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Insights from “EROTICA BEFORE INTERNET:
HOW MUSCLES CHANGED THE WORLD”
T
om of Finland is known
for his saucy portraits,
but he also worked in
advertising for seventeen
years. He held the role of Senior
Art Director at McCann, and even
won the Key To Women’s Hearts
Prize. Petteri Lillberg, CEO of
McCann Helsinki, outlines five
lessons that modern creatives
can learn from Tom’s scandalous
but undeniably influential career.

Insights from “EROTICA BEFORE INTERNET:
HOW MUSCLES CHANGED THE WORLD”
T
om of Finland is known
for his saucy portraits,
but he also worked in
advertising for seventeen
years. He held the role of Senior
Art Director at McCann, and even
won the Key To Women’s Hearts
Prize. Petteri Lillberg, CEO of
McCann Helsinki, outlines five
lessons that modern creatives
can learn from Tom’s scandalous
but undeniably influential career.

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