Oliver studied theology at Hamburg University as well as paedagogy and anglistics in Hamburg and
Heidelberg. He comes up with 15+ years of project and agency experience, has a remarkable
background in the social media sector and was Brand Ambassador for the German social network
XING. In 2008 he was founder of a specialized agency for online relations and exited it in September
2010, thereafter he became Director Social Media at Bell Bottinger, working for the German agencies
of Chime Communications agency group. Since 2008 he also is the Social Media Evangelist for
German Social Media Association of which he was announced board member in 2009. 2012 he was
Creative and New Business Director for Interactive Pioneers and 2014 he became CMO at uberMetrics
Technologies. Oliver is also known for giving lectures about community building and content marketing.
Contact Data
Born March 6, 1974 in Dannenberg, Germany
Studied theology, anglistics and paedagogy
mail@oliverberger.me / +49 (0)151-4181 7954
http://ag-sm.de/?p=106
https://www.xing.com/profile/oliv
er_berger
http://blog.xing.com/2007/07/ne
urona-enjoying-hamburgs-
beaches/
ABSTRACT
BELL POTTINGER
AG SOCIAL MEDIA e.V.
13. STOCK ONLINE
RELATIONS
XING AMBASSADOR
HAMBURG
PROJECTS
RECOMMENDATIONS
ERFAHRENHEIT
//Abstract, Positions, Projects & Recommendations
INTERACTIVE PIONEERS
UBERMETRICS TECHN.

//Abstract, Positions, Projects & Recommendations
Consulting Director at ERFAHRENHEIT
ERFAHRENHEIT was first founded in 2011 as a kind of spin-off of my position as Director Social
Media at Bell Pottinger and has since grown to become a think tank for innovation.
ERFAHRENHEIT has since successfully delivered consulting to a number of companies and NGO
including but not limited to bpb – Bundeszentrale Politische Bildung or the German National IT-Summit.
We mainly do research and run projects covering these topics: Social Media & Storytelling, Mobile &
Augmented Reality, BIG Data & Monitoring, Gamification, Civic Technology, Mobility and eHealth.
ERFAHRENHEIT in cooperation with Hamburger HOCHBAHN AG planned and hosted a focus day
"Mobility and Civic Tech" during Social Media Week in February 2015.
We refitted a historic subway with modern conference technology and invited researchers and peers
from all over Europe to lecture and discuss topics like:
• „Potential of social media in communicating large scale projects to interested stakeholders“
• „Which impact do Big Data and (social) media monitoring have on our daily lives?“
• „Civic Tech and urban mobility – how social and apps are changing the way we perceive reality“
In 2014 a focus was to research different aspects on content strategy.
ERFAHRENHEIT in cooperation with Dortmunder U hosted unconference BrickCamp in August 2014
to discuss how to extend reach in social media/online by using LEGO toys to emotionalize
comunication with different target groups.
Nearly 2.000 visitors and attendees made BrickCamp an overwhelming success.
ABSTRACT
PROJECTS
RECOMMENDATIONS
13. STOCK ONLINE
RELATIONS
XING AMBASSADOR
HAMBURG
BELL POTTINGER
AG SOCIAL MEDIA e.V.
INTERACTIVE PIONEERS
CONSULTING DIRECTOR
2011 – today
http://erfahrenheit.com
2011 - 2016
ERFAHRENHEIT
UBERMETRICS TECHN.
2015 – Social Media Week
23. – 27.02.2015
http://bit.ly/1waZjR5
2014 – BrickCamp
29. – 31.08.2014
http://brickcamp.de

//Abstract, Positions, Projects & Recommendations
Chief Marketing Officer for uberMetrics Technologies GmbH (SaaS, Big Data)
As Chief Marketing Officer it has been my responsibilty to build and lead a marketing team, develop a
company strategy in cooperation with sales as well as overhauling and modernizing the complete
branding.
Today uberMetrics is a self-confident player using story telling and competing with nearly 300 other
SaaS or Big Data companies in the German market alone.
ABSTRACT
PROJECTS
RECOMMENDATIONS
13. STOCK ONLINE
RELATIONS
XING AMBASSADOR
HAMBURG
BELL POTTINGER
AG SOCIAL MEDIA e.V.
INTERACTIVE PIONEERS
CMO - CHIEF MARKETING
OFFICER
MAI 2013 – DEZ 2013
Since JAN 2014 Freelance
2012 2013
2013
UBERMETRICS TECHN.
ERFAHRENHEIT

