Presenting the OGOING Business Plan
"Thank you for creating such a wonderful network. Every small business owner should be on oGoing" - Stephanie Ardrey, iVentLABS
Join oGoing.com and Get Found By Your Customers Now: http://www.oGoing.com/joinoGoing
Small businesses are vital to America’s economic future; 28 million small business owners, service providers, entrepreneurs, startups and SMB create two-thirds of all new jobs and spend over $5 trillion annually. Most small businesses have no web presence, much less social media visibility.
oGoing's mission is to help promote local businesses throughout USA. oGoing provides entrepreneurs, owners and professionals powerful social media network, platform and services that promote the business, boost online visibility, increase website traffic, improve SEO ranking, generate warm leads and attract new customers.
Why We Started This Company oGoing.com
OGOING was started to provide 28 million small businesses in U.S. the best online marketing, local SEO and lead generation network and platform to attract new customers. Our innovative networking and marketing platform promotes the business, boosts online visibility, increases website traffic, improves SEO ranking, generates warm leads and attracts new customers. OGOING is led by Sanjay Dalal, who has been involved in 7 startups; one was acquired by Cisco for $3.2 billion; another by InfoSpace.
What Sets Us Apart
OGOING is made for small business from the ground-up. We are highly passionate about promoting the local small business. We have created the most innovative and easiest-to-use social media marketing and networking platform wherein any small business can create their profile, connect and start marketing within five minutes. OGOING integrates with Facebook, LinkedIn, Twitter (and Google+), and has leading mobile apps on both the Apple App Store and Android Google Play. Over 10,000 businesses have joined oGoing.com
Our Keys To Success
OGOING is passionate about creating the easiest-to-use marketing and networking platform for small business. It is our relentless focus on our core customer and providing them the best online experience that makes us successful. OGOING is constantly innovating so that our platform becomes stickier and more engaging, and our network scalable and secured. OGOING believes there are three keys to long-term success: 1. Grow the network. 2. Engage the network. 3. Monetize the network. We do this 24/7
oGoing.com is the most innovative platform and network for local small business. oGoing.com does four things really well for the small business:
1. The Place to Promote your Business.
2. Get Found Online by your Customers.
3. Connect and Share with 10,000+ member Businesses.
4. Network and Engage on mobile 24/7.
oGoing integrates with Facebook, LinkedIn, Twitter (and Google+). A business can multiply their exposure and get even more visibility in front of all their customers.
OGOING Business Plan - The Next Social Network for Small Business. Online Business Networking, Lead Generation, SEO Boost and Marketing
1. "Thank you for creating such a wonderful network.
Every small business owner should be on oGoing" –
Stephanie Ardrey, iVentLABS
2. The Problem
Small Business Service
Providers & Professionals
Need Warm Leads
Repeatedly To Grow
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3. The Solution - OGOING
New Warm Leads generated each month
Local Focus, Regional & National Reach!
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4. oGoing Growth in So Cal
Over 10,000 members locally in LA and OC
Market potential: 1,350,000 sole proprietors, micro-businesses
and small businesses
oGoing has built strong presence in Orange County and Los
Angeles through oGoing.com, Facebook, LinkedIn, Twitter,
Google+, Meetup and local networking events partners
Our goal: Become The Online Business Networking and
Marketing platform for over 500,000 local small businesses
in LA and OC
Scale the Model to San Diego County
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5. PromoKing Promotional Agency
Business – Promotional Products Service Provider:
Corporate Promotional Products and Executive Gifts
Problem:
New Customer Acquisition was dropping
Solution:
oGoing Featured Business, SEO and Social Media Boost
through oGoing.com, LinkedIn, Facebook, Twitter and
Google+, Email Blast Boost
Result:
Acquired 3 New Customers (within three months)
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9. The Market Opportunity
USA market
28 million small businesses
125 million small businesses worldwide
21.7 million non-employers i.e. sole
proprietors with total receipts of $991 billion
5.8 million employing firms (up to 99
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employees) with total receipts of $7.7 trillion
3.6% market penetration: 1 million small
businesses, at $99 per month = $1.18 billion
source: U.S. Census Bureau
http://www.census.gov/econ/smallbus.html
10. e.g. Chambers Market
USA: Chambers of Commerce
3 million businesses are members
of local chambers of commerce
Total market size $1.5 billion+
($500 per member per year)
CHAMBER MODEL IS BROKEN!
source: U.S. Chamber of Commerce
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11. Owners Dislike Chambers
Business Owners frustrated
Few opportunities to Promote
Very few new Leads
Everyone’s trying to Sell to each other
Chamber Membership renewal declining
High upfront membership cost of $500
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12. oGoing vs Chamber
oGoing Local Chamber
Target Market Small Business Small Business
Lead Generation Yes No
SEO Ranking Yes No
Website Traffic Yes No
Contacts w.
