Angelo Campano
April 2016

ADVANCEMENTS IN THIS
RAPIDLY EVOLVING MARKET
IN EHRs AND eRx
EHRs to implement population health programs and clinical
decision support tools to improve patient outcomes
Payer and physician engagement with ePrescribing is directly
tied to accuracy of formulary information
Tactics are utilized for successful HCP onboarding with
mandated ePrescribing

WHAT IS FUELING THE
ADOPTION OF EHRs AND
ELECTRONIC PRESCRIBING?
The American Recovery and Reinvestment Act of 2009
authorizes the Centers for Medicare & Medicaid
Services (CMS) to provide incentive payments to
eligible professionals (EPs) and hospitals who
adopt, implement, upgrade, or demonstrate
meaningful use of certified electronic health record
(EHR) technology.
MeaningfulUse

EHRs Are Becoming the Digital
Platform Where Doctors Live
Source: CDC/NCHS, National Ambulatory Medical Care Survey and National Ambulatory Medical Care Survey, Electronic Health Records Survey.
80%
Office-based physicians were
using an EHR platform in 2014
85%
Office-based physicians were
using an EHR platform today

Source: The National Progress Report on ePrescribing & Safe-Rx Rankings, Surescripts, 2014.
In 2016, an estimated
prescriptions will be
electronically sent per year.
2 billion
ePrescribing Projected Growth
New Prescriptions
Prescription Renewal Responses
2010 2011 2016
269 million
57 million
2 billion
75%
2 billion
1 billion
500 million
750 million
400 million
300 million
200 million
100 million
57 million
269 million
474 million
96 million
ePrescribing Is Growing
1.7 million

The Influence at the
Point of Prescription Increases
Use of EHRs during consultations Influence of pharma/EHR resources
on prescribing decisions*
*Among those using pharma company resources through EHR.
Source: Manhattan Research, Taking the Pulse® U.S. 2014.
84% 33%
Percent of patients with whom US physicians
use an EHR during consultations
US physicians who report that EHR resources
are very or somewhat influential
25% of EHR users have pharma-provided content on an EHR

Source: HealthIT.gov, March, 2015.
Physicians Also Report
Satisfaction With EHRs
85% of physicians
Who have adoptedan EHR system reported
SATISFACTION with their system
47%
somewhat satisfied
38%
very satisfied
REPORTED that EHR use:
78%
ENHANCED
OVERALL
PATIENT
CARE
Health
Approximately8in10
physicians

What Do Physicians Want From
Pharma in Their EHR?
Source: 2012 Report: Promotional Access and Preferences of Physicians. CMI/Compass, August 2012.
Source: What Physicians Want and Need from Pharma 2013, CMI/Compass, September 2013.
Pharma-Provided Resources Rated “Very Helpful”
Please rate the following items in terms of their usefulness to you to receive from pharma
View following as
important Cardiology
Endocrinology/
Diabetology
General and
Family Practice
Internal
Medicine Neurology Oncology Pediatrics Psychiatry Urology
Drug samples 86% 78% 87% 86% 84% 73% 87% 76% 91%
Patient education 70% 82% 82% 81% 77% 87% 88% 80% 88%
Medical journal
article reprints
79% 75% 77% 77% 70% 75% 72% 79% 70%
Vouchers or
coupons
82% 82% 85% 80% 73% 74% 82% 75% 83%
Patient financial
assistance
program
information
81% 86% 80% 82% 79% 87% 82% 76% 75%

EHR-Based ERx Will Soon Be
the Norm
10
2017
marks an ERx mandate across all
large-scale physician practices and
health systems
2018
marks an ERx usage mandate across
all large- and small-scale hospital and
physician practices