//Abstract, Positions, Projects & Recommendations
Creative and New Business Director at Interactive Pioneers GmbH
My function as Creative and New Business Director was to lead the team in Hamburg in matters of
business development and strategy, catering to agencies and direct clients on site as well as for
remote clients handled by the HQ in Aachen. Additionally my duty was to sharpen the agency’s profile
on the outside, set up and develop a strong network for the creative industry in Hamburg and thereby
create more awareness for the company, which has experienced a rebranding only a few months
earlier.
Creative and New Business
Director
APR 2012 – OKT 2012
2012
INTERACTIVE PIONEERS
ABSTRACT
2010 – 2011
BELL POTTINGER
2008 – TODAY
AG SOCIAL MEDIA e.V.
Director Social Media at Bell Pottinger MMK (and Harvard)
My responsibilities were the social media activities and strategic consulting of Bell Pottinger in
Germany and enabled the employees of its agencies (Harvard, Traffic and MMK) as well as their
customers to better understand and utilize social media.
Excerpt of supervised brands and projects: Sony Playstation, Iron Man II, Bitburger Brewery
(Köstritzer,
Köstritzer sounder, bibop), RIM - Research in Motion (BlackBerry) and myfab.
Director Social Media
SEP 2010 – DEZ 2011
Social Media Evangelist, Board Member at AGSM e.V.
"Main purpose of the AGSM is promoting the scientific study of social media as well as assurancing
high standards of performance in this research. Second, the AGSM is an advocacy of social media
researchers, producers, operators and marketers.“
In my capacity as an evangelist and board member I am involved in planning and execution of
summits, conferences and manage the AGSM community across all social media channels. I am also a
lecturer and instructor working for conferences, at universities and academies.
Social Media Evangelist &
Board Member
Additional information at
http://ag-sm.de.
PROJETCS
RECOMMENDATIONS
13. STOCK ONLINE
RELATIONS
XING AMBASSADOR
HAMBURG
ERFAHRENHEIT
UBERMETRICS TECHN.

XING AMBASSADOR and Community Manager
Together with former XING employees Lena Pösl and Fabian Pfortmüller (today Sandbox and
HOLSTEE) I developed the basic alignments of the brand ambassador program. Furthermore I have
been one of the first XING – Brand Ambassadors. As such I continually connected thousands of people
in events in the greater Hamburg area over a period of three years. Until today I host the experts-
community "Web 2.0 in the enterprise“ on XING with more than 10.000 members.
XING AMBASSADOR
http://blog.xing.com/2007/07/ne
urona-enjoying-hamburgs-
beaches/
https://www.xing.com/net/webz
weinullimunternehmen
2007 – 2009
XING AMBASSADOR
HAMBURG
UBERMETRICS TECHN.
…
//Abstract, Positions, Projects & Recommendations
PROJECTS
RECOMMENDATIONS
2008 – 2010
13. STOCK ONLINE
RELATIONS
Founder, Partner & Chief Operating Officer
"The 13. Stock is the place where your business will be enabled to integrate social media
in innovative, appropriate and sustainable ways into its own communication."
True to this principle, I have delivered community planning and strategic development of the „mein
Ki.KA“ community for German TV Channel „Kinderkanal“ (a subsidiary of ARD/ZDF)Further I
established and developed a closed special interest community for Santa Fe Natural Tobacco
Company targeting smokers. Other clients have been Greenpeace Germany or KWS SAAT AG.
Founder, Partner &
Chief Operating Officer
AUG 2008 – JUL 2010
ABSTRACT
ERFAHRENHEIT

EVERSPACE™ – Kickstarter-Campaign, Strategy and Community-Management
The Kickstarter campaign for EVERSPACE, a rogue-like first-person space shooter, became the most
successful crowdfunding campaign for video games in Germany ever.
Prior to, during and after the campaign I have been responsible for selecting tools and implementing
them into our communications and community strategy as well as developing those strategies.
After successful Kickstarter funding was continued via different channels and collected close to 1M €.
Check for more info: http://j.mp/2EVRSPC http://everspace-game.com
//Abstract, Positions, Projects & Recommendations
ABSTRACT
BELL POTTINGER
AG SOCIAL MEDIA e.V.
13. STOCK ONLINE
RELATIONS
XING AMBASSADOR
HAMBURG
PROJECTS
RECOMMENDATIONS
ERFAHRENHEIT
UBERMETRICS TECHN.

