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Youtube marketing strategy
Hello!
Omar Badawi
Google Developer Groups(GDG)
Gaza Organizer
“
Google I/O 2017
Key Numbers shared at I/O
2B monthly
active users on
Android
People watch 1B
hours of video on
YT every day
1+billion users
each
82B apps
downloaded from the
Play store in 2016
800M users on
Google Drive
500M users on
Google Photos
100M devices
with the Assistant
Source: Google
“
CLOUD AND AI
VR & AR GOOGLE APPS
Daydream 2.0
Expedition AR
WorldSense
WebVR
Co-Watching on YT VR
Tango
ASSISTANT
Google Lens
Assistant Everywhere
Assistant SDK
Home Transactions
New Features on Home
Chatbase
New Features on Google Photos
YT SuperChat
YT 360° video on TV
Google AI
Automatic ML
Cloud TPUs
TensorFlow Lite
Magenta
ANDROID
Android O
Android Go
Android Instant App
Kotlin
Android Things
WHAT HAPPENED AT GOOGLE I/O?
WEB & APIs
Progressive Web App
Firebase
Google for Jobs
Google Payment API
Progressive Web App
WATCH THE TALK
Co-watching on YT VR
360° video together in VR
KEY FEATURES
- Watch VR with others in “shared rooms” with your
personalized avatar.
- See what your contacts are already watching and join
their session.
- Communicate in real-time via Voice Chat.
IMPACT FOR BRANDS
- Create 360° content that triggers conversations
between users
WHEN?
Later in 2017
360° video in your living room
KEY FEATURES
- Watch YT 360° video from your TV with Android TV,
Playstation 4 and XBox
- Control the point of view with a remote or game
controller
IMPACT FOR BRANDS
Your immersive video content is now fully responsive,
accessible from TV to laptop, mobile and VR
WHEN?
End of 2017
YouTube 360° on TV
WATCH THE TALK
Help creators monetize live-stream on YT
KEY FEATURES
- On YT, pay creators to show your comments on top of their
feeds
- SuperChat API: connect user’s payment to interactive
events and experiences such as controlling physical devices
in the live stream
IMPACT FOR BRANDS
- Increase engagement between creators and users
- Trigger unique interactions and events with the API
WHEN?
Available now on YT in selected countries
Super Chat
WATCH THE TALKFIND OUT MORE
Youtube marketing strategy
‫تشاد‬‫هيرلي‬‫تشين‬ ‫وستيف‬،‫كريم‬ ‫وجاود‬
Youtube marketing strategy
Youtube marketing strategy
Youtube marketing strategy
Youtube marketing strategy
Youtube marketing strategy
Youtube marketing strategy
Youtube marketing strategy
Youtube marketing strategy
“
According to a web research,
a single minute of video content is
worth an article that contains 1.8
million words.
And why should we care about it?
What is Video Marketing?
Youtube marketing strategy
Video Marketing
Is using enjoyable video content to drive traffic to a business
website, promote a product or service over the web
Why Video Marketing ?
▪ Video is projected to claim more than 80% of all web traffic by 2019.
▪ According to a web research, a single minute of video contentis
worth an article that contains 1.8 million words.
▪ 87% of online marketersare currently using video content in their
digital marketing strategie.
▪ 70% of customers report that they have made purchasing decisions.
After watching a product video that motivated them to take that action.
Youtube marketing strategy
6 Actions to take in order to Grow
A Business with YouTube Marketing
◎Provide Value in your content
◎Upload Videos On A Regular Basis
◎Do a Keyword Research and use keywords
in your video script.
◎Add Your URL to Video Descriptions
◎Offer Free Services.
◎Promote Your Videos Outside YouTube.
Youtube marketing strategy

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Youtube marketing strategy

  • 2. Hello! Omar Badawi Google Developer Groups(GDG) Gaza Organizer
  • 4. Key Numbers shared at I/O 2B monthly active users on Android People watch 1B hours of video on YT every day 1+billion users each 82B apps downloaded from the Play store in 2016 800M users on Google Drive 500M users on Google Photos 100M devices with the Assistant Source: Google
  • 5. “ CLOUD AND AI VR & AR GOOGLE APPS Daydream 2.0 Expedition AR WorldSense WebVR Co-Watching on YT VR Tango ASSISTANT Google Lens Assistant Everywhere Assistant SDK Home Transactions New Features on Home Chatbase New Features on Google Photos YT SuperChat YT 360° video on TV Google AI Automatic ML Cloud TPUs TensorFlow Lite Magenta ANDROID Android O Android Go Android Instant App Kotlin Android Things WHAT HAPPENED AT GOOGLE I/O? WEB & APIs Progressive Web App Firebase Google for Jobs Google Payment API Progressive Web App
  • 6. WATCH THE TALK Co-watching on YT VR 360° video together in VR KEY FEATURES - Watch VR with others in “shared rooms” with your personalized avatar. - See what your contacts are already watching and join their session. - Communicate in real-time via Voice Chat. IMPACT FOR BRANDS - Create 360° content that triggers conversations between users WHEN? Later in 2017
  • 7. 360° video in your living room KEY FEATURES - Watch YT 360° video from your TV with Android TV, Playstation 4 and XBox - Control the point of view with a remote or game controller IMPACT FOR BRANDS Your immersive video content is now fully responsive, accessible from TV to laptop, mobile and VR WHEN? End of 2017 YouTube 360° on TV WATCH THE TALK
  • 8. Help creators monetize live-stream on YT KEY FEATURES - On YT, pay creators to show your comments on top of their feeds - SuperChat API: connect user’s payment to interactive events and experiences such as controlling physical devices in the live stream IMPACT FOR BRANDS - Increase engagement between creators and users - Trigger unique interactions and events with the API WHEN? Available now on YT in selected countries Super Chat WATCH THE TALKFIND OUT MORE
  • 19. “ According to a web research, a single minute of video content is worth an article that contains 1.8 million words.
  • 20. And why should we care about it? What is Video Marketing?
  • 22. Video Marketing Is using enjoyable video content to drive traffic to a business website, promote a product or service over the web Why Video Marketing ? ▪ Video is projected to claim more than 80% of all web traffic by 2019. ▪ According to a web research, a single minute of video contentis worth an article that contains 1.8 million words. ▪ 87% of online marketersare currently using video content in their digital marketing strategie. ▪ 70% of customers report that they have made purchasing decisions. After watching a product video that motivated them to take that action.
  • 24. 6 Actions to take in order to Grow A Business with YouTube Marketing ◎Provide Value in your content ◎Upload Videos On A Regular Basis ◎Do a Keyword Research and use keywords in your video script. ◎Add Your URL to Video Descriptions ◎Offer Free Services. ◎Promote Your Videos Outside YouTube.

Hinweis der Redaktion

  1. Also: Live streams on YouTube increased 4x. 70% of internet traffic is video Pages must load under 2 sec otherwise lose 60% viewers :-)