A discussion on the impact of mental health issues among healthcare providers, and how brands and businesses can help find solutions.

1. BURNOUT:
THEDANGEROUSMENTALHEALTH
BURDENONTODAY’SPHYSICIANS
APRIL 28, 2022

2. OGILVY
2
KIM JOHNSON
Global CEO
Ogilvy Health
RITU THAMMAN, MD, FASE,
FACC
University of Pittsburgh School
of Medicine
MELISSA MILLER, MS, MBA,
LMHC
Director of Clinical Care
Calm
CHRISTOPHER WORSHAM, MD
Massachusetts General Hospital
Harvard Medical School
WELCOME
DAYOÁN DAUMONT
CX Strategy Innovation
Partner
EMEA
OGILVY

3. OGILVY
3
OGILVY

4. OGILVY
The issue facing
physicians
Necessary support
AREAS
WE’LL
COVER
TODAY
Barriers to seeking help

5. OGILVY
5
Dr. Ritu Thamman,
The Pittsburgh Post-Gazette
“WE ARE SCREAMING FOR
HELP BEYOND OUR
WALLS.”
OGILVY

6. OGILVY
Dr. Ritu Thamman The
Pittsburgh Post-Gazette
WE ARE
SCREAMING
FOR HELP
BEYOND OUR
WALLS
• HCPs have faced increasing
challenges during the pandemic,
which adds to the feeling of burnout.
COVID-19 has caused a shortage in
HCPs and an increase in number in
patients, exacerbating the mental
health issues these physicians face.
64% of U.S. HCPs have reported
burnout during the pandemic.
• HCPs are also twice as likely to
attempt suicide than the general
population, with 20% of workers
knowing physicians who considered,
attempted, or died by suicide during
COVID-19. With the stress and mental
health issues these physicians face,
one might think they would seek help,
but they usually don’t.

7. OGILVY
BY THE
NUMBERS More than
2×
Physician suicide rate
vs. general
population1
51% vs.
64%
Physicians across
60 countries vs. the U.S.
who reported burnout
during COVID-192,4
28%
Of residents
experience MDD
during training vs.
7%–8% general
population3
14%
Of U.S. physicians with
mental health symptoms
sought help5
20%
Know a physician who
considered, attempted
or died by suicide
during COVID-195
124,000
Projected physician
shortage within 12
years6
1 American Psychiatric Association (APA) 2018. Abstract 1-227. Presented May 5, 2018.
2 Morgantini LA, Naha U, Wang H, et al. Factors contributing to healthcare professional burnout during the
COVID-19 pandemic: a rapid turnaround global survey. PLoS One 15, 9. (September 2020): e0238217.
doi:10.1371/journal.pone.0238217.
3 American Foundation for Suicide Prevention, “Facts about Mental Health and Suicide Among Physicians.”
4 Medscape US and international physicians’ COVID-19 experience report: Risk, burnout, loneliness.
September 2020.
5 The Physicians Foundation, 2021 Survey of America’s Physicians: COVID-19 Impact Edition.
6 Association of American Medical Colleges report, “The Complexities of Physician Supply and Demand:

8. OGILVY
8
Female physician,
participant in survey
published in General
Hospital Psychiatry
“I WOULD NEVER
WANT TO HAVE A
MENTAL HEALTH
DIAGNOSIS ON MY
RECORD.”
OGILVY

9. OGILVY
Female Physician, participant in survey published in
General Hospital Psychiatry
I WOULD NEVER WANT TO HAVE
A MENTAL HEALTH DIAGNOSIS
ON MY RECORD
• HCPs fear the stigma associated with
mental health issues and feel there is no
safe space in their work environment to talk
about it. They fear being reported to medical
licensing boards due to the label of “mental
illness” being put on their permanent record.
This record follows them throughout their
career and can make it difficult and create
barriers within their fields.
• When HCPs do look for help, they can be
mandated to seek treatment in the health
setting of their peers, the exact people
they’d prefer not have knowledge of their
mental health issues. It’s also very difficult
for them to seek help elsewhere as it’s very
expensive compared to receiving help from
within their own health system.

10. OGILVY
BARRIERS TO CARE
Fear of stigma –
no safe space
Belief they
can manage
independently
Fear of losing
patients
No time
Embarrassment
or shame
Fear of
reporting to
medical
licensing boards

11. OGILVY
11
Dr. Kristen M.
Plastic surgeon, Dallas
area
“THERE IS A
PERVASIVE
THOUGHT BEING
HUMAN IS A
WEAKNESS.
PHYSICIANS NEED
TO BE TAUGHT SELF-
OGILVY

12. OGILVY
SUPPORT WE HAVE
SUPPORT WE NEED
Evidence-based training to address
burnout and feelings of suicide
Educational campaign to address
stigma
Better protections in licensing boards
Peer-supportive communities

13. OGILVY
Dr. Kristen M., Plastic
surgeon, Dallas area
THERE IS A
PERSISTENT
THOUGHT
BEING HUMAN
IS A WEAKNESS.
PHYSICIANS
NEED TO BE
TAUGHT
SELF-CARE
• The support that’s currently
available is not enough. We need to
address the causes and factors of
burnout and provide the assistance
needed to combat it. Helping modify
daily stressors can go a long way
for many HCPs. Simple efforts like:
o Sponsored programs geared
toward HCPs addressing work-
life balance
o Working with hospital
administrators to bring
resources (apps, guest
speakers, meditation rooms) to
HCPs in the workplace
o Positive, encouraging
messaging embedded in EHR
systems

14. OGILVY
14
Mental Health Burden
Is Real
The implications
among today’s
physicians are
staggering physically
and emotionally.
Physicians Are
People, Too
They require care just
like the rest of us, and
they shouldn’t be
penalized for seeking it.
Today’s Burden
Impacts Tomorrow’s
Medical Workforce
Better access to care
and support services
can have a
downstream effect in
helping prevent against
future medical provider
shortages.
OGILVY

15. OGILVY
15
OGILVY