//Abstract, Positions, Projects & Recommendations
Focus day MOBILITY & CIVIC TECHNOLOGY at SMWHH15
We refitted a historic subway with modern conference technology and invited researchers and peers
from all over Europe to lecture and discuss topics like:
• „Potential of social media in communicating large scale projects to interested stakeholders“
• „Which impact do Big Data and (social) media monitoring have on our daily lives?“
• „Civic Tech and urban mobility – how social and apps are changing the way we perceive reality“
More info: http://dialog.hochbahn.de/gute-fahrt/social-media-week-2015/ http://erfahrenheit.com
ABSTRACT
BELL POTTINGER
AG SOCIAL MEDIA e.V.
13. STOCK ONLINE
RELATIONS
XING AMBASSADOR
HAMBURG
PROJECTS
RECOMMENDATIONS
ERFAHRENHEIT
UBERMETRICS TECHN.

//Abstract, Positions, Projects & Recommendations
ABSTRACT
Bricktopia.de – German Blog & Community about LEGO®
Bricktopia went online in 2013 and has since then become one of the hubs for German AFOL as well
as people interested in the LEGO brand and products.
Additionally the Bricktopia team covers 3rd party products and custoizers from all around the world who
supply the LEGO community with products not offered by the LEGO Group of companies.
BELL POTTINGER
AG SOCIAL MEDIA e.V.
13. STOCK ONLINE
RELATIONS
XING AMBASSADOR
HAMBURG
PROJECTS
RECOMMENDATIONS
ERFAHRENHEIT
Community Building & Management for the Federal Agency for Civic Education
The Federal Agency for Civic Education is a German federal government agency responsible for
promoting civic education. It is subordinated to the Federal Ministry of the Interior.
In January 2013 I have been hired to enable members of staff to better approach their fanbase via
social media and social communities.
UBERMETRICS TECHN.

//Abstract, Positions, Projects & Recommendations
Award winning Community Building and Management seminar at TLA/ADWH
Together with H. Idensen and J. Sorg I designed a six week seminar with practical and theoretical parts
for on- and offline (=blended) learning. This seminar is offered by TLA/ADWH to Hamburg residents
who want to improve their community management skills.
In 2012 it has been awarded with the Comenius Seal for EduMedia from Society for Pedagogy and
Information (GPI) eV, see http://www.tla.de/adwh/pages/index/p/344
ABSTRACT
BELL POTTINGER
AG SOCIAL MEDIA e.V.
13. STOCK ONLINE
RELATIONS
XING AMBASSADOR
HAMBURG
PROJECTS
RECOMMENDATIONS
ERFAHRENHEIT
UBERMETRICS TECHN.

//Abstract, Positions, Projects & Recommendations
Santa Fe Natural Tobacco Company – SFNTC ✦ INSIDE (American Spirit)
My responsibility was the design of a closed special interest community for smokers. I supervised the
technical realization, based on the community engine "Liveray“, the design and development of
additional modules and build an editorial board for content to be published in the community.
Community Management (online and offline), event planning and documentation, member support and
monitoring of community activities were also a part of the job. See http://sfntc-inside.de
Community design of „mein KI.KA“ for Kinderkanal (subsidiary of ARD/ZDF)
• Design of a closed special interest community for children
• Screendesign
• Taking care of legal aspects
• Enabling of community staff
See http://mein.kika.de
ABSTRACT
BELL POTTINGER
AG SOCIAL MEDIA e.V.
13. STOCK ONLINE
RELATIONS
XING AMBASSADOR
HAMBURG
PROJECTS
RECOMMENDATIONS
ERFAHRENHEIT
UBERMETRICS TECHN.

