This document proposes a mobile application for navigation inside airports. The app would help passengers find routes to gates, shops, and services. It would allow airports to generate additional revenue through promotions to tenants. The app's unique features include high-accuracy indoor positioning and real-time tracking of passenger movements. It aims to reduce flight delays while improving the passenger experience and analytics capabilities for airports.

1. Moscow
/2014/
MOBILE
APPLICATION
FOR
NAVIGATION
INSIDE
AIRPORT

2. Place
geo
targeted
promo6ons
of
cafes
and
shops
in
applica6on
to
get
addi6onal
revenue
Decrease
the
number
of
flight
delays
caused
by
late
arrivals
of
passengers
Significantly
improve
client
service
and
increase
passenger
throughput
capacity
CONCEPT
Mobile
applica6on
for
naviga6on
inside
airport
helps
passengers
to
quickly
find
the
route
to
needed
registra6on
desk,
gate,
nearest
cafe
of
shop.
It
will
let
airport
to:

3. The
first
service
which
let
tenants
to
show
passengers
offers
right
near
entrance
to
café,
shop
or
airline
desk
Smart
naviga6on
inside
airport:
passenger
enters
its
flight
info
and
needs,
applica6on
automa6cally
creates
the
best
route
Unique
opportunity
to
analyze
movements
of
passengers
and
airport
staff
in
real
6me
mode
OUR
SERVICE
UNIQUENESS
One
of
the
first
mobile
service
which
let
you
track
your
posi6on
in
any
point
of
airport
with
accuracy
of
up
to
1
meter
using:
-­‐
Wi-­‐Fi
and/or
Bluetooth
signals
(no
expensive
infrastructure
needed)
-­‐
Internal
sensors
of
smartphone
(accelerometer,
gyroscope,
compass,
etc.)

4. GLOBAL
MARKET
Airport
iPhone
downloads
Android
downloads
Heathrow,
London
70
000
111
000
Frankfurt
Airport
37
000
118
000
Schiphol,
Amsterdam
130
000
220
000
Charles
de
Gaulle
and
Orly,
Paris
414
000
123
000
-­‐
The
number
of
airline
passengers
constantly
increases
and
is
going
to
double
in
next
20
years
according
to
the
forecast
of
Federal
Avia6on
Agency
-­‐
Development
programs
Airport
2030
of
most
large
interna6onal
airports
include
the
development
of
self
branded
mobile
naviga6on
solu6ons
but
currently
this
task
is
not
solve
properly
in
any
world’s
airport
-­‐
Many
airports
already
provide
passengers
with
mobile
applica6ons:
Our
solu6on
let
propose
mobile
naviga6on
in
your
airport
right
now!

5. ALTERNATIVE
SOLUTIONS
Currently
airports
solve
naviga6on
task
in
different
manners:
Schiphol,
Amsterdam:
smart
design
Dubai
Airport:
interac6ve
touch
screen
Drawbacks:
-­‐ Lack
of
interac6vity
-­‐ Limited
place
for
useful
informa6on
Drawbacks:
-­‐ Could
be
used
by
only
one
person
at
a
moment
-­‐ Large
installa6on
costs
to
ensure
the
full
coverage
of
airport
territory

6. Interac6ve
airport
map
with
flight
informa6on
Route
construc6on
and
real
6me
naviga6on
Personalized
geo
targeted
promo6ons
along
the
route
Feedback
and
customer
service
channel
Analy6cs
of
passenger
flows
and
their
behavior
NAVIGINE
SOLUTION
Mobile
app
for
navigaGon,
markeGng
and
analyGcs

7. SERVICE
BENEFITS
• PR
posi6oning
as
client
oriented
innova6ve
airport
• Reduc6on
of
flight
delays
• Addi6onal
revenue
from
tenants
and
airlines
• Tool
for
analysis
of
passengers
and
staff
movements
• Addi6onal
communica6on
channel
with
passengers
For
Airport
• Opportunity
to
place
high
targeted
geo
posi6oned
offers
• Addi6onal
sales
and
communica6on
channel
with
passengers
• Analy6cs
on
passenger
movements
and
promo6on
effec6veness
• Opportunity
for
airlines
to
offer
addi6onal
services
(order
food,
newspaper,
movies
or
rug
right
before
the
flight)
For
Tenants
and
Airlines
• Opportunity
for
quick
naviga6on
to
the
flight
gate
and
other
places
• Mobile
access
to
all
required
informa6on
in
one
App
• Entertainment
features
to
spend
the
6me
during
wai6ng
6me
• Opportunity
to
find
fellow
travellers
For
Passengers

8. OUR
SELECTED
PORTFOLIO
Mobile
service
for
naviga6on
on
Android
at
Moscow
Innova6on
Center
Digital
October
Mobile
service
for
naviga6on
on
Android/iOs
at
Lomonosov
Moscow
State
University
Integra6on
of
indoor
naviga6on
module
into
mobile
applica6on
for
the
leading
Russian
naviga6on
conference
NAVITECH-­‐2014

9. CONTACTS