1. IN THIS ISSUE
Q4 IN REVIEW
2021
ROUND UP OF Q4 2020
TOP 10 PRODUCT AWARD
SMART TEST
BLADES VS NAILS
BOX CUTTER VS
DRYWALL SAW
NEW PRODUCTS
PRODUCT INNOVATIONS
WITH OPTIMAXX AND TRACER
INSIGHTLeading Markets Through Innovation
Q1
ISSUE
2. On The Tools TRACER Campaign
In our previous newsletter we mentioned
about TRACER teaming up with On The
Tools as part of our extensive TRACER
campaign to end users.
Consequently, we are very excited to
share with you our next videos and
conclude the end of this campaign. Our
second video focuses on the TRACER
Double Tipped Marker and the comical
scan to watch videos
TRACER was selected based on their digital section,
meaning our content performed well on their website
and social media. Consequently, winning the award
demonstrates a great approval with tradespeople who
are regularly using these products on a daily basis.
This is a great testament to TRACER’s product quality
and performance and a celebration of our marking
solutions.
WELCOME
BACK !!
Happy New Year! and welcome back! With
another year gone by in a flash we are excited
to get 2021 fully underway and share with you
our top highlights from the previous quarter and
upcoming developments. Let’s take a look!
2020 has been an unrivalled year for TRACER
which has seen continuous growth and success
throughout. From the launch of the TRACER
rebrand from ACER to the introduction of the
Clog Free Marker. And what better way to wrap
up the year than with a Professional Builder’s Top
Product Award!
Every year Professional Builder reveals its top
products based on the interest shown by readers
of their magazine and digital section. Therefore,
the Top Product is selected based on the reader
feedback received, coupled with close analysis of
what has been attracting the most interest across
their social media channels.
TRACER WINS Top Product Award
escalation of losing it.
Also, we have our third and
final video which focuses on a
tradesperson reviewing the Deep
Hole Pencil. What does he think of
it? Watch the video to find out!
You can watch the full videos here.
It is my great honour on behalf of all at ROYD
Tool Group to say how much we appreciate
the support from you – our customers, our
suppliers and distributors.
ROYD Tool Group has had to work harder
than ever before to overcome the challenges
of COVID-19. Not only that, like other
companies we have had serious supply chain
issues. Whilst we have tried to do all we can
to maintain our service level to our customers,
we’d like to apologise if our service level hasn’t
been up to the normally high standards.
As we progress into 2021, we will continue
providing our excellent range of professional
tools and fixings, continue innovating marketing
leading solutions and deliver outstanding
marketing service to all our distributors.
We would like to express our
gratitude to you and wish you a very
happy and successful new year.
Roger Murphy
Director
P R O F E S S I O N A L C O N S T R U C T I O N M A R K E R S
®
Double Tipped Pen Double Hole Pencil
Double Tipped Pen: https://bit.ly/3mb9G9a
Deep Hole Pencil: http://bit.ly/3aoWtr2
3. sales@roydtoolgroup.com | T: 01245 216540 | F: 01245 358114 | www.roydtoolgroup.com 03
Joining as a Supply
Chain Coordinator, Natalie Vu is the latest
addition to the Operations team. Natalie will
be supporting in the smooth functioning of
all aspects of our supply chain. Including
forecasting, production planning and
ensuring we are actively monitoring all
product trends to meet anticipated demand.
HELLO!
OPERATIONS
&LOGISTICS
Natalie is another new
addition to the Internal sales team joining as
an Administration Assistant. Natalie will utilise
her skills to help increase the team’s strength
and ability across a variety of tasks, including
customer service and sales support. Natalie will
be a great asset to the team and an excellent
additional support for customers. If you call us,
you’ll likely be speaking to Natalie!
HELLO!
INTERNALSALES&
CUSTOMERSERVICE
NEW
STARTERS
Joining as a
Bookkeeper, Mariana is the newest
member to the Accounting team. Mariana
will provide valuable support to the team
with daily accounting tasks and will be
responsible for the Purchase Ledger
process. This is a great development to the
Accounting team in ensuring all remains
stable and controlled.
HELLO!
The Marketing team
have experienced fantastic growth having
recruited three new team members in
2020. Minal Parmar is the newest addition
to the marketing team, joining as a Social
Media Marketing Executive. Minal will take
on the responsibility of managing social
media queries and comments to ensure we
can maintain responsive support across
our social media channels.
