Every week, Ogilvy Australia share What Matters This Week, a breakdown of all the important moments in culture - locally and globally. This week it's elections, royal babies, YouTube Drama, and the next in a neverending series of updates to Facebook.

1. What matters this week?

2. Get your
democracy
sausages ready
The Federal Election is this Saturday, and with
almost 17m people enrolled to vote, it’s shaping
up to be a big one.
The parties recognise this, and are doing their
best to appeal to Australians with their
promises. Labour pledged $20m to the arts
and music industry, the Liberals announced a
new first-home owners scheme, and Clive
Palmer continues to spend with the reckless
abandon of a man trying to make people forget
about the time he fell asleep in parliament.

3. What’s in a name?
The Federal Election is this Saturday, and with
almost 17m people enrolled to vote, it’s shaping
up to be a big one.
The parties recognise this, and are doing their
best to appeal to Australians with their
promises. Labour pledged $20m to the arts
and music industry, the Liberals announced a
new first-home owners scheme, and Clive
Palmer continues to spend with the reckless
abandon of a man trying to make people forget
about the time he fell asleep in parliament.

4. “Bye, Sister”
Tati Westbrook & James Charles are feuding.
Hands up if you had never heard of these two
before this (✋ )
The details of the falling out can be found with
a simple Google search - of which there were
over 200,000 on Saturday 11 May. That’s as
many as there were for “Mother’s Day”.
We as advertisers are supposed to know what
people care about, but chances are you don’t
know a whole lot about either of these people.
So look outside of your usual places. Check
Google trends and read about something you
normally wouldn’t. Follow a random subreddit.
Dig into a strange subculture.

5. Another
Facebook video
update
To improve the quality of videos on the
platform, Facebook will be changing the way
videos are ranked.
They’ll add more weight to videos that keep
people watching for longer and videos that
draw people in week after week, while also
limiting distribution of repurposed content.
These updates appear to largely be targeted at
publishers and creators, not advertisers - the
latest effort hby Facebook to compete not
only with YouTube, but long-form video
streaming platforms like Netflix.

6. See ya next week