1. Our team* decided to use the
altMBA cohort as our target
What do we know about them?
Care for the future
Making a difference
Have their own tribes
* Ignacio Pallares, Louise Duncan, Oleg Makaed, Stephanie Mulcahey
2. Why garbage?
EPA estimates that 75% of solid waste
is recyclable, but only 30% of it is
We realized we have very different
attitudes and knowledge towards
recycling. As a result, we noted that
tackling waste is a priority in ﬁghting
global warming and something that
everyone can do on a daily basis.
We extended the discussion to altMBA
to learn more and to raise interest
before our campaign was launched.
3. And here is what we’ve got…
“I'll have to ask my wife…”
“4 people in our household
including two kids under 5...We
go through probably 4+ bags of
trash per week plus an
overﬂowing recycling bin. ”
“4 people in household plus 2
cats. Most goes to recycling. 1
small bag of trash per week.”
4. Campaign Design
Pre-Slack, we posed this question:
"How many bags of garbage do you
throw away each week?"
Posters over a 3-week period
week 1: awareness posters
week 2: action posters
week 3: impact posters
Post-Slack, we ask altMBAers to
comment on their own experiences and
share the Sort It! campaign with their