For any customers who contact us through
social media, Minal is your point of contact!
HELLO!
ACCOUNTS
MARKETING
2020 has been a very exciting time for ROYD Tool Group for a
number of reasons, one of which is the rapid growth to the team.
To this end we are very pleased to introduce you to our four newest
team members who all joined us in October. These new members
will play a vital role in strengthening up the team and ensuring
increased capacity, skill and ability within the team going forward.
4. 04 sales@roydtoolgroup.com | T: 01245 216540 | F: 01245 358114 | www.roydtoolgroup.com
1. A huge growth to the company by
welcoming 9 new starters
2. Achieved our very first £1 million
month in July
3. Introduced the Clog Free Marker to
the TRACER range
4. The launch of TRACER construction
markers, an exciting ACER rebrand
5. Hugely enhanced our product
development thanks to our product
designer, Ben Hawkins who joined us
last April
6. Moved to third party logistics
7. Settled into our new office after
outgrowing our previous
8. SO14001 & 1SO9001 Certification
9. Launched the new Optimaxx
packaging
10. Achieved new social media records
(100,000 video views and 47.9K
reactions)
We would like to take this opportunity to
thank our customers for your continued
custom and support. We are immensely
proud of these achievements and we
look forward to seeing even greater
achievements throughout 2021.
TOP 1O
2020
2020 has certainly been an unprecedented year faced
with challenges and obstacles like no other. However,
for ROYD Tool Group it has also been a year of
outstanding results. As we move into a new
year, we’d like to take a moment to reflect
on the past year and highlight our top 10
achievements of 2020.
Follow us on linkedIn to keep
up to date on all things ROYD.
5. sales@roydtoolgroup.com | T: 01245 216540 | F: 01245 358114 | www.roydtoolgroup.com 05
To complement the incredibly popular 5m TRACER Tape
Measure, we will be launching an 8m version. This will
include the same attractive and robust rubberised design
and the popular auto-lock function. The auto-lock function
is a very user-friendly mechanism which enables the blade
to extend out until you press the release button.
TAPE MEASURE
1: TAPE MEASURE 2: MAXXPACK 3: WALLBITE
4: NEW MARKERS 5: STAINLESS STEAL COMPOSITE
DECKING SCREW
A new range of specialist construction markers,
including an aluminium bodied Heavy Duty 3mm
bullet tip marker for a tougher pen and bolder
lines.
Also included are Paint Markers available in
white and yellow, the two most popular colours.
Plus, a range of ‘standard’ bullet tip permanent
markers in black, blue and red. These will be
available singularly or as a multi-pack, along with
a display of 48 single units for the black version.
A range
of non-combustible
all metal fixings suitable for
multiple materials. These
screws do not require plugs
and they are fully compliant
with the latest fire safety
wiring regulations BS
7671:2008.
A 5.00mm 800pc Maxxpack
consisting of five of our most
popular 5.00mm wood
screw sizes, along with
five of the new Maxx
Impact Pozi bits
and bit holder.
Designed to work specifically for composite decking,
these screws feature a range of excellent application
benefits. Including serrations on the lower thread to
enable quick and safe fastening. Along with a non-
threaded shank to allow two materials to be pulled
tightly together while the upper thread locks the deck
board securely. Plus, the cylindrical head is designed
for fixing into the groove of the deck board, ensuring a
secure fit.
These screws are suitable for outside use and no pre
drilling is required.
1.
4.
3.
5.
STAINLESS STEEL COMPOSITE
DECKING SCREW
WALLBITE
2. MAXXPACK
TRACER MARKERS
COMING
SOON
6. SMART 63MM BI-METAL
PURPLE SERIES BLADE
First up we have the 63mm Bi-Metal Purple
Series blade, designed for cutting wood, nails
and non-ferrous metals. This blade offers
universal cutting up to 42mm deep and is
recognised as a ‘safe’ option for cutting timber
with hidden nails. So, when you’re faced with a
timber cutting scenario where you’re unsure If the
timber is nail infested, a standard wood blade’s teeth
would break or wear very quickly when it comes into
contact with a screw or nail.
However, this blade is equally as effective at cutting
through timber as it is cutting through nails. This
means that you can go about your timber cutting
with the confidence that if you were to hit a nail,
it’ll power on through without damaging the blade.
