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@OisinLunny @OpenMarket
Source:(Benedict(Evans
@wearesocialsg • 16
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
JAN
2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
• Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
• Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
838
URBANISATION: 73%
616
PENETRATION: 73%
393
PENETRATION: 47%
1,102
vs POPULATION: 132%
305
PENETRATION: 36%
DIGITAL IN EUROPE
Source:(We(Are(Social
@wearesocialsg • 26
SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
• Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device.
BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
JAN
2016
56% 39% 5% 0.1%
-9% +21% -21% -10%
Source:(We(Are(Social
@wearesocialsg • 21
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
INTERNET USE
JAN
2016
• Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
46%
88%
60%
29%
53%
83%
64%
54%
68%
44%
40%
27%
41%
REGIONAL INTERNET PENETRATION FIGURES
Source:(We(Are(Social
@wearesocialsg • 32
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
SOCIAL MEDIA USE
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
31%
59%
50%
11%
26%
48%
45%
48%
45%
40%
6%
11%
37%
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY, COMPARED TO POPULATION
Source:(We(Are(Social
@wearesocialsg • 48
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
GLOBAL
AVERAGE:
MOBILE CONNECTIONS
JAN
2016
• Sources: GSMA Intelligence; UN, US Census Bureau for population data.
99%
104%
121%
82%
123%
124%
139%
99%
108%
88%
109%
77%
124%
THE NUMBER OF MOBILE CONNECTIONSCOMPARED TO POPULATION
Yourdonorsarechanging
Source:(KPCB
OpenMarket is a mobile technology company that helps
enterprises improve communications
We believe in - the right message, at the right
time, through the right channel
There are 5 channels to communicate with
consumers on mobile
Read(more(/(watch(video:(Retail(Week
Read(more:(Retail(Week
Read(more:(Retail(Week
Read(more:(Retail(Week
Read(more:(Retail(Week
Read(more:(Retail(Week
Read(more:(Retail(Week
Read(more:(Retail(Week
Read(more:(LinkedIn
Read(more:(The(Guardian
Read(more:(The(Guardian
Read(more:(LinkedIn
Read(more:(Digital(MarkeEng(Magazine
Text: Oisin
To: 88600
 
Our mobile engagement technology helps
enterprises enhance customer experience
TEXT HERE
ABOUT US
16 Years Experience
400+ Enterprise
Customers
Award winning
customer service
and technology
Over 1 billion mobile
messages per month
2-way connectivity in
77 countries
A division of Amdocs
(NASDAQ : DOX)
Thank you!
@OisinLunny @OpenMarket

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TugLife2 - May 2016 - Oisin Lunny