Planning Guide for FutureYork project

1. GENERIC
PLANNING
DOC
OLIVIA DAY

2. TASK 1
Idea Generation and Research

3. RESEARCH
With the help of resources such as this research primer, I have
been able to produce research for my project that covers the
grounds of all factors that need to be.
I have deeply established the target audience and how my
ideas will effect them by incorporating socially relevant
elements into my ideas.
By gathering a collection of facts and demographics, I have
presented the logistics of my research in order to clarify my
audience.

4. RESEARCH
I have collected a range of research that has
helped me to overall grasp a greater
understanding of the concept of my project
along with additional information that will
enhance the quality.
The research includes:
- Audience research
- Existing product research
- Primary research
- Bibliography
In terms of existing product research, I
researched VisitYork, a Yorkshire tourist
company and also an Instagram media/news
account for York, in order to gather an
understanding of the type of content I should
be producing within my own work and

5. RESEARCH
As my primary research for my project, I composed a survey
through www.surveymonkey.co.uk and asked questions that
are relevant to my research and could potentially help during
my production phase. In order to make sure the survey
reached my target audience I asked my Dad to send the link
to his university students and I managed to get a helpful
amount of responses and am still receiving a few more to this
day. As students are my main target audience for my product,
doing this offered a great amount of assistance to my
research.
I also sent the link to a few of other ages so that I could
compare the results in as a part of my research which worked
effectively in terms of the contrast in the age group’s
interests in what to do around the city.

6. POTENTIAL APPROACHES
1. Create a magazine with a much more high-
end aesthetic that would be fit for a wealthier
portion on the young target audience. E.g.,
VOGUE inspired/travel magazine.
- I don’t think this would be very fitting for
those who are potentially interested in travelling
into York as is it such a small demographic that I
can see them more interested in travelling to
larger cities like London/Manchester.
2. City of York photography tour in which it
gives people the opportunity to snap shots of
some of the grandest and beautiful buildings
whilst learning facts about the history of the
city.
- I want to produce a concept that stands out to
all members of my target audience and due to
the diversity in hobbies and interests, I don’t see
this as something that could potentially attract a

7. MIND MAP OF IDEAS
Mood
board
I gathered a collection of
inspiring images that I wanted
to use as a representation of
the vision I had for my own
work. I found the photos
mostly through Pinterest as I
often find that Pinterest has
the best mood board photos.
A lot of bright colours
contrasting the dark as I
want elements of my work
to stand out.
After each mood board I
explained the meaning/benefit
of the techniques I am inspired
by and provided link to pre-
existing products that have
influenced my work.
Y2k/90s photography
techniques are a big
influence on my work.

8. SUMMARY
Opportunities of my ideas:
1. I have easy access to public travel so travelling into the
city of York is simple for me and therefore I have more
opportunities to get content for my work.
2. College has given me resources such as adobe
photoshop where I can edit my work to a professional
standard.
3. A lot of my peers fit the age bracket of the
demographic so therefore I may be able to have
assistance with my research e.g. recommending cafes and
restaurans.

9. SUMMARY
Restrictions to my ideas:
1. Schedule – due to my work and college schedule, I
may find it difficult to find many opportunities to travel
into town and review certain places for myself so I will
rely on sources from other people as research for my
magazine and social media page.
2. It may be hard to find people who will be willing to
help me with modelling and production due to their work
schedule.
3. Lack of professional equipment – For the type of
content I am expecting to capture for my project, I plan
on travelling to public settings where I won’t have the
space to carry professional lighting and cameras so I will
use my personal camera instead.

10. FINAL IDEA – RATIONALE
I have chosen to create a magazine and social media
page as I believe that a magazine would be a good
addition to student communal rooms and the social
media page is very easily accessible and can be an
interactive space for people.
In terms of my skills, last year I was given the
opportunity to design and create a magazine cover and
therefore I believe that this experience will help me to
expand my knowledge on that creative aspect of my
project. Additionally, I spend a lot of time on social
media myself and know how to set up a professional
Instagram account.
I want to explore my research and journalism skills which
I believe the whole concept of this project will offer.

11. FINAL IDEA – CREATIVE
CONCEPT
The theme of my products will be inspired by early
2000s photography/magazine aesthetics as they are very
relevant in terms of modern social media trends, and I
believe that it will attract the generation Z which is my
target audience.
I will incorporate film grain and a few black and white
filters into my images and y2k inspired, edgy typography
into my work to capture that aesthetic.
As I do not have the time frame to create and publish a
full real magazine, I will instead produce a few crucial
pages that would be featured as a taster for what the real
thing would be.