THE ULTIMATE TEST
It’s very unlikely that you will need to cut through
250+ nails in one go, but it’s good to know you’re
using a tool that can. For this reason, we put the
SMART 63mm Purple Series blade
to the test and clearly, 250 nails
weren’t its limit.
And the results…The 63mm
Bi-Metal Purple Series blade
successfully cut through 250
nails in under 7 minutes, and
more importantly the teeth
showed virtually no sign of wear!
This experiment clearly shows the
power of the blade in comparison to similar
tools on the market. It’s no wonder why this is an
award-winning blade! So, if you’re looking for an
affordable but effective tool that will quickly destroy
nails, this SMART blade is perfect for the job.
Top tip: Give your blade additional life when cutting
nails and steel by reducing the speed by 2 settings,
while moving the blade side to side in a hack saw
motion. This will help to spread the load across the
teeth which will reduce the friction and wear.
The 63mm Bi-Metal blade is part of the award-
winning range of Purple Series blades, designed to
give the ultimate long-life Bi-Metal cut! The purple
titanium coating is designed to reduce the heat build-
up and protect the blade when cutting through nails,
copper pipes, even screws! Therefore, the sharpness
of the tooth is maintained.
Written by Bob Chapman
Key Account Manager
SMART
CHALLENGE
BATTLE OF THE TOOLS
Loved by all, multi-tools are a must in any tradesperson’s toolbox. Whether you need to cut wood, nails,
or access holes, the ability of the multi-tool is endless. But with such variety of tools available and many
claiming to achieve the same task, how can you tell the amazing from the mediocre? For this reason, we
put our SMART blades to the ultimate test to analyse our blade’s speed, strength and endurance. Let’s find
out how well they performed!
250
NAILS AND
VIRTUALLY
NO SIGN
OF WEAR
7. sales@roydtoolgroup.com | T: 01245 216540 | F: 01245 358114 | www.roydtoolgroup.com 07
SMART 75MM BOX CUTTER
Cutting holes for electrical boxes can be a frustrating
job if you don’t have the proper tools. Cut the hole
too small and you have to recut it. Cut it too big and
you’ve got another problem on your hands. Almost
all construction projects require socket box holes, so
ensuring you have the right tool to get the job done
quickly and neatly is beneficial.
A common tool to use for these scenarios are drywall
saws, which are somewhat effective but far more
time consuming and can sometimes be inaccurate.
For example, a standard drywall saw will achieve far
less neat cuts which can damage the surrounding
area if the edges are too ragged. Plus, drywall saws
can be fiddly to manoeuvre and don’t provide
much control. Therefore, greatly increasing
the risk of cutting oversized holes.
This where the SMART Box Cutter
comesintoitsown.Designedtocutout
single socket boxes in plasterboard,
the Box Cutter is the ultimate multi-
tool accessory for cutting out single
socket boxes in plasterboard. With
very minimal effort, the SMART Box
Cutter provides clean and precise cuts,
even in confined spaces.
THE ULTIMATE TEST
The Box Cutter battled it out against the drywall saw
and the champion was clear. We used a single sheet
of plasterboard to cut out two sockets, one using the
Box Cutter and the other using a drywall saw.
Overall, the speed of the Box Cutter was phenomenal
in comparison to the drywall saw and delivered an
exceptionally clean and precise cut. Although the
drywall saw did effectively cut an access hole, it
required a lot more time to ensure a controlled and
accurate cut. However, thanks to the multi-tool the
Box Cutter was able to rapidly plunge straight into
the plasterboard, perfect for achieving fast and
accurate cuts.
Although the box cutter may only cut a single
hole, it’s just as effective for cutting
double or triple holes. Simply line the
box cutter next to the single hole and
cut again.
The 75mm Box Cutter is part of the
Trade Range, guaranteed to offer you
great value for money and impressive
cutting performance. The range extends
to offer a complete multi-tool solution, with
just about every type of blade and accessory for
the multi-tool!
Amongst the range are a number of SMART
innovations and award-winning timber blades to
ensure no matter what your trade, you can always
work SMARTer not harder!
75MM
BOX
CUTTER
PROVIDES
CLEAN AND
PRECISE CUTS
4SECONDS
26SECONDS
8. Call 01245 216 540 Email sales@roydtoolgroup.com Web www.roydtoolgroup.com
Saxon House 23 Springfield Lyons Approach Springfield Chelmsford CM2 5LB
