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How Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLions

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How Does an Ad Man Inspire a Revolution?

How Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLions

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How does an
ad man inspire a
B y P h i l i p E l l i s f o r
O g i lv y & M at h e r
Insights from “EROTICA BEFORE INTERNET:
HOW MUSCLES CHANGED THE WORLD”
Insights from “EROTICA BEFORE INTERNET:
HOW MUSCLES CHANGED THE WORLD”
T
om of Finland is known
for his saucy portraits,
but he also worked in
advertising for seventeen
years. He held the role of Senior
Art Director at McCann, and even
won the Key To Women’s Hearts
Prize. Petteri Lillberg, CEO of
McCann Helsinki, outlines five
lessons that modern creatives
can learn from Tom’s scandalous
but undeniably influential career.
Insights from “EROTICA BEFORE INTERNET:
HOW MUSCLES CHANGED THE WORLD”
Pessimists
don’t
win.
1
“All creative people have
pain,” says Lillberg. But there is
no motivator quite as strong as
unhappiness; this is what drives
artists, musicians and writers to
expel their demons in their work.
Insights from “EROTICA BEFORE INTERNET:
HOW MUSCLES CHANGED THE WORLD”
Why, in meetings, are the major
decisions almost always made
by the most pessimistic, cynical
person at the table? According
to Lillberg, honesty and integrity
are what will get you to the top.
Painis
good.
2
Insights from “EROTICA BEFORE INTERNET:
HOW MUSCLES CHANGED THE WORLD”
Tom Of Finland inspired gay men to
embrace their sexuality. But when the AIDS
crisis hit in the 1980s, Tom also encouraged
men to take responsibility, through racy
artwork which promoted safe sex.
Theheartmightwin
thebrainover,buta
littlebitofreason
goes a
long way.
3
Insights from “EROTICA BEFORE INTERNET:
HOW MUSCLES CHANGED THE WORLD”
Counter-culture is all about
right now, with one eye on the
future. Brands need to respect
and understand this. “You
can’t take the cookie cutter
approach with subcultures and
civil rights movements,” says
Durk Dehner, President of the
Tom Of Finland Foundation.
Cultureisbasedon
the past.
4
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How Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLions

  • 1. How does an ad man inspire a B y P h i l i p E l l i s f o r O g i lv y & M at h e r Insights from “EROTICA BEFORE INTERNET: HOW MUSCLES CHANGED THE WORLD”
  • 2. Insights from “EROTICA BEFORE INTERNET: HOW MUSCLES CHANGED THE WORLD” T om of Finland is known for his saucy portraits, but he also worked in advertising for seventeen years. He held the role of Senior Art Director at McCann, and even won the Key To Women’s Hearts Prize. Petteri Lillberg, CEO of McCann Helsinki, outlines five lessons that modern creatives can learn from Tom’s scandalous but undeniably influential career.
  • 3. Insights from “EROTICA BEFORE INTERNET: HOW MUSCLES CHANGED THE WORLD” Pessimists don’t win. 1 “All creative people have pain,” says Lillberg. But there is no motivator quite as strong as unhappiness; this is what drives artists, musicians and writers to expel their demons in their work.
  • 4. Insights from “EROTICA BEFORE INTERNET: HOW MUSCLES CHANGED THE WORLD” Why, in meetings, are the major decisions almost always made by the most pessimistic, cynical person at the table? According to Lillberg, honesty and integrity are what will get you to the top. Painis good. 2
  • 5. Insights from “EROTICA BEFORE INTERNET: HOW MUSCLES CHANGED THE WORLD” Tom Of Finland inspired gay men to embrace their sexuality. But when the AIDS crisis hit in the 1980s, Tom also encouraged men to take responsibility, through racy artwork which promoted safe sex. Theheartmightwin thebrainover,buta littlebitofreason goes a long way. 3
  • 6. Insights from “EROTICA BEFORE INTERNET: HOW MUSCLES CHANGED THE WORLD” Counter-culture is all about right now, with one eye on the future. Brands need to respect and understand this. “You can’t take the cookie cutter approach with subcultures and civil rights movements,” says Durk Dehner, President of the Tom Of Finland Foundation. Cultureisbasedon the past. 4
  • 7. Insights from “EROTICA BEFORE INTERNET: HOW MUSCLES CHANGED THE WORLD” 5 Tom Of Finland’s artwork is full of burly, powerful, masculine characters—a refreshing change from the depiction of gay men as sissies in the Fifties and Sixties. This helped shape the self-image of young gay men in America, resulting in the softening of stereotypes and increasing tolerance towards homosexuality in society. Changehowpeople seethemselves, and the rest will follow.