//Abstract, Positions, Projects & Recommendations
Utrecht University School of Economics (The Netherlands)
My function was the creation of a theoretical marketing framework for Utrecht University School
of Economics to help them advertise their master studies program.
It was neccessary to place a workshop for university staff members necessary to inform to about the
community aspect and enable them to foster and administer the platform from the start.
In a second step we developed an ambassador program to use within the students community.
http://uu.nl/daretoexcel/
Social Media Workshops (KWS SAAT AG, PR agency JDB)
In various position I had to place workshops about social media in general and community
management in particular for staff of large scale enterprises and agencies as well. Knowledge transfer,
reputation management and building, social media monitoring as well as community building strategies
have been the topic of these workshops.
ABSTRACT
BELL POTTINGER
AG SOCIAL MEDIA e.V.
13. STOCK ONLINE
RELATIONS
XING AMBASSADOR
HAMBURG
PROJECTS
RECOMMENDATIONS
ERFAHRENHEIT
UBERMETRICS TECHN.

//Abstract, Positions, Projects & Recommendations
Designing a content-hub & community for German music award „Köstritzer Echolot“
• Realisation of a content – hub to create brand awareness for Köstritzer (German Black Beer) as
sponsor of German media award „ECHO“
• Central Wordpress installation as hub extending through all social media channels
• Attracted more than 250.000 Visitors during the action period from DEC 2010 to MAR 2011
• Supervision of community management for hundreds of bands and their fans on- and offline
Speaker, moderator at conferences & lecturer at academies and universities
Oliver is also know as speaker/moderator at international conferences (webinale, xtopia, ScoopCamp
Hamburg, Marketing 2.0 Paris) and for lecturing at various unconferences in Germany, the UK, Latvia,
Austria, Switzerland and Slowenia.
He has been invited to lecture at various universities (Nürnberg – Erlangen, Lübeck, Stuttgart,
Hamburg) and is currently enrolled as honorary professor at Stensington Management Academy as
well as at ADWH – Akademie Digitale Wirtschaft Hamburg.
ABSTRACT
BELL POTTINGER
AG SOCIAL MEDIA e.V.
13. STOCK ONLINE
RELATIONS
XING AMBASSADOR
HAMBURG
PROJECTS
RECOMMENDATIONS
ERFAHRENHEIT
UBERMETRICS TECHN.

//Abstract, Positions, Projects & Recommendations
Director Social Media bei Bell Pottinger MMK (und Harvard)
„Oliver bewegt sich in den sozialen Medien mit absoluter Zielsicherheit und ist mit seinen analytischen,
kreativen und technischen Skills eine Universalwaffe, die anderen immer einen Schritt voraus ist. So
gab er beispielsweise einer unserer PR-Kampagnen eine zukunftsträchtige Wendung, indem er
unseren Blick schärfte für künftige Entwicklungen der Online-Medien und im Jahr 2010 eine
nachhaltige Plattform in Form eines reichweitenstarken Blogs schuf, weg von einer Kooperation mit
MySpace (was Monate später wie von ihm prognostiziert in der Versenkung verschwand). Er lässt den
Funken überspringen - nicht nur bei Kunden, auch bei Mitarbeitern. Das Enabling seines Umfelds
gehört damit für ihn genauso zu seinem persönlichen Anspruch wie der stets kritische Blick auf
Maßnahmen und Entwicklungen in der Szene.“ (Christina Becker)
Christina Becker
Senior-Beraterin MMK Markt-
& Medien Kommunikation
(Bell Pottinger - MMK GmbH)
Gründer, Gesellschafter & Chief Operating Officer 13. Stock Online Relations
„Ich habe im vergangenen Jahr mehrere Monate mit Oliver im 13. Stock zusammen gearbeitet und
habe Oliver dabei als sehr sympathischen und kompetenten Kollegen kennengelernt. Besonders
faszinierend und motivierend zugleich waren dabei seine Begeisterungsfähigkeit für Kunden und
Projekte sowie die Souveränität, mit der er bei Konzepten und strategischen Meetings vorgegangen ist.
Oliver war dabei stets engagiert und mit Herzblut bei der Sache. Ich habe Oliver als sehr hilfbereiten
und freundschaftlichen Kollegen kennen- und schätzen gelernt und empfinde die Zusammenarbeit mit
ihm als große Bereicherung.“ (Wiebke Uhlenbrook)
Wiebke Uhlenbroock
Junior Consultant Social
Media & Communications
13. Stock Online Relations
Social Media Evangelist, Sprecher der AGSM & Mitglied des Vorstands
„Oliver has helped me and Utrecht University with the conceptualisation of a blogging strategy. This
strategy has formed the basis for the universities efforts to develop authentic, sustainable and
transparent inbound marketing channels for international prospective master students. During intensive
collaboration sessions, Oliver has provided not only a primer but also a guideline for how social media
in higher education environment should look like.
During our work together, he didn't hesitate to share his insights and deeper understanding of social
media as a powerful communication and marketing channel. The transferring of knowledge is one of
his strongest points and has provided me and Utrecht University with significant value added. I
recommend Oliver and would always work with again.“ (Reiner Bruns)
Reiner Bruns
Assistent
Utrecht University School of
Economics
ABSTRACT
BELL POTTINGER
AG SOCIAL MEDIA e.V.
13. STOCK ONLINE
RELATIONS
XING AMBASSADOR
HAMBURG
RECOMMENDATIONS
PROJECTS
ERFAHRENHEIT
UBERMETRICS TECHN.