Emails
Yes No
USA MARKET 28 Million 3 Million
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13. 13
How We Generate LEADS
1. Service Provider Profile on oGoing.com
2. Spotlight business on oGoing.com
3. Connect Profile on Google, Bing, Yahoo
4. Connect Profile on Facebook,
LinkedIn, Twitter, Google+, Instagram
5. oGoing.com Blog, Social, Group posts
6. Engage with oGoing.com members
7. Highlight business on oGoing e-blasts
8. Facilitate warm introductions
14. oGoing is Growing Members
oGoing.com – 10,000+ SMB members
Linkedin – 14,000+ members
Facebook – 20,000+ connections
Twitter – 35,000+ followers
Google+ – 1,000+ contacts
Email – 10,000+ subscribers
Total reach – 90,000+ SMB members
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15. oGoing Biz Milestones
Live Social, Local & Mobile Marketing Platform
Integration with Facebook, LinkedIn, Twitter
Launched Amazing iPhone App on iOS 7
Launched new Awesome Android App
Scaled Network and Database Performance
Began Workshops, Webinars, Dinner events
Monetized oGoing Digital Marketing Services
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16. How We Make Money?
Subscription
oGoing Membership - $99 / year
Subscription
oGoing Pro - $39 / month
Advertising
Featured Listings - $25 to $99 / month
Services
Managed Services –Max $99, Jumpstart
$149, Startup $299, Expert $449,
OGOING 360 $360 / month
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20. oGoing Management Team
CEO & founder – Sanjay Dalal
Business Dev - Trenton Samuel, Ray Haukedahl
Finance and Accounting – Mamta Dalal, Hall & Company
Legal – Joe Hayashi, Fortis General
oGoing Advisory Board
Arnice Lamb - Walt Disney
Mark Hartsell – CEO Advisor
Bill Waldo - TriTech SBDC
Tarang Shah – Venture Professional
Bharat Dalal – Strategic Management
Todd Herschberg – Internet, SEO Guru
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21. oGoing founder & CEO
Sanjay Dalal, serial entrepreneur, 7th startup
Both Successes and Failures – School of Hard Knocks!
Founder of WebEx Training Center & Sales Center SAAS Applications
Grew Product Line Revenue to over $20 million
Products Used by over 50 million professionals
WebEx acquired by Cisco for $3.2 billion in 2007
Founder of Visual Rendezvous, cross-platform whiteboard software
eComLive acquired by Infospace for $25 million in 1999
Past President-Elect and Board Member of ABAOC - >
Connected, Helped and Worked with over 3,000 small business owners in
Orange County. Founder India USA Business Network with 3,500 members
Rotary Club of Newport – Irvine Board Member – Inspiring the Youth
Married to a Financial Accountant with two growing kids
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22. oGoing founder and team
oGoing Founder has invested over $450K of seed
money
Maxed out Credit Cards and took Loans ($100K+)
Has Taken No Salary for the past Five plus years
Total Man Hours for developing oGoing.com =>
Over 60,000 hours of engineering, development,
marketing and management time
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24. Why Invest in oGoing?
10x Return on Capital within three to
five years
Become Part of the Next Major Social
Network for Business
Get Invested on the Ground Floor at
attractive valuation
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25. The Deal for VCs – Round 2
Seeking $15 Million to $20 Million
Post-money Valuation: TBD
Closing December 31, 2014
Comparable Social Networking
valuations:
Facebook: 193 billion Twitter: 27
billion LinkedIn: 27 billion WhatsApp:
19 billion Yelp: 6 billion
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26. Use of Funds
Expand Product & Innovation
footprint
Accelerate New Customer
Acquisition – 500 Paying
Subscribers within 12 months
Establish Management Team
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27. Business Milestones
Become The Services Marketing Platform in So Cal
Technology Roadmap
oGoing iPad App. oGoing Insights. oGoing Profiles.
oGoing + Local Services and City Pages
oGoing + Facebook Pages, Video integration
oGoing + LinkedIn, SlideShare, Pages integration
oGoing + Vimeo and Twitter Vine integration
oGoing + Google+ Hangouts integration
Hiring Plans – 2014
Sales & Business Development Managers, Consultants,
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Program + Service Management, Content Writers and Graphics
Designer, Product Manager