Two years ago, I developed a framework called DEKIN Innovation System for understanding the landscape of innovation in the digital age. The name DEKIN is for remembering my father Dejin Ding.

1. DEKIN Innova+on System
Oliver Ding
Feb 28, 2018

2. D1=Design
D2=Development
D3=Decision
D4=Distribu<on
C1=Consumer
C2=Connector
C3=Curator
C4=Creator
R1=Review
R2=Research
R3=Reward
R4=Reflec<on
DEKIN Innova+on System
Ac<vity
Technology
Behavior Mind
By Oliver Ding
Ins+tu+on
- Culture
- Economy
- Poli<cs
- Science
- Engineering
- Design
- Belief
- Cogni<on
- Emo<on
- Inten<on
- Decision
- Ac<on
V4 / Feb, 2018

3. Ins+tu+on Technology
Behavior Mind
Social
Individual
Implicit Explicit
Meaning Situa+on
Value Difference
• Culture
• Economy
• Poli<cs
• Science
• Engineering
• Design
• Belief
• Cogni<on
• Emo<on
• Inten<on
• Decision
• Ac<on

4. D1=Design
D2=Development
D3=Decision
D4=Distribu<on
C1=Consumer
C2=Connector
C3=Curator
C4=Creator
R1=Review
R2=Research
R3=Reward
R4=Reflec<on
Ac<vity
Posi<on 1
Posi<on 2
Posi<on 3
D-posi<ons
C-posi<ons
R-posi<ons
Actors and Posi<ons

5. Ac<vity as Environment
Ac+vity
Environment
Actor

6. Trinity of Order
Part I

7. Trinity of Order
The minimal social rela<ons embodied in social ac<vi<es.
Actor 1 Posi<on 1
Posi<on 2
Posi<on 3
Form an iden<ty
Take a role
Social Ac<vi<es

8. Three Posi<ons of Actor
D1 D1=Design
Posi<on I
C1 C1=Consumer
Posi<on II
R1 R1=Review
Posi<on III

9. Posi<on MaSers
Posi<on
Stance Perspec<ve
Proposal Opinion
Consensus
Ac<on
D1
C1
R1

10. D1=Design
D2=Development
D3=Decision
D4=Distribu<on
D-posi+ons
Technology
Behavior Mind
Ins<tu<on

11. C1=Consumer
C2=Connector
C3=Curator
C4=Creator
C-posi+ons
Ac<vity Technology
Behavior Mind
Ins<tu<on

12. R1=Review
R2=Research
R3=Reward
R4=Reflec<on
R-posi+ons
Technology
Behavior Mind
Ins<tu<on

13. Forms of Ac<vity
Part II

14. Ac<vity as Environment
Ac+vity
Environment
Actor

15. Complexity of Ac<vity
Cogni+ve Complexity
Interac+onal Complexity
Inten+onal Complexity
Low High
Low High
Low High

16. Forms of Ac<vity
Type V Type I Type II
Type IV Type III
Cogni+ve
Complexity
Interac+onal
Complexity
Inten+onal
Complexity
High
Low
Low High
High
Low

17. Five Typical Ac<vi<es
PLAY THINK CURATE
SAY MAKE
Cogni+ve
Complexity
Interac+onal
Complexity
Inten+onal
Complexity
High
Low
Low High
High
Low

18. Preference, Competence and Flow
Ac+vi+es
- Think
- Say
- Make
- Play
- Curate Competence
Preference
Flow
Society
Ac<on
Actor

19. Preference
Ac+vi+es
- Think
- Say
- Make
- Play
- Curate
Preference
You can do it, but you don’t like to do it.
Preference is about atude, emo<on and choice.
Society
Ac<on
Actor

20. Competence
Ac+vi+es
- Think
- Say
- Make
- Play
- Curate Competence
You can do it, whatever you like it or don’t like it.
Competence is about knowledge, skills and exper<se.
Society
Ac<on
Actor