//Abstract, Positions, Projects & Recommendations
Director Social Media bei Bell Pottinger MMK (und Harvard)
„Als fachlicher Beirat ebenso wie als Dozent und Fachtutor ist Oliver Berger für die TLA TeleLearn-
Akademie und unser Projekt ADWH - Akademie Digitale Wirtschaft Hamburg mittlerweile zum festen
Bestandteil unseres ausgewählten Expertenteams geworden. Nicht nur im Bereich Social Media
sondern generell in Themen rund um die Digitale Wirtschaft versteht es Oliver Berger unsere Partner
und Teilnehmer zu überzeugen und seine wertvollen und vielfältigen Insights und Erfahrungen
gewinnbringend und mit ansteckender Freude zu vermitteln. Sein Gespür für Trends und Themen,
seine konzeptuelles Know How und seine kommunikativen Fähigkeiten sind für uns ein großer Gewinn.
Zweifellos: wir sind froh, jemanden wie ihn mit an Bord zu haben. "
Jürgen Sorg
Projektleiter TLA Tele Learn
Akademie gGmbH, ADWH
Akademie Digitale Wirtschaft
Gründer, Gesellschafter & Chief Operating Officer 13. Stock Online Relations
„Wir haben Oliver Berger auf unsere Social-Media-Konferenz als Experten eingeladen. Er hat sich hier
als absoluter Experte behaupten können und die Diskussion mit seinem Wissens- und
Erfahrungsschatz bereichert. So begeisterte er nicht nur die hochrangigen Referenten, z.B. vom SWR
und Professoren aus den entsprechenden Fachbereichen, sondern gerade auch das Auditorium. Das
Medienecho war auf jeden fall sehr groß. Nochmal Danke für die Teilnahme. "
Jan Grüb
Student (Media Management
Studies, Bachelor of Arts)
Macromedia Hochschule für
Medien und Kommunikation
Social Media Evangelist, Sprecher der AGSM & Mitglied des Vorstands
„Ich habe Oliver beim ADWH-Kurs Community Management kennen lernen dürfen. Er hat dieses
Blended Learning Seminar als Dozent mit seinem unschlagbaren Fachwissen im riesigen Feld Social
Media maximal bereichert. Für jede Frage hatte er eine schlaue Antwort parat. Oder er hat dort, wo es
passte, zu Diskussionen angeregt und den Teilnehmern so die Möglichkeit gegeben, zu eigenen
Erkenntnissen zu gelangen. Oliver ist damit nicht nur ein brillianter Kopf, der voller Wissen steckt,
sondern auch ein toller Lehrer, der seinen Schülern dieses Wissen optimal in die eigenen Köpfe
verpflanzt. Er spart nicht mit Kritik, die aber konstruktiv und immer berechtigt ist. Man kann sich
glücklich schätzen, von ihm profitieren zu dürfen. Oliver ist eine Bereicherung für jedes Social Media
Projekt und Team."
Kirsten Borgelt
Leiterin Vertriebssteuerung
und Dialogmarketing
EOS Information Services
GmbH - member of otto group
ABSTRACT
BELL POTTINGER
AG SOCIAL MEDIA e.V.
13. STOCK ONLINE
RELATIONS
XING AMBASSADOR
HAMBURG
RECOMMENDATIONS
PROJECTS
ERFAHRENHEIT
UBERMETRICS TECHN.