2. Who are we?
Friendly, Hardworking,
Mobile Media Experts work here
Founded at the beginning of 2010, based in
Madrid and with over 40 employees.
TAPTAP is a company dedicated to offering
services and technology in the mobile
advertising industry with a clear wager on
innovation and strong investment in R&D.
TAPTAP is currently in the process of going
international with the opening of offices in
LATAM and the USA in 2013.
7. …specially in mature markets where mobile+GPS
brings location
Source:Business Intelligence
1.2 Billion Smartphones
Worldwide
770M
GPS-enabled
8. What s near is more relevant:
Mobile local ads work better
48%
CTR Lift
40%
CTR Lift
26%
CTR Lift
5%
CTR Lift
Less Than
1 Mile
Source:Business Intelligence
1 to 2
Miles
2 to 5
Miles
5 to 10
Miles
9. That s the reason why local mobile advertising is the
fastest growing media segment worldwide
Increasing from 2012 $1.2B to $9B in 2017 in the US alone
Source:Bia/Kelsey
13. What is sonata Retail?
Sonata Retail is the first global
platform designed specifically
to drive foot traffic to local
businesses.
14. Customer Journey
Step 1
Client sees your local ad while
browsing on a smartphone/tablet
Step 2
Your ad shows distance to business
and information on your offer
Step 3
Customer arrives
at your local business
15. Who is it for?
Aimed at local businesses with limited knowledge of the
internet
It’s fast and easy
Local businesses do not need a website
In three easy steps and in less than 5 minutes any local
business can start reaching local customers on their mobiles
and tablets
16. A very simple process to create a mobile local
Campaign in 3 simple steps and in under 5 minutes
1. Register your
business
2. Determine Time and
Location for your campaign
3. Create your ad
17. Step 1: Easily define your business location(s)
One, several, hundred or thousands of locations. Works worldwide.
18. Step 2: Define campaign influence areas
By business location, competitors areas, high-traffic areas, by day of week, hour…
19. Step 3: Create Your Mobile Ad / Landing Page
No need for Tech or Creative expertise. sonata Retail takes care of it.
21. A Performance Model for the Physical World
Local Businesses only pay for the highest valued event
22. Local Businesses Pay for the Highest Valued Event
Bringing real performance to local businesses
23. Demand based pricing means local businesses bid on time and space
Pricing varies based on demand conditions, day of week, time of day...
24. How we do it?
Our retail-optimized RTB algorithm does all the hard work for you
Bids for local
inventory
RTB - 100
milliseconds
Ads show on mobiles
and tablets near local
businesses
Worldwide AdExchange
Ecosystem
TAPTAP Premium Network
Arrive to
Local Business
Local Customers
----- Meeting Notes (9/10/13 22:43) -----Thank you for coming!My name is Alvaro del Castillo. I´m the CEO & Founder of TAPTAP Networks. Spain´s largest mobile premium adNetwork.
----- Meeting Notes (9/10/13 22:43) -----Today is the day we come out and present the world what we have been working on for the last 8 months.
----- Meeting Notes (9/10/13 22:43) -----My personal experience since 1999 has revolved around commerce. eEcommerce and good-old physical commerce. I helped start a .com in 1999 that sold mobiles online.
----- Meeting Notes (9/10/13 22:43) -----and I founded a retail company in 2006 that mainly sold premium rotiserie chickens.
----- Meeting Notes (9/10/13 22:43) -----Let me tell you…, my feeling while managing a physical retail store after a .com ecommerce (even back 1999) was like driving drunk and blind-folded. Not a good idea.
----- Meeting Notes (9/10/13 22:43) -----But things have changed since 2006. Smartphones have changed our lifes. Physical retailers now have an opportunity to start measuring marketing like online retailers.
----- Meeting Notes (9/10/13 22:43) -----This of course is true where smartphone penetration is highest.
----- Meeting Notes (9/10/13 22:43) -----Marketing is about reach and relevancy. What´s more relevant than physical presence? We already know that mobile local ads work better.
----- Meeting Notes (9/10/13 22:43) -----and that´s the reason growth of ad investment on mobile local campaigns outpaces all other media segments in the years to come.
----- Meeting Notes (9/10/13 22:43) -----the location layer brings higher relevancy and a new opportunities for physical retailers to embrace technology and data to drive decisions. And smartphones plus tablets empower this phenomenom.
----- Meeting Notes (9/10/13 22:43) -----Yes. Big is real Big. ecommerce is only a small portion of all commerce. Just % of sales occur online. The physical retail market is a trillion dollar market.
----- Meeting Notes (9/10/13 22:43) -----So about 8 months ago we started developing what we believe is the solution for local businesses to their greatest challenge…
----- Meeting Notes (9/10/13 22:43) -----Driving Foot Traffic. A global platform designed and developed with a retailers vision for a retailer´s biggest need.
----- Meeting Notes (9/10/13 22:43) -----We reach critical mass by leveraging todays vast amounts of local-level ad inventory and show local relevant ads on smartphones and tablets to users nearby.
----- Meeting Notes (9/10/13 22:43) -----A very easy to use platform, where as a retailer you don´t need to be an internet expert. You don´t even need a website. sonata Retail takes care of it.
----- Meeting Notes (9/10/13 22:43) -----The campaign set up process only takes about 5 min.
----- Meeting Notes (9/10/13 22:43) -----Easily define business or POI location
----- Meeting Notes (9/10/13 22:43) -----You define campaign influence areas. Retailers in Spain are already asking about bidding on competitor´s areas of influence.
----- Meeting Notes (9/10/13 22:43) -----and easily create your own ads and landing pages out of our templates…or you can also upload your own.
----- Meeting Notes (9/10/13 22:43) -----The platform offers real time reporting on the main, most important metrics that local businesses care for…and from where decisions on campaign optimizations are taken.
----- Meeting Notes (9/10/13 22:43) -----Our pricing scheme is also innovative….for physical retail that is. We are bringing a performance model to the physical world. Where local business only pay for actual & accountable results.
----- Meeting Notes (9/10/13 22:43) -----Our pricing scheme is also innovative….for physical retail that is. We are bringing a performance model to the physical world. Where local business only pay for actual & accountable results.
----- Meeting Notes (9/10/13 22:43) -----Our pricing scheme is also innovative….for physical retail that is. We are bringing a performance model to the physical world. Where local business only pay for actual & accountable results.
----- Meeting Notes (9/10/13 22:43) -----Quitar esta. poner antes de la anterior la de precios por eventos.
