• What do YOU want out of
• Write down your questions.
If I don’t answer during
presentation, then ask
• We will cover:
Plenty of time for Q&A
3. Your Plan
• How do you know
where you are
• Planning ahead
leaves time for
• Can’t see what
you don’t measure
4. Sample Plans
• Size doesn’t matter!
• Is it realistic?
• Be flexible.
B fl ibl
• Check monthly – are you on track?
• Update yearly – results and new plan
5. Key Elements
• Executive Summary (write it last)
• Any background info
• Strengths, Challenges
Strengths Challenges, Opportunities
• Audience (hint: it’s NOT the general public)
6. • Measurement – MUST DO
Goal: Clean Up Local Creek so Water Quality is X
b This Date
Strategy (one of them): Use 5 Volunteer
Coordinators to regularly monitor water quality
C di t t l l it t lit
Tactics Identify and train volunteers, Set up
schedule of monitoring, Create easy-to-use
7. Measuring Results
• Goal: Clean Up Local Creek so Water Quality
is X by This Date
• Measurement: Water quality reports
• Timing: Every month until This Date
• Cost: Staff time to recruit and train
volunteers, some hard cost for consultant to
create web-based reporting system
8. Measuring Results
• Goal: 25% increase in valid (non-bouncing)
email list; average of 25% open rate for
• Measurement: Increase in list; open rates
• Ti i
Timing: G stats at end of each month
Get d f h h
• Cost: Staff time
• Make it personal with compelling stories
• Make it easy: what do you want me to do
– READ, DO, GIVE, TELL, ATTEND
• It’s not about your organization
(hint: it’s like a date)
• Doing it right
• Could use some help
• Best practices – find on resources (last slide)
15. Social Media
• Don’t give in to peer pressure
• What is right for YOUR organization – social
media i another avenue, not th only one
di is th t the l
• Get the help you need
• Sample social media plan –additions
• B di
18. Social Media – one tactic with results
•Update the current OEC Facebook page to reflect new branding.
•Create a Causes page on Facebook.
•Build our network through direct contact on Facebook, asking current ‘fans’ of our group
to invite others to join, and through e-newsletters and other materials.
•Populate the pages with photos, videos, and text as available.
•Engage OEC board and staff member to attract new fans.
•Send messages/updates at least every 10 days or as appropriate for Been updating
wall/status about 3 times a week; sending direct messages to fans about once a
week.events, action alerts, hot issues, etc.
•Put link on homepage of our website.
•Research doing a targeted Facebook at for a Real Ohio Tour or Green Gala
Goal: Grow fans from current 30 to 200 (excluding staff/board) by end of the 2009.
Measurement: Number of fans
Achievements: 390 fans by end of 2009; averaging 15 fan interactions a month – good relative to
39 y 9; g g 5 g
how much time is spent posting/interacting on site; held a lunchtime training for staff about how
to use Facebook.
A free coupon for Facebook Ad space was used prior to the Green Gala and generated an
additional 99 referrals to our website. On average, we had 40 referrals a month from our
Facebook page to our website.
19. Learn More
• Webinars, etc. are great, but don’t overdo it
• 3 things
http://waterwordsthatwork com Eric Eckl
www.nonprofitmarketingguide.com & blog All-Access Pass
www1.networkforgood.org/for-nonprofits & Katya’s blog
www.nten.org – non profit technology – not too geeky
20. Thank YOU!
Ohio Environmental Council
h l l
1207 Grandview Avenue, Suite 201
Columbus, OH 43212