This presentation was presented to in-house design leads to introduce ideas the importance of design to in-house culture and change.

2. IBM Design
People+Practices+
Places=Outcomes
IBM Design :: IBM Confidential :: © IBM Corporation

3. Oen Michael Hammonds
Lead Facilitator+Advisory Designer
@visualnotepad
Hey Y’all!
IBM Design :: IBM Confidential :: © IBM Corporation

5. 3 Principles of our Mission:
1. Outcomes for Users
2. Continuous Learning
3. Radical Collaboration

6. Users are changing.

7. IBM Design :: IBM Confidential :: © IBM Corporation
Change is not only coming, it’s here.
Why are
Millennials
so important?
The nature of the
workforce is changing.

9. User expectations are changing.

11. Everyone now brings their
consumer experiences with them to work.

12. de•sign |dəˈzīn|
noun
purpose, planning, or intention that exists
behind an action, fact, or material object
What is Design?
IBM Design :: IBM Confidential :: © IBM Corporation

13. Good design
is good business.
Thomas Watson Jr.
Former IBM President
“

14. IBM Design
IBM Design :: IBM Confidential :: © IBM Corporation

15. ?
IBM Design :: IBM Confidential :: © IBM Corporation

16. + + =
The Formula
IBM Design :: IBM Confidential :: © IBM Corporation

17. + + =
The Formula
IBM Design :: IBM Confidential :: © IBM Corporation

18. People
IBM Design :: IBM Confidential :: © IBM Corporation

22. Practices
IBM Design :: IBM Confidential :: © IBM Corporation

23. Prototype
Evaluate
Understand
Explore
IBM Design Thinking
IBM Design :: IBM Confidential :: © IBM Corporation

24. Prototype
Evaluate
Understand
Explore
Design Thinking
IBM Design :: IBM Confidential :: © IBM Corporation

25. Prototype
Evaluate
Understand
Explore
IBM Design Thinking
IBM Design :: IBM Confidential :: © IBM Corporation

26. Prototype
Evaluate
Understand
Explore
IBM Design Thinking
IBM Design :: IBM Confidential :: © IBM Corporation

27. Prototype
Evaluate
Understand
Explore
IBM Design Thinking
IBM Design :: IBM Confidential :: © IBM Corporation

28. ?
IBM Design :: IBM Confidential :: © IBM Corporation

29. Maelstrom
IBM Design :: IBM Confidential :: © IBM Corporation

30. Designcamp for
New Hires
IBM Design :: IBM Confidential :: © IBM Corporation

31. Designcamp for
Industry Hires
IBM Design :: IBM Confidential :: © IBM Corporation

32. Designcamp for
Business Leaders
IBM Design :: IBM Confidential :: © IBM Corporation

33. Designcamp for
Product Teams
IBM Design :: IBM Confidential :: © IBM Corporation

34. Designweek
IBM Design :: IBM Confidential :: © IBM Corporation

35. Facilitator Activation
IBM Design :: IBM Confidential :: © IBM Corporation

40. ibm.com/design/language
IBM Design :: IBM Confidential :: © IBM Corporation

41. Places
IBM Design :: IBM Confidential :: © IBM Corporation

50. + + =
IBM Design :: IBM Confidential :: © IBM Corporation

51. IBM Design Today
IBM Design :: IBM Confidential :: © IBM Corporation
95+Software
projects using
IBM Design
Thinking
650+Designers,
hired and
trained
11IBM Studios
open by
1Q 2016
People PlacesPractices

52. IBM Design :: IBM Confidential :: © IBM Corporation
“Words I never
expected to
write: Elegant,
thoughtful,
design guidelines
and examples
from IBM.”
John Gruber,
Daring Fireball
“I predict large tech
companies will place
greater attention on
design. […] We see it
already with Google,
eBay and IBM’s
resurgence in the
design space with
its new Austin center
led by Phil Gilbert.”
John Maeda,
Partner, KPCB
“Everyone [at Kaiser]
was very complimentary
of the briefing. IBM
Design was a big part
of setting us apart
from our competition.”
Wendy Won, VP Kaiser
Permanente Account
“As industry giants such as
IBM realize that software is a
fundamental part of their
businesses, they are also
recognizing the
extraordinary levels of
complexity they must
manage. Design thinking is
an essential tool for
simplifying and humanizing.
It can’t be extra; it needs to
be a core competence.”
Jon Kolko,
HBR, September 2015
“I predict large tech
companies will place
greater attention on
design. […] We see it
already with Google,
eBay and IBM’s
resurgence in the
design space with
its new Austin center
led by Phil Gilbert.”
John Maeda,
Partner, KPCB
Award-winning
design education
program
Core77
Design Awards

54. IBM Design :: IBM Confidential :: © IBM Corporation
ibm.biz/forrester-ibm-design
• Design thinking is not just for designers
• Big change requires concentrated, cohesive,
and collaborative efforts
• Big change also requires a lot of patience

55. IBM Design :: IBM Confidential :: © IBM Corporation
Users of B2B software are also consumers of B2C software,
and as a result, they’ve become increasingly accustomed to
easy-to-use, effective, and appealingly designed products.
IBM’s focus on [delivering this] increases the pressure for
other companies to follow suit or perish.”
“
ibm.biz/forrester-ibm-design

57. Final thoughts…

58. With Good Values Come Good People

59. Radical Collaboration

60. Making Mistakes is Better Than
Faking Perfection

61. works together works the same works for me
IBM Design