12. TASK 2 Pre-production
Assessment

13. TITLE OF PRODUCTION/PRODUCTION
OUTLINE
Magazine title: FutureYork
Instagram profile name: @Future_York
Editing resources: Adobe Photoshop 2022
Technological resources: camera – Panasonic
Lumix GX85 & iPhone 11

14. LOCATIONS
York city center: bus travel (£1.20 one-way)
Cafes and restaurants around the city (around
£10-£20 if I buy food)
Public attractions/settings (free)
York College: bus travel (£2.20 return)

15. PERSONNEL
CREW: In terms of assistance, I do not require
any additional help in terms of
photography/modelling as my content will be
mostly food and scenic shots.
COST: In terms of cost, If I decide to review the
restaurants for myself, I assume I will be
spending approximately £10-£20 per visit
along with £2.20 return ticket into town.
INTERVIWEES: I recently sent out a survey to
university students as a part of my research
and hope to ask some first-hand to apply
additional content to my magazine.

16. TASK 3.1 Creative or Visual
Planning

18. CONCEPT BOARD

19. CONCEPT BOARD
DISCUSSION/EXPLANATION
- I have taken most of the concept images from Pinterest
as I am able to create visual boards for my work in order
to keep a constant aesthetic.
- The website magculture.com features many up-and-
coming magazines that all appear more edgy/editorial
than the typical tabloid magazine I am used to. By
scrolling through this website, I have found myself
inspired by magazine brands such as DAZED and
Confused Magazine, I-D Magazine and 10 Magazine. They
are all very photography-based magazines which reflect
upon real life events whilst revealing the current 90s
fashion and aesthetics trend.
- The images shown in my concept board all include
artistic/grungy images that capture the aesthetic in which
I seek for my project.

20. TASK 3.2 Organisational
Planning

21. ORGANISATIONAL PLANNING
WHO: Target audience is students – aged 17-23
WHAT: A magazine based on what to do in York that is
enjoyable at a reasonable cost.
WHERE: City centre of York
WHEN: Now – modern day York (more specifically around
freshers time)
WHY: So that students who may have moved to York are
offered a guide on what to do in the city in their spare
time and also a means of advertising what York has to
offer to young adults who live outside of the City to
make it a more attractive place to visit.

22. LOCATION INFORMATION
Central York: Restaurants, cafes, clubs, bars, photogenic
locations etc.
I will be using my handheld camera with little lighting
equipment in order to capture natural shots of the city
life that will be incorporated into my magazine.

23. LOCATIONS
Cafes: Drift-in, Partisan, Melk, Brew and Brownie, Rise.,
Robinsons, Luxury Ice Cream Company, Double Dutch
Pancake House
Street Food: SPARK*, Shambles Food Court, YUZU
Restaurants: Dough Eyed Pizza, Doner Summer, Turtle
Bay, Little Italy, Pavement Vaults, The Cut and Craft,
Heavenly Deserts
Clubs/bars: Kuda, Yates, Flares, Revolution, Vudu, Stone
roses bar, Slug and lettuce, Manahatta, Jalou
Things to do: Picnic in museum gardens, York art gallery,
visit shambles, Hole in wand mini golf

24. RISK ASSESSMENT
Risk Likelihood 1-5 (5 =
very likely)
Action
Running out of time 2 Ensure I don’t get distracted
and work efficiently with the
time I am given in college
and at home.
Insufficient Resources 3 Compromise with the
resources I have got and
edit my work to appear
professional.
Bad weather 3 Disguise the weather in my
photos with an interesting
focal point.
Location complications
e.g. closed or
inaccessible
1 Compromise by taking
exterior shots if needs be.

25. CONTINGENCY PLANNING
Technical, Location, Personnel and Organisational
Content Situation Plan B
Technical Forget to save – lose a lot of
work.
Always ensure I save! Gives
myself an opportunity to
explore ideas and editing
techniques.
Technical Computer crashes Ensure I save again. Stay
cautious of dodgy cords/
lagging computer.
Location Harmful weather e.g. heavy
rain/windy storm
Shoot content on another day,
spend the day on editing at
home
Organisational Running out of time/ schedule
overruns
Use study sessions in college
or time at home to catch up
with missing work
Personnel Fall ill and miss out on time at
college to continue with work
If up for it, try to work from
home – if not, catch up with
work in study sessions in
college

26. PRODUCTION SCHEDULE
Week 1: Mock social media page, front-page collage for
the food tour and introduction page to the magazine.
Week 2: Official food tour guide page, and the best food
locations in the city page.
Week 3: Nightlife in the city, study locations in the city
and deals on offer pages.
Weeks 4+: Evaluation.