHANNEL>HTML//tag HACK Click! User experience User experience 5 min60+ min
  • 35. Key lever #2 Business tools Full scale media management tools for everyone Publish Build business Refurbish web2.0 platforms Bye bye blogging – users get professional publishing tools 1 2
  • 36. Marketing, retention and controlling tools for everyone Marketing tools Users can create ads, manage their campaigns, and optimize their offer B Retention tools Automated subscriptions and social network functionalities increasevisitor retention for authors Financial controlling tools Enable users to optimize their product range, marketing, profitability and cash flows A C Time to learn: 5 mins
  • 37. Key lever #3 Add business tools Full scale media management tools for everyone Publish Build business Refurbish web2.0 platforms Bye bye blogging – users get professional publishing tools Web3.0 pioneers Authors and platform become one team 1 2 3
  • 38. Change the web2.0 attitude into... Users / authors Developers / managers
  • 39. One platform, one community, one team web3.0 pioneers!
  • 40. Do something!Pave the way onto the web3.0
  • 41. Together we can build the web3.0 Sophotec and 100 pioneering users are building the web3.0. Join us at….
  • 42. Join our think tanks at: www.sophotec.com (become friend) www.slideshare.net/group/web3.0 (join group) Facebook group: search for “web3.0 (Sophotec)” Twitter: twitter.com/klatcher Contact me: jb@klatcher.com / Facebook (Johannes Bhakdi) Join & change the world. www.klatcher.com Publish. Become profitable. Change the world.
  • 44. www.sophotec.com No-nonsense wisdom technologies Want to see more? The credit crisis Understanding thefinancial meltdown www.sophotec.com Web3.0 benchmarks Understanding the numbers behind a revolution www.sophotec.com Web2.0 dilemma The largest profitability disaster in history www.sophotec.com Web3.0 Everybody becomes an entrepreneur. www.sophotec.com User generated politics Democracy 2.0 www.sophotec.com Web3.0 SERIES by sophotec.com Political BLUEPRINTS by sophotec.com FEB 09 MAR 09