Feb 2017 – May 2017 Grade Received: A This project highlights the creation of an international marketing plan for Rice's Honey a honey company based in Greeley, Colorado. The marketing plan makes different reccommendations as to went entry mode, pricing strategy, and marketing tactics will help the compnay succeed in the Italian honey market. The marketing plan also highlights the most cost effective way to ship the honey overseas and distribute it to Italian grocers.