21. Competence
Noel Burch, 1970s
hSps://en.wikipedia.org/wiki/Four_stages_of_competence

22. Flow
Ac+vi+es
- Think
- Say
- Make
- Play
- Curate
Flow
The feeling of when you are doing something.
Flow is about mental state, performance and happiness.
Society
Ac<on
Actor

23. Flow

24. Types of Actor
Part III

25. D1=Design
D2=Development
D3=Decision
D4=Distribu<on
C1=Consumer
C2=Connector
C3=Curator
C4=Creator
R1=Review
R2=Research
R3=Reward
R4=Reflec<on
Ac<vity
Posi<on 1
Posi<on 2
Posi<on 3
D-posi<ons
C-posi<ons
R-posi<ons
Actors and Posi<ons

26. Types of Context
Part IV

27. Ins<tu<on Technology
Behavior Mind
Social
Individual
Implicit Explicit
Experience Situa+on
Meaning Difference
• Culture
• Economy
• Poli<cs
• Science
• Engineering
• Design
• Belief
• Cogni<on
• Emo<on
• Inten<on
• Decision
• Ac<on

28. Ins<tu<on
Social
Implicit
Meaning
• Culture
• Economy
• Poli<cs
• Culture
• Economy
• Poli<cs

29. Technology
Social
Explicit
Difference
• Science
• Engineering
• Design
• Science
• Engineering
• Design

30. Mind
Individual
Implicit
Experience
• Belief
• Cogni<on
• Emo<on
• Belief
• Cogni<on
• Emo<on

31. Behavior
Individual
Explicit
Situa+on
• Inten<on
• Decision
• Ac<on
• Inten<on
• Decision
• Ac<on

32. Innovator Enhancement
Part V

33. How to service and accelerate
the whole innova<on system?

34. Innovators First
Capability
Influence
U+lity
D-posi<ons
C-posi<ons
R-posi<ons

35. Capability for D-posi<ons
Capability D-posi<ons
D1=Design D2=Development
D3=Decision D4=Distribu<on

36. Capability for D1=Design
Capability D-posi<ons
D1=Design
Sketch
App design
capability
Responsive web
design capability Google Fonts
Open fonts capability
Social media graphic
capability

37. Capability for D2=Development
Capability D-posi<ons
D2=Development
Social coding capability
Blockchain capability
WebRTC capability
Cloud development
capability
Content embedding
capability
Payment capability

38. Capability for D3=Decision
Capability D-posi<ons
D3=Decision
Business decision capability Design thinking capability Startup decision capability

39. Capability for D4=Distribu<on
Capability D-posi<ons
D4=Distribu<on
Email marke<ng capability Digital forms capability Social media
marke<ng capability

40. Capability for D-Ac<vi<es
Capability
D-Ac<vi<es
Team discussion
capability
Project management
capability
Team work capability

41. U<lity for C-posi<ons
U+lity
C-posi<ons
C1=Consumer
C2=Connector
C3=Curator
C4=Creator

42. U<lity for C1=Consumer
U+lity
C-posi<ons
C1=Consumer
Consumer as Supporter Consumer as Investor Consumer as Social Changer
Consumer as Supporter
Musicoin
Consumer as direct buyer

43. U<lity for C2=Connector
U+lity
C-posi<ons
D2=Connector

44. U<lity for C3=Curator
U+lity
C-posi<ons
C3=Curator

45. U<lity for C4=Creator
U+lity
C-posi<ons
C4=Creator
Ulysses for writers Dribbble for Designers

46. Shared Vision
Part VI

47. Culture Technology
Behavior Mind
Enhancement
Enrichment
Engagement

48. Human Enhancement
• Innova<on is always about the enhancement
of the human condi<on.

49. Human Enrichment
• Innova<on is always about shape and adopt
the environment to service the evolu<on of
human behavior.

50. Human Engagement
• Innova<on is always about development
rela<onship between human and human,
human and environment.