17. 85% of 15-24 year olds
62% of 25-34 year olds
56% of 35-44 year olds
31% of 45-55 year olds
29% of 55-64 year olds
Ipsos Mori, 2011
9% of those 65+
40. Your Profile
Must be you and must be public
Photos – Get a professional photograph
Headline – Longer Headline
Past Positions and Education – Very
important for building your network.
44. Joining Linked In
Groups:
Avoid the temptation to join too many groups!
What about a group you belong to in the real world?
52. Key terms…
To follow somebody is to subscribe to their messages
A tweet is an individual message
A DM or direct message is a private message on Twitter
53. Key terms…
RT or retweet is to repost a valuable message from
somebody else on Twitter and give them credit
Trending topics are the most-discussed terms on Twitter at
any given moment.. E.g Arthurs Day
hashtag—the # symbol followed by a term and
included in tweets e.g #ArthursDay
69. Becoming a Content Publisher
You need an Editorial Calendar – Plan and source your
posts
Yearly breakdown of activity – events and campaigns
etc
Weekly list of links and short term posts +
spontaneous content
Before I start to talk about the main points of online marketing ... It’s important to consider the huge changes in media over the past decade.
Before I start to talk about the main points of online marketing ... It’s important to consider the huge changes in media over the past decade.
How you appear online now plays a major part in career prospects Recruiters and potential employers are now assessing people’s online profiles as part of the screening process Example: I just recruited a new account executive via Linked In. Recruitment Professionals: perhaps social media to screen candidates online
Best way to describe Twitter is that it’s a like a:Personalised news service – keep up to date with what interests you Talk to friends and colleagues online Message people directly Follow events – such as the London OlympicsWhy I like it:Content: allows me to get updates from interesting people – Eg Grahame LinehanCommunity: can link up with people around issues – film and business Good blend of personal and business Let’s take a look at how it works………
Getting started:Just pick a few interesting areas around hobbies – film, cooking, travel and your friends – whatever you are interested inAnd just follow a few dozen profiles and check your news feed.Twitter is addictive – there is a hard core of people who use it all the time
Newt Gingritch buying Twitter followers online
We all have a number of professional areas that we are really interested in. You should think about the areas you care about and comment on them. Build up your authority on issues and market yourself online!
Look for opps to lead with an industry story and have a comment on it!