1. CITIZEN EXPERIENCE & CYD
DESIGN RESEARCH HARRELL
UX RESEARCHER
CFA MENTOR
OAKX DEC. 2012

2. DATA POLICY TECH DESIGN
CITIZEN EXPERIENCE

3. @sf311 GG Park sprinklers on full blast this AM;
ground already soaked & mud starting from
heavy fog - very wasteful, anything you can do?
…about 45 minutes…
311 Story slide
@cydharrell: thanks, we'll look into it, your ticket number is xxxxxx

4. PUBLIC EXPERIENCE
DESIGN VALUES

5. RESPECT
PARTICIPATION
UNITY

6. RESPECT
PARTICIPATION EMPATHY
UNITY

7. “The best tool for resolving disputes within a
design team, for making design decisions
based on data rather than opinion, is sitting
next to someone who is a real person who
wants to accomplish something as they use
your design to do it.”
--Dana Chisnell, August 2, 2010

8. NOT

9. But timing is everything
#2

11. SOMEONE WHO
NEEDS TO DO
THE THING
SOMEONE IN
THE CROWD

12. THEIR
CONSENT
YOUR THANKS
NO BUTTERFLY
EFFECT

13. YES NO

14. THE MOST STRIKING TRUTH OF THE CURVE IS THAT ZERO USERS GIVE ZERO INSIGHTS.
--JAKOB NIELSEN

15. ONE THIS IS
YOUR
HOMEWORK

16. THANK YOU
CREDITS
DMV photo: http://www.flickr.com/photos/graciepoo/
Nielsen 5 users: http://www.useit.com/alertbox/20000319.html
Butterflies: http://openclipart.org/detail/124339/cartoon_butterfly_dw3-by-kizzyblue
Aliens: Simpsons Treehouse of Horror VII: Citizen Kang
QUESTIONS? @CYDHARRELL