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Social Media Fundamentals
About Today




Social Media Channels


Top Tips


Social Media Management
About You?
Part 1.

Social Media Overview and
        Channels
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media
  Channels
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
47%
of Irish People use
Facebook


                 Ipsos Mori, 2011
85% of 15-24 year olds

62% of 25-34 year olds

56% of 35-44 year olds

31% of 45-55 year olds

29% of 55-64 year olds
                         Ipsos Mori, 2011
9% of those 65+
Social Media Fundamentals September 2012
Overview
Exercise
Social Media Fundamentals September 2012
The Problem?
Social Media Fundamentals September 2012
Successful Engagement is About:
• Relevant and timely
• Emotional appeal
• Crowdsourcing – Ask questions, polls and
  survey
• Replies to posts
• Sharing Content
• Creating momentum (Campaigns!)
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
“I created a profile on


    But haven’t done
    anything with it”
Why do I need to be on



                     ?
175 MILLION
PROFESSIONALS
 WORLDWIDE
?
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
91%

      Source: Repeller.com
76%
53%
48%
Source: Repeller.com
The Power of Networking
Tour
TOP TIPS
Your Profile
Your Profile

Must be you and must be public

Photos – Get a professional photograph

Headline – Longer Headline

Past Positions and Education – Very
important for building your network.
Your Profile


Gain recommendations.

Why they look good?

Review clients – ask for them and return
the favour!
Your Connections




Your aim is to source
and add appropriate
and relevant
contacts.
Groups




Linked In Groups: Forums centred
around a common theme or area
Joining Linked In
 Groups:




Avoid the temptation to join too many groups!

What about a group you belong to in the real world?
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Key terms…

To follow somebody is to subscribe to their messages

A tweet is an individual message

A DM or direct message is a private message on Twitter
Key terms…

RT or retweet is to repost a valuable message from
somebody else on Twitter and give them credit

Trending topics are the most-discussed terms on Twitter at
any given moment.. E.g Arthurs Day

hashtag—the # symbol followed by a term and
included in tweets e.g #ArthursDay
Key terms…

#ff – Follow Friday!
Who uses it
 Twitter
Social Media Fundamentals September 2012
Examples
Getting started on
Twitter…..Start off
    personal!
Other Social Media
    Channels
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Success
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Becoming a Content Publisher
You need an Editorial Calendar – Plan and source your
  posts

 Yearly breakdown of activity – events and campaigns
  etc

 Weekly list of links and short term posts +
  spontaneous content
?
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
“Might social media be useful to our business?”

“What’s ‘social’ about us?”
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Management
and Resources
Social Media Fundamentals September 2012
How Does The
Internet and Social
Media Change Your
Organisation – Start
 The Conversation!
Online
 Reputation
Management
“Let’s hurry home and follow the
earthquake news. And don’t forget
to order your favourite KFC menu”.
Social Media Fundamentals September 2012
Social Media Policy
Metrics
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Social Media Fundamentals September 2012
Paul McGarrity

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Social Media Fundamentals September 2012

Hinweis der Redaktion

  1. Before I start to talk about the main points of online marketing ... It’s important to consider the huge changes in media over the past decade.
  2. Before I start to talk about the main points of online marketing ... It’s important to consider the huge changes in media over the past decade.
  3. How you appear online now plays a major part in career prospects Recruiters and potential employers are now assessing people’s online profiles as part of the screening process Example: I just recruited a new account executive via Linked In. Recruitment Professionals: perhaps social media to screen candidates online
  4. Best way to describe Twitter is that it’s a like a:Personalised news service – keep up to date with what interests you Talk to friends and colleagues online Message people directly Follow events – such as the London OlympicsWhy I like it:Content: allows me to get updates from interesting people – Eg Grahame LinehanCommunity: can link up with people around issues – film and business Good blend of personal and business Let’s take a look at how it works………
  5. Getting started:Just pick a few interesting areas around hobbies – film, cooking, travel and your friends – whatever you are interested inAnd just follow a few dozen profiles and check your news feed.Twitter is addictive – there is a hard core of people who use it all the time
  6. Newt Gingritch buying Twitter followers online
  7. We all have a number of professional areas that we are really interested in. You should think about the areas you care about and comment on them. Build up your authority on issues and market yourself online!
  8. Look for opps to lead with an industry story and have a comment on it!