SOCIALTRENDS2014 Data, Ice Buckets and A Look At the Future
N A FEW DAYS IT WILL BE 2015. If Back to the Future II is
to be believed, the Cubs are going to win the world series
and we’re all gonna rock self lacing Nike Air Mags and shred
around on bitchin’ hoverboards. Regretfully, I don’t think
we’re tracking to achieve those goals, but that doesn’t mean
the future is bleak. In fact, for the social media industry, it’s
as bright as the after burner on a nuclear powered Delorean.
In 2014 we saw everything from people dumping buckets of
ice on themselves to get out of giving to charity to your mother
learning how to use a hashtag. For brands, there may not
have been earth shattering social content making it onto the
Colbert Report, but the slow burn of social dissolving traditional
advertising and media definitely increased by a few degrees.
Here are a few of the things we recognized
and we see having some impact on 2015: