1. .Odette Vass.
CURRICULUM VITAE
A dynamic results-oriented go-getter and people’s person with solid
Product Management skills. A candidate with well-rounded business
acumen acquired in various industries namely: FMCG, Pharmaceutical,
Poolcare, Office Automation, Medical Schemes, Financial as well as Retail
and always willing to go the extra mile to get the job done. I am a hard
worker and will do whatever is required to reach my goals and meet
deadlines. I possess excellent marketing, organisational, management,
inter-personal, leadership, and communication as well as negotiation skills.
A loyal team player, who is reliable and committed and values honesty and
integrity. I am driven by innovation, possess a natural creative flair, adapt
easily to change, and also have an eye for detail. I thrive on being
challenged and I am confident that I will add value to any industry I may
find myself in as I have the will to learn and the attitude and drive to
succeed! I’m an optimist and will always try to focus on the positives in any
situation and therefore I find it easy to motivate myself as well as my team.
My personal motto and something I live by on a daily basis is: “Nothing is
impossible, so make it happen!”
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

2. .Odette Vass.
CONFIDENTIAL
Odette Vass .76 Bush Lodge, Suikerbekkie Street, Bromhof .Randburg
.CELL: 072 764 3207
ODETTE VASS
PERSONAL INFORMATION
♦ Marital Status: Married
♦ Nationality: Coloured
♦ Gender: Female
♦ Age: 38
♦ Date of Birth: 7 February 1978
♦ Identity no: 7802070136082
♦ Contact: Cell: 072 764 3207 Email: odettevass01@gmail.com
♦ Drivers License: Code 8
♦ Languages: Fluent in English and Afrikaans
♦ Health: Excellent
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

3. .Odette Vass.
EDUCATION
Secondary
School Attended : Rhenish Girls High (Stellenbosch) and John
Paul College (Western Australia)
Qualification : Matriculated 1995 (John Paul College – Western Australia)
Subjects : English, Afrikaans, Maths, Biology, Geography, Home
Economics
Tertiary
Institute : Cape Peninsula University of Technology (1996 – 1999)
Qualification : National Diploma in Retail Business Management
Subjects : Retail Business Management 1,2,3
Business Management 1,2,3
Consumer Behavior, Business Logistics Management,
Mercantile Law, Communication Skills, End-user
computing, Advertising and Sales Promotion, Shopping
Centre Management.
Institute : Varsity College (2007)
Qualification : Diploma in Marketing Management
Subjects : Principles of Marketing Management, Pricing, Advertising,
Promotions, Distribution, Place, Product, Business
Plans,
Marketing Plans, Profit and Loss Statements
Other Courses : SMART Group (July 2012)
Product Management Pharmaceutical Industry
Service Excellence and Customer Service
Hardware/Software : Advanced MS Excel, Advanced MS Word, Advanced MS
PowerPoint
Basic SAP, Blueprint, AS400, Pastel
Key Personal Characteristics
• Organized and detail orientated.
• Forecasting and analyzing sales & trends
• Developing strategic marketing programs to gain a competitive advantage
through effective coordination of activities
• Able to negotiate at high level with suppliers, retailers
• Excellent interpersonal skills with the ability to interact with all levels within an
organization, and external
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

4. .Odette Vass.
• Self-motivation; High energy level; the ability to work independently.
• Analytical with strong financial acumen.
• Smoothly handles multiple demands, shifting priorities and rapid change,
• Results oriented, with high drive to meet objectives and standards, high
attention to detail and accuracy
• Anticipates, recognizes and meets customers’ needs
• Assume responsibility for development, co-ordination and implementation of
brand activities for allocated product to achieve sales and profit targets, and
drive market share.
EMPLOYMENT EXPERIENCE
Company : Estee Lauder Companies
Duration : September 2015 – current
Reason for leaving : Personal. Family is in Cape Town.
Position : Senior Product Manager – Aramis and Designer Fragrances
Duties : Manage the entire ADF portfolio and ensuring all launches
and promos are executed with excellence.
Brands : Aramis, Michael Kors, DKNY, Tommy Hilfiger, Ermenegildo
Zegna, Lab Series
Sales budget FY 16 : R193 million
Marketing budget 2016: R13 million
Duties include:
• Set up of yearly marketing calendar in conjunction with marketing
manager, align programs with Promotions Manager and keep Marketing
Calendar updated
• Plan & implement programs in conjunction with marketing manager for
new launches and re-promotes in line with sales plan & marketing
objectives
• Develop proposed product selection line-up and sell-in units relevant to
each retailer. Ensure that sell-in is committed and complete sell-in
orders received 3 weeks prior to OCD.
• Control, coordinate and monitor P&L on any program within budgets
• Ensure saleable and collateral allocations are communicated to sales
team, education, retailers and DC
• Ensure that all DC procedures are adhered to for all product launches and
communicate all delays, devise action plan if needed.
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

5. .Odette Vass.
• Ensure collateral, saleable orders are shipped 3 weeks prior and
communicated to meet OCD – communication prior if there are
international delays
• Build collaborative retailer & internal department relationships.
• Manage the requests and bookings of retail space for marketing
activities.
• Review market and competitive trends and provide feedback.
• Prepare & Analyse data relevant to category performance and implement
programs to maintain category % and to grow market share.
• Work in conjunction with the Marketing Manager on advertising
requirements, ensuring schedules and material deadlines are adhered to
and met
• Ensure all forecast orders are reviewed with the marketing manager and
processed by DP ahead of the deadline date.
• In conjunction with the Marketing Manager, set price guidelines for the
brand line-up in relation to the competition & in line with required COG
targets. Communicate to relevant departments, suppliers, retailers as
and when required.
• Analyse, update weekly/monthly: sell through reports, category reports
and provide corrective action/ feedback where needed
• Monitor all launch sell-thru weekly for first 8weeks of all product
launches, & communicate to sales and DP for corrective actions if and
when needed.
• Liaise with forecasting and planning departments to establish flow of
stock, product codes, barcodes and orders to provide smooth transition
to meet OCD.
• Coordinate and plan monthly Demand Planning meeting to
establish/monitor shipping & lead times for programs
• Update forecasting department monthly on sell-through figures in order
to control forecasts & prevent excess or out of stocks
• Follow through and monitor shipping status in conjunction with
forecasting department on all programs and take corrective measures
• Monitor expenses monthly to ensure they stay within brand objective
and budgets
• Identify opportunities utilizing new creative approaches, external
suppliers to seek market growth.
• In conjunction with Merchandising Department, monitor all printed
materials to maintain brand standards, correct implementation as
planned.
• Review obsolescence monthly and set action plans to reduce excess /
obsolete inventory within budget levels.
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

6. .Odette Vass.
• Conduct annual product range review and provide recommendations for
pricing, rationalisation and range enhancement and range
discontinuations.
• Ensure correct pricing rules are uploaded in systems 3 months prior to
OCD
• Prepare, present marketing program to sales, education teams, retailers
and negotiate and follow-up input confirmations and co-op support
• Prepare monthly briefs for Sales and Education teams on all related new
launches and monthly focuses, advertising and support elements
• Provide Education & Communication departments with information on
new products, promotions, special events, and strategic direction
• Communicate with Sales team with regard to collateral allocations, tester
allocations, gift allocations, changes in launch programs, sell in grids and
all other details relevant to the marketing department
• Ensure on counter dates are met to execute with excellence and that all
projects are seen through to completion
• Ensure launch communication and order numbers are sent to sales team
two weeks prior to launch
• Setup marketing program in line with international guideline
• Determine trade relevant retailer programs, communicate and execute
• Maintain and manage P&L statements and control of expenditure
• Lead and manage Forecasting , Logistic / DC Meetings
• Present and negotiate strategic direction with retailers and sales team in
conjunction with marketing manager
• Monitor, review and action Reports - SKU, Price, Marketing and
Promotional reports - product life cycles
• Attend Marketing and Sales meetings weekly
• Collectively with the product manager ensure all programs and launches
are aligned to effectively execute marketing objectives.
Achievements to date: Launched 8 fragrances successfully into the local market.
Achieved successful sell through on most launches within
the first two weeks.
Set up a successful online campaign by forming a
collaboration with the correct influencers. We were
trending on twitter for a number of hours.
Reference: Phahlamohlaka, Tumi: (HR Manager) – 011 5163128
Farkas, Ana: (Marketing Manager) – 083 456 3610
(Please only contact references once I am successful in
securing a new position.)
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

7. .Odette Vass.
Company : Martin and Martin (FMCG – Pet Healthcare)
Duration : January 2015 – July 2015
Reason for leaving : Retrenched
Position : Product Manager – Pet Healthcare Division
Duties : Manage the entire Pet Healthcare division which consists
of various segments eg. Tick and Flea, Medicinal,
Nutritional and Grooming.
Brands : Bob Martin and Lopis
Sales budget 2015 : R76 million
Marketing budget 2015: R760,000
Duties include:
• Managing the complete Portfolio which includes planning and
successfully executing marketing strategies.
• Managing Marketing budgets for all promoted products and ensuring
close monitoring of marketing spend to not exceed budgets.
• Supporting the Sales team closely to ensure successful execution of
marketing plans.
• Drive NPD, Product innovation, gross margin improvement through
Project Teams.
• Responsible for increasing revenue and market share measures by
working closely with Sales, being in the trade and understanding what
competitors are doing.
• Constantly tracking our market share and assessing if this correlates with
our forward share.
• Liaising with our merchandising company (Smollans) on a regular basis.
Do various training sessions with them.
• Working as part of a team to implement marketing
initiatives/programmes in South Africa.
• Integration and management of full marketing mix (product, price, place,
promotion)
• Work closely with our Advertising agency to manage and ensure the
execution of all plans and briefs are done efficiently. Hold regular status
meetings to ensure all jobs are up to date.
• Laisse on a weekly basis with our UK office to ensure mandates given by
the UK are done correctly and timeously.
• Have regular team meetings on a weekly basis to ensure all ongoing
projects with the various departments are running smoothly.
• Work closely with Procurement and Planning to ensure I stay up to date
on everything especial where stock is concerned or change in suppliers
for various reasons.
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

8. .Odette Vass.
• Laisse with various media agencies on in store promotional activities.
• Utilise Aztec market and sales data on a regular basis to track sales,
competitor activities and market shares in the various store groups.
Achievements to date: Did an entire review on the Pet Healthcare range and in
my proposal I identified gaps in the market and where
innovation is vital to refresh the category.
Did a revamp of packaging on 28sku’s on the Healthcare
range.
Review range to see where there is room for
rationalization.
Reference: Carmen Gangen: (HR Manager) - 081 018 4168
Justine Gatter: (Marketing Manager) – 082 908 4120
Company : Specpharm (Pty) Ltd
(Manufacturer and Distributor of Pharmaceutical
Products)
Duration : September 2013 – December 2014
Reason for leaving : I was head hunted by Martin & Martin and I myself
wanted to gain experience in the FMCG industry.
Position : Product Manager – Primary Care
Duties : Managed 22 products which forms part of a generic
portfolio spread across various therapeutic areas, namely,
Acute, Chronic and OTC.
Also managed some Pfizer brands as an alliance project.
Brands : Arthrotec, Demetrin, Halcion, Relpax, Perizal, Montelukast,
Medoxicam, Anti Hypertensives, Hydrol, Claren, Eftenem,
Tenemcom, Elozart, Vari-Econazole, Hydrol
Total sales budget : R110 million
Marketing budget : R4,5 million
Duties include:
• Managing the complete Primary Care portfolio which includes planning
and successfully executing marketing strategies.
• Managing Marketing budgets for all promoted products and ensuring
close monitoring of marketing spend to not exceed budgets.
• Supporting the Sales team closely to ensure successful execution of
marketing plans.
• Involved in overseeing the daily activities of the medical representatives.
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

9. .Odette Vass.
• Assist the sales team in setting reasonable sales budgets and lend
support to help plan detailed sales strategies which are integrated with
the marketing plans.
• Daily management of inventory across my 22 products and carefully
monitoring stock to avoid any unforeseen out of stock situations.
• Constantly revising and updating sales forecasts to ensure sufficient
safety stock is kept over a three month period.
• Also in turn providing these updated forecasts to our Production Planning
Department to ensure that the locally manufactured stock is produced on
time in order to avoid any delays.
• Plan stock orders on a monthly basis and factoring various lead times into
orders to ensure timeous delivery dates for stock imported from various
countries.
• Constantly monitoring rate of exchange and ensuring regular Profit and
Loss exercises are in place.
• Closely working with our Regulatory Department to ensure all
Promotional items and marketing strategies are carried out within the
marketing code of conduct.
• Regular field visits are done to ensure I am aware of what my
competitor’s activities entail.
• Closely working with the Pfizer Alliance team and ensuring constant
feedback to the Alliance Product Specialist as well as Head of Marketing.
• Maintaining close relationships with my KOL’s and in turn arranging
CME’s and ensuring successful execution thereof.
• Having regular journal club meetings with various Cardiologists and HIV
Specialists.
• Overseeing all activities given as a directive from Marketing to the
medical representatives.
• Running various incentive schemes for medical reps in order to boost
sales and motivate the team.
• Utilise SAP to create purchase orders and track expenses.
• Liaise with Marketing Agency on a daily/weekly basis.
• Have developed long standing relationships with international business
partners and remain in contact on a regular basis.
• Liaise directly with Key Accounts at Clicks on OTC product.
• Have established relationships with various Medical Aid Groups.
• SEP price applications as well as new product submissions.
• Various presentations for cycle meetings, agency briefs, marketing plans,
business plans, feedback to management etc.
• Constantly establishing good working relationships with marketing
agencies, media agencies as well as design and printing agencies.
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

10. .Odette Vass.
Achievements to date: Successfully launched an FDC ARV tablet into the market.
Received medical aid listing for the 8th
Generic on the
market from Discovery Health, Gems Medical Scheme,
Liberty Life and Metropolitan Health. Also managed to get
the product Green listed with Clicks, listed with Dischem
and also listed on the Netcare Formulary.
Successfully launched an anti-inflammatory into the
market October 2013 and exceeded the budget by 458%
for the FY.
Reference: Kuvashnee Naidoo (HR Manager) – 011 652 0417
Usheema Maraj – (Head of Marketing and Business
Development) – 082 376 1257
Company : Pharmaco Distribution (PTY) LTD (Distribution and
Marketing of Pharmaceutical Products).
Duration : July 2011 – August 2013
Reason for leaving : Career growth because I wanted to gain experience in
a Generic Pharmaceutical environment.
Position : Product Manager
Duties : Product portfolio consisting of 13 different products
of which some were scheduled and others complimentary
medicines.
Brands : Suplasyn, Akineton, Ismo, Locacorten-Vioform, Kiwi
Vacuum Omnicup, Phargel, Pharylex, Pharyherp, Pharfem
Portfolio sales budget: R100 million
Marketing budget : R8 million
Duties include:
• Overseeing all integrated and revised marketing concepts related to my
specific products, in relation to their promotional plans, strategies, tactics,
activities and promotional material in order to conduct all necessary
marketing activities aiming to the development and improvement of the
products market sales performance.
• In accordance with company’s goals, objectives and values, set up of
effective marketing plans on products, including strategies and tactics to be
implemented in the field by the company Medical Representatives.
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

11. .Odette Vass.
• Tracking sales closely as well as monitoring market performance on all
product categories on a daily basis.
• Drawing up successful and strategic marketing/brand plans and following
through with the successful execution thereof.
• Set up of company’s yearly challenging product budgets and implementation
of active and regular follow up and constantly strategizing throughout the
year to reach those budgets.
• Development of successful and tactical launch plans and ensuring the
smooth running of the complete launch event.
• Contributing to the development of sales by dictating the image of the
various brands.
• Focus on increasing the market share of my products by proposing and
developing dynamic and appropriate marketing strategies, tactics and
activities throughout the year and ensuring there are contingency plans in
place.
• Arranging CME’s and ensuring all goes well with the event.
• Constant Market research and analysis on the various therapeutic segments
related to the products I oversee in order to develop and implement strong
promotional plans and always striving to stay ahead of the competitors.
• Complete marketing responsibility for the assigned products in the various
therapeutic areas which includes compiling and designing of detail aids and
leave behinds, tactical advertisements, writing editorials and various other
forms of marketing elements or activities.
• To manage and perform my tasks in strict compliance with the Pharmacy Act,
No. 53 of 1974 and the Medicines and Related Substances Control Act, Act
101 of 1965 (present and future), as well as pharmaceutical industry and
Pharmaco rules and regulations and ethics principles.
• Creation and development of effective promotional plans to be used in the
field, according to allocated budgets and pre-defined marketing strategies
and tactics. Carrying out good marketing practices and adhering to “ethics
guidelines” at all times, with regards to the Pharmaceutical Marketing Code.
• Constantly establishing good working relationships with marketing agencies,
media agencies as well as design and printing agencies.
• Liaise and work with the Key opinion leaders in order to always stay informed
on current medical trends and to utilize their knowledge to the benefit of the
development and growth of my products.
• Preparation and planning for sales meetings/conferences/congresses in
conjunction with the company’s sales department.
• Presentation of marketing plans, cycle plans and promotional material and
strategies to the management team, International partners and in turn to the
sales team.
• Developing specific ad hoc marketing related assignments according to the
company’s needs in line with the constant changing market throughout the
year.
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

12. .Odette Vass.
• Active participation and thorough planning and preparation for all products
training sessions and presenting the planned marketing material for that
group.
• Assist the company’s Business Development Manager, in the evaluation of
new projects, products/products lines which will potentially be taken up by
the company for distribution/promotion in the territory.
• Ensuring ongoing effective, constant and timeously flow of information as
well as communication between all parties involved in the development of
the company’s daily activities.
• Need to regularly stay informed on new scientific/medical/pharmaceutical
developments within my field of activity. Generally staying on top and up to
date with my technical, scientific and marketing and sales knowledge and
always keeping up to date with the latest trends in the pharmaceutical
environment.
• Always showing professionalism in everything I do when representing the
company at Health Authorities, clients, principals, wholesalers and other
delegates I need to interact with.
• Ensuring achievement and monitoring of all the objectives set for me at
Pharmaco on an ongoing basis which is monitored by the CEO.
• Interacting and liaising regularly with overseas business partners as well as
travelling overseas for various Marketing Meetings as well as New Product
training courses.
• Leading and motivating the sales team as well as equipping them with the
necessary tools, skills and product knowledge on an ongoing basis in order
for them to confidently go out and sell my products with confidence.
• In depth assessment of field activities assigned to medical representatives as
well as management of medical representatives on a daily basis.
• Regularly working and liaising with the Medical Representatives in the field in
order to monitor the appropriate use of the promotional material and also
acquiring all necessary information and knowledge for further marketing
actions on assigned products.
• Ongoing assessments of individual medical reps and active participation in
their Performance appraisals.
• Liaising with various Retail Pharmacy groups and listing new products.
• Building relationships with various Hospital and Pharmacy Buyers to ensure
my products are listed with the groups.
• Liaising with Medi-kredit to get nappi codes for new products.
• Working side by side with Consultants in order to get Medical aid approvals.
• Handle new product submissions as well as present new products to various
stakeholders.
• Ensuring that all my daily functions are met and done to the best of my
ability.
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

13. .Odette Vass.
Achievements to date: Successfully launched eight new Complimentary products.
Product Listings of all eight products at various FMCG
outlets, various wholesalers as well as various
Pharmaceutical bodies.
Successful application for reimbursements at various
Medical aids.
Listing of eight new products at Clicks, Dischem as well as
various wholesalers and hospitals.
Grew sales by 320% on one brand. Achieved an average of
over 60% growth on my entire portfolio.
Reference : Carol Watton (Senior Product Manager) – 079 880 4001/
011 784 0077
Roberto Agustoni (CEO) – 011 784 0077
Company : Zodiac Pool Care SA.
Duration : June’ 08 – March’ 11
Reason for leaving : Retrenched
Position : Product Manager (Heat Pumps and Salt Chlorinators)
Duties : Managed two complete product categories.
Was responsible for the performance of these two product
categories and I had to ensure they are successfully
marketed in the most effective and profitable way. I also
had to grow and increase market share in my specific
categories as well as sales.
Implemented all plans pertaining to these two categories
and ensuring they remained profitable to the business.
My complete portfolio made up + - R20 million of the
company’s turnover.
Duties included:
• Developing Brand plans, Product Plans, Launch plans, Market share
feedback, Packaging, Product User Manuals, Detailed Presentations,
Training Material, P.O.S. elements, Media Plans, PR, Promotional
materials etc with the relevant agencies.
• Assist with all branding development, advertising, as well as any adhoc
marketing executions.
• Developing any extra sales tools which the sales reps required.
• Assist with development and implementation of the annual brand plan.
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

14. .Odette Vass.
• Involved globally with launching new products and developing a
complete launch plan.
• Determined advertising needs for products.
• Analyzed performance of products and brand and implemented
strategies to address situation.
• Ensured correct media channels are identified for various products.
• Had to drive quarterly reviews on product - all aspects of product/brand
(holistic performance).
• Effective co-ordinating monthly campaign with media planners.
• Monitoring consumer complaints & compliments (feedback) across
products.
• Ensuring consistency with brand message across mediums (print,
outdoor, internet, TV, radio).
• Monitor competitor activities and action own response if necessary.
• Monitoring advertising campaigns on ongoing basis to determine success
and effectiveness.
• Innovation in brand/product management ideas.
• Monitor industry trends (understanding of impact on brand/product
needs).
• Had to ensure when promotions were going out that the company is
aware so that sales teams are adequately geared up.
• Ensuring agency and creative teams received all information required to
produce relevant advertising objectives (produce brief / marketing
objective for agencies to present advertising plan).
• Ensure costs were managed effectively within budget (minimum costs,
maximum returns).
• Managed effective business relationships with business stakeholders.
• Built and managed relationships with media planners, advertising
agencies, and media owners.
• Ensuring agency outcomes (campaign) met business needs.
• Participated in conference calls with colleagues around the world.
• Formalised Marketing Plans for each product category.
• Assisted in preparing annual budgets and sales forecasts.
• Planned and formalised different pricing strategies for new products
which were being launched as well as updated yearly price increases.
• Constant Research and development on all products with complete
reports and recommendations had to be done.
• Presented Product Plans and Launch Plans to senior management for
approvals.
• Had to achieve profitable volume growth.
• Expenditure was to be on activities that enhanced the value of my
products and gave consumers more reason to buy these products,
creating a bigger demand.
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

15. .Odette Vass.
• Developed marketing strategies that focused on doing things that would
increase profits.
• Developed products that lead expectations.
• Training of contracted promoters for in-store promotions.
• Introducing incentives for sales reps to boost sales as well as motivate
sales staff.
• Monitored market acceptance of new products.
• Did ongoing research and calculated market share figures through Chain-
stores and Specialist stores to track competitors.
• Researched, compiled and reported annual market share figures to
international subsidiaries.
• Analysed competitors and developed business strategies to combat
competitors.
• Wrote Monthly reports which included feedback on the following:
- Sales of units
- Margin analysis
- Advertising performance
- Trade feedback: complaints, improvements we can make as a company
- Promotional activities and Future promotional plans
- Any gaps in portfolio as well as competitor activities
- Competitor tracking
• Did trade visits to dealers on a weekly basis to understand our strengths
and weaknesses and analyzed how we could improve on any weaknesses
as well as strengths.
• I also managed the company website, as well as wrote quarterly
newsletters which were published on our website and sent electronically
to our customer base.
Achievements: Successfully launched a new Heat pump which is manufactured in
Europe according to EU standards. Successfully completed all processes involved in the
launch plan. Also successfully launched two new salt chlorinators of which one was
introduced into chain stores for the first time in Zodiac’s history.
References
Mr P Hughes : 011 237 3900
Company : Kyoceramita South Africa
Duration : Sept’04 – May ‘08
Reason for leaving : Career growth, I was given an opportunity to become
a Product Manager.
Position : Marketing Assistant promoted to Marketing Co-ordinator
in August 2006.
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

16. .Odette Vass.
Duties : Maintaining Customer relations for KMSA, support
Marketing team and Marketing Manager
Other Duties:
Marketing Co-ordinator:
• Support channel partners with channel marketing issues, communication
developments, promotional items, stock queries, product information
queries.
• Assist in Marketing Kyocera Products/Kyocera marketing campaign.
• Assist with PR development, liaise with PR company.
• Developed and ran their sales incentive campaign external sales people.
• Approved and signed off proofs for printing and manufacturing of signage.
• Managed the promotional items (ordering & distributing) also signing off
proofs of samples.
• Managed the KMSA website.
• Added all new Kyocera products onto the website ensuring this was done
in line with our European standards.
• Arranged dealer conferences, channel partner events, awards evenings,
staff parties, road shows and various other events/launches. Worked
against strict budgets and organized the events around these budget
constraints.
• Assist in implementing promotions and other above and below-the line
initiatives.
• Assist in development of point of sale material.
• Assist in formulating plans for future activities for marketing
communications.
• Provide feedback to the Marketing Manager on campaign progress and
remain aligned with project objectives, deliverables and timeframes.
• Ran the Kyocera social responsibility programme.
• Did write-ups of success stories in the KMSA monthly newsletter.
• Did dealer site visits to check if their branding standards on buildings and
stationary met with Kyocera CI guidelines.
• Worked with the ad agency on new strategies and adverts.
• Planned, developed and implemented effective brand strategies for each
project we had to implement.
• Worked with creative teams on ideas to improve the company profile and
position.
• Ran the motivational campaign that we launched to staff to motivate all
and bring uniformity into the company.
Marketing Assistant:
• Was responsible for all administrative duties in the Marketing department
assisting the Marketing Manager and 4 product managers with their daily
duties.
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

17. .Odette Vass.
• Manage and collate all their monthly claims including expenses, petrol
and other variables.
• Helped with budget processes and budget control, including monthly
reconciliations.
• Handled complaints and queries from the customer (KMSA) reseller and
end-users. (Customer service line).
• Handled responses from channel partner activities/surveys and formalised
a monthly report for the Marketing Manager.
• Manage and maintain internal and external communications and
relationships with clients.
• Did constant research on the competitors.
• Attend internal and external meetings with Agencies and business
partners, took minutes and distributed to all relevant parties.
References:
Mrs A Peen : 011 540 2600
Company : Omni Technologies (IT Hardware)
Duration : March’04 – Aug’04
Position : Marketing Consultant
Reason for leaving : This was a contract position.
Duties : Responsible for Sales and Customer Relations
Other duties:
• Distributors and reseller liaison
• Customer complaint liaison
• Was responsible for sending out client invoices and statements
• Responsible for new business – had to bring 5 new clients in each month
• Did cold calling to try bring new business in
• Technical support to end-users
• Drew up a balance sheet to reflect profit and losses
• Planned events, meetings and lunches
Company : Medscheme (PTY) Ltd
Duration : Sept’ 02 – Feb’ 04
Reason for leaving : Retrenched
Position : Marketing Assistant/Personal Assistant to Marketing
Director
Duties :
• Ran diary of Marketing Director.
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

