Day 1 of Design Indaba 2014 is finished. We heard from Chris Gotz (O&M SA), Juliana Rotich (Ushahidi), Jake Barton (Local Projects), Ije Nwokorie (Wolff Olins) and Tom Hulme (IDEO). Read more about the day on http://bit.ly/OgilvyDIDay1
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Design Indaba 2014 Day 1 Quotes from @OgilvySA #designindaba #quotes
1. DESIGN INDABA CONFERENCE, FEBRUARY 27, 2014
CAPE TOWN INTERNATIONAL CONVENTION CENTER
WHAT WE HEARD
ON DAY 1
@OgilvySA
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2. Look up, get off your phone
and get out there. Look
at stuff and listen! We are
suffering from a deficit of
primary evidence. Everything
we experience is online. We
need to get out more.
CHRIS GOTZ
Chief Creative Officer
of Ogilvy & Mather South Africa
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4. What if solutions to
the world’s problems
came from Africa?
If it works in Africa, it
will work anywhere.
JULIANA ROTICH
Co-founder and Executive
Director of Ushahidi
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5. Most use technology to
define function. We use
function to drive technology.
JULIANA ROTICH
Co-founder and Executive
Director of Ushahidi
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6. The typical digital
design process
normally produces
terrible work.
JAKE BARTON
Principal and Founder
of Local Projects
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7. A good prototype
needs a touch of
magic, innovation and
experiential learning
or emotion.
JAKE BARTON
Principal and Founder
of Local Projects
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8. Branding is increasingly not
about what you represent but
what you actually do or make.
IJE NWOKORIE
Managing Director
of Wolff Olins
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9. In Africa, we don’t have
a choice; we have to get
creative to survive.
IJE NWOKORIE
Managing Director
of Wolff Olins
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10. Great design addresses
a human need in a low
friction way.
TOM HULME
Design Director at IDEO, Founder
and Managing Director of
OpenIDEO and OIEngine
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