3. INTRODUCTION TO
OLIVER HUME REAL ESTATE GROUP
Who are we ?
• Company established in Australia in 1952
• East coast office network - Victoria and Queensland
• Active in a number of residential market segments including master-planned communities,
integrated housing, medium density and high rise
• Manage in excess of 45,000 products nationally
• Approximately 20% of Melbourne’s growth area land projects being marketed
• Metropolitan Melbourne, successfully marketed over 170 residential communities over the last
10 years, settling in excess of 50,000 products ….
8. - DEVELOPMENT SALES AND
ACQUISITIONS -
Acts on behalf of purchasers … eastern seaboard
• Track record
• Act on behalf of Australia’s leading private and publicly listed companies and State and Federal
government bodies
• Transacted property in excess of $450 million since 2005, encompassing broadhectare, medium
density, retirement, childcare, commercial and industrial
• Selling developed property with an end value of over $3 billion
• Selected ‘off market’ transactions:
• ‘Chancellor’ Bundoora ($44m., 400 lots), Cranbourne ($26.5m., 720 lots), ‘Brentwood’, Bellbird Park ($48m.,
1,800 lots), ‘Alamanda’, Point Cook (1,450 lots), ‘Tiara’, Southbank ($6.5 mil., 210 apts).
9. - RESEARCH -
Dedicated Research Division
• Not a consultancy, an exclusive ‘value add’ to the client
• Real time market intelligence across metropolitan Melbourne
• Qualitative and quantitative capabilities
• For example, we can deliver at the press of a button …
• Land (Approx. 110 projects)
• Competition (lot yield, developed lots, price points, product mix, etc.)
• Building trends by builder by design by municipality / suburb, sales rates, buyer profiling, etc.
• Density (250+ projects)
• Competition, price points, product size, body corporate, rates per sqm., etc.
10. - PROJECT MARKETING -
… CASE STUDY
Case Study - ‘Alamanda, Pt. Cook’
• Estate design and presentation:
• Engineers, planners, etc.
• Input into design, product and lot mix
• Analysis of competitive environment / target market definition
• Project brand development
• Strategic sales strategies
• Release strategies and methods
• Marketing and communications programs …
11. - PROJECT MARKETING -
… CASE STUDY
Case Study - ‘Alamanda, Pt. Cook …
• Access to interstate and international marketing channels
• Co-ordination of sales collateral
• On-site sales presence
• Delivery and assessment of advertising schedule
• Customer survey / buyer profiles
• Database management
• Co-ordination of information evenings, etc.
• Post sales client contact / management.
18. Project - Alamanda, Point Cook (Victoria)
Yield - 1,250 lots with a Body Corporate ($900 p.a.)
Ave. Price - $193,000
Sales Rate - 40 per month
Developer - Villawood Properties
19.
20. - MARKETING AND MERCHANDISING -
Creation of retail environments in the property industry
• Marketing suites and relocatable offices
• Architectural project models
• Flag and banner poles (as well as flags and banners)
• Landscaping services.
21.
22. … DELIVERING OPPORTUNITIES TO GROW YOUR
BUSINESS
www.oliverhume.com.au
Development Sales and Acquisitions Project Marketing Research Marketing and Merchandising Property Management