18. .Odette Vass.
• Supported director with daily administrative duties.
• Did all email correspondence to clients.
• Assisted consultants with their monthly sales reports.
• Did all travel arrangements for Marketing Director.
• Arranged all meetings for the directors and had to co-ordinate lunches,
teas and snacks.
• Had to arrange many staff parties, farewells, end of year functions and
many major business lunches.
• Focused on building customer relationships in order to get new business
and maintain existing relationships.
• Was responsible for all adhoc administration for the director on a daily
basis.
Kept stock records of departmental stationary and had to replenish stock
on a monthly basis.
Company : Liberty Life
Duration : Sept’ 01 – Aug’ 02
Reason for leaving : I wanted to start my career in Marketing
Position : Office Manager
Duties : Managing 3 consultants and motivating them to ensure
they reached their monthly sales targets
• Ensuring all policies and cases were loaded onto Blueprint each month in
order for the policies to be active.
• Had to follow up on all medicals that clients needed to get for life policies
and liaised with the underwriters on a daily basis.
• Did financial analysis on different clients to assess what they needed.
• Ran the short term insurance department and was responsible for all
cases being accepted at month end.
• Managed the office and made sure all stationary, maintenance etc was
taken care of and managed one office administrator.
• Customer service was one of my major duties and I had to make sure all
clients were happy with what the consultants offered them and the
service they received was good and I had to manage any complaints
received from clients.
• Helped consultants with cold calling to improve their sales and reach
their targets.
• Arranged monthly lunches to motivate consultants and to discuss new
targets and their approach to achieving those targets.
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

19. .Odette Vass.
Company : Edgars (Pty) Ltd
Duration : Jan’97 – Aug’01
Reason for leaving : Career growth
Position : Sales Assistant
Duties : Sales, Customer Service
• Cosmetics, fine fragrances, sales assistant all formed part of my roles at
Edgars.
• My priority was to give excellent customer service and to make sure my
customers were happy and would come back again.
• I had to do little surveys to stay on top of what my customers needed and
wanted.
• I had to Increase sales and ensure I reach my monthly targets.
• Regular stock takes had to be done on a weekly basis as my stock formed
part of the high-risk areas in the store.
• I did monthly forecasts with the assistance of my supervisor on a quarterly
basis.
• Merchandising formed a big part of my role as a sales assistant and an eye
for detail was very important.
• I also had to run little promotions to reach my monthly targets and to
build my customer base which in turn earned loyalty from my customers.
• I was responsible for the smooth running of the daily duties in each
department.
• I was responsible for making sure each department has been manned
with ample casual workers accordingly.
Company : McDonalds Fast Food
Duration : Jan’96 – Dec’96
Position : Customer Service and Sales Assistant
Duties : Serve Customers, Cashier, Waitress, Administrator,
Cleaner
• Worked as a cashier at the drive through area as well as in the restaurant.
• Cooked burgers and French fries in the back area.
• Ran shifts and opened and closed restaurant.
• Regular stock counts on each shift.
• Customer service and interaction was measured daily.
• Assembling and cleaning various equipment and machinery utilized in
restaurant.
76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207

20. .Odette Vass.
Company : Hungry Jacks Fast Foods (Western Australia)
Duration : Jan’95 – Dec’95
Position : Customer Service and Sales assistant
Duties : Interacted with clients, client service, Cashier, Waitress,
Administrator, Cleaner
• Learnt to work as a waitress and cashier.
• Excellent Customer service and interaction was high priority.
• Made burgers, cooked fries and prepared desserts.
• Learnt to lock up and close off shifts.
• Also learnt to clean up all areas in restaurant including bathrooms.
• Assembling and cleaning various machinery utilized in the restaurant.
Future growth:
Complete a Project Management course and do my BCOMM in Marketing.
Complete a Life Coaching Certificate/Diploma.
I would like to gain more experience in the Pharmaceutical and FMCG industry because I
enjoy being in a fast paced, results oriented environment, where every day offers a new
challenge.
Interests:
Interacting and networking with people and meeting people from different cultures or
backgrounds. Travelling and exploring new holiday destinations.
Hobbies: Cooking, reading, cycling, going to gym, socialising with family and friends.
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76 Bush Lodge, Suikerbekkie Street . Bromhof . Randburg . 072 764 3207