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DESIGN INDABA CONFERENCE, FEBRUARY 27, 2014
CAPE TOWN INTERNATIONAL CONVENTION CENTER

WHAT WE HEARD
ON DAY 1
@OgilvySA

Gr ea t Min
worl

ds cre

ds

at ivit y

join t
TH e has ht

he conver

sa tion

ogilvy @

#designindaba

ag

pioneers

cutting

ed

ge
Look up, get off your phone
and get out there. Look
at stuff and listen! We are
suffering from a deficit of
primary evidence. Everything
we experience is online. We
need to get out more.
CHRIS GOTZ
Chief Creative Officer
of Ogilvy & Mather South Africa

Grea t Min ds
worl

ds cre ativity

join t he conver

THe hasht ag

Illustrations by Blink Stefanus

sa tion

ogilvy @

#designindaba
pioneers

cutting ed

ge
P bo i so
a l Pc s
a
What if solutions to
the world’s problems
came from Africa?
If it works in Africa, it
will work anywhere.
JULIANA ROTICH
Co-founder and Executive
Director of Ushahidi

Grea t Min ds
worl

ds cre ativity

join t he conver

THe hasht ag

Illustrations by Blink Stefanus

sa tion

ogilvy @

#designindaba
pioneers

cutting ed

ge
Most use technology to
define function. We use
function to drive technology.

JULIANA ROTICH
Co-founder and Executive
Director of Ushahidi

Grea t Min ds
worl

ds cre ativity

join t he conver

THe hasht ag

Illustrations by Blink Stefanus

sa tion

ogilvy @

#designindaba
pioneers

cutting ed

ge
The typical digital
design process
normally produces
terrible work.

JAKE BARTON
Principal and Founder
of Local Projects

Grea t Min ds
worl

ds cre ativity

join t he conver

THe hasht ag

Illustrations by Blink Stefanus

sa tion

ogilvy @

#designindaba
pioneers

cutting ed

ge
A good prototype
needs a touch of
magic, innovation and
experiential learning
or emotion.

JAKE BARTON
Principal and Founder
of Local Projects

Grea t Min ds
worl

ds cre ativity

join t he conver

THe hasht ag

Illustrations by Blink Stefanus

sa tion

ogilvy @

#designindaba
pioneers

cutting ed

ge
Branding is increasingly not
about what you represent but
what you actually do or make.

IJE NWOKORIE
Managing Director
of Wolff Olins

Grea t Min ds
worl

ds cre ativity

join t he conver

THe hasht ag

Illustrations by Blink Stefanus

sa tion

ogilvy @

#designindaba
pioneers

cutting ed

ge
In Africa, we don’t have
a choice; we have to get
creative to survive.

IJE NWOKORIE
Managing Director
of Wolff Olins

Grea t Min ds
worl

ds cre ativity

join t he conver

THe hasht ag

sa tion

ogilvy @

#designindaba
pioneers

cutting ed

ge
Great design addresses
a human need in a low
friction way.

TOM HULME
Design Director at IDEO, Founder
and Managing Director of
OpenIDEO and OIEngine

Grea t Min ds
worl

ds cre ativity

join t he conver

THe hasht ag

sa tion

ogilvy @

#designindaba
pioneers

cutting ed

ge

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Design Indaba 2014 Day 1 Quotes from @OgilvySA #designindaba #quotes

  • 1. DESIGN INDABA CONFERENCE, FEBRUARY 27, 2014 CAPE TOWN INTERNATIONAL CONVENTION CENTER WHAT WE HEARD ON DAY 1 @OgilvySA Gr ea t Min worl ds cre ds at ivit y join t TH e has ht he conver sa tion ogilvy @ #designindaba ag pioneers cutting ed ge
  • 2. Look up, get off your phone and get out there. Look at stuff and listen! We are suffering from a deficit of primary evidence. Everything we experience is online. We need to get out more. CHRIS GOTZ Chief Creative Officer of Ogilvy & Mather South Africa Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
  • 3. P bo i so a l Pc s a
  • 4. What if solutions to the world’s problems came from Africa? If it works in Africa, it will work anywhere. JULIANA ROTICH Co-founder and Executive Director of Ushahidi Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
  • 5. Most use technology to define function. We use function to drive technology. JULIANA ROTICH Co-founder and Executive Director of Ushahidi Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
  • 6. The typical digital design process normally produces terrible work. JAKE BARTON Principal and Founder of Local Projects Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
  • 7. A good prototype needs a touch of magic, innovation and experiential learning or emotion. JAKE BARTON Principal and Founder of Local Projects Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
  • 8. Branding is increasingly not about what you represent but what you actually do or make. IJE NWOKORIE Managing Director of Wolff Olins Grea t Min ds worl ds cre ativity join t he conver THe hasht ag Illustrations by Blink Stefanus sa tion ogilvy @ #designindaba pioneers cutting ed ge
  • 9. In Africa, we don’t have a choice; we have to get creative to survive. IJE NWOKORIE Managing Director of Wolff Olins Grea t Min ds worl ds cre ativity join t he conver THe hasht ag sa tion ogilvy @ #designindaba pioneers cutting ed ge
  • 10. Great design addresses a human need in a low friction way. TOM HULME Design Director at IDEO, Founder and Managing Director of OpenIDEO and OIEngine Grea t Min ds worl ds cre ativity join t he conver THe hasht ag sa tion ogilvy @ #designindaba pioneers cutting ed ge