Gamification
Gamification:
● Using game elements in non-game context.
Game ≠ Gaming ≠ Gamification
GAME
GAMING
GAMIFICATION
{
● Engagement
● Productivity
● Learning
● Employee Recruitment
● Evaluation
Learning Through Gamification
Educational, Entertaining, Challenging, Continuous Improvement, Community Driven, Hands On
Lecture
Reading
Audio/Visual
Demonstration
Discussion Group
Practice by Doing
Gamification
Teaching Others
5%
10%
20%
30%
50%
75%
80-90%
95%
Enterprise Gamification
2011: Gartner: Over 70 Percent of Global 2000 Organisations Will
Have at Least One Gamified Application by 2014*
* http://www.gartner.com/newsroom/id/1844115
http://blogs.clicksoftware.com/index/top-25-best-examples-of-gamification-in-business/
http://www.yukaichou.com/gamification-examples/top-10-enterprise-gamification-cases-employees-productive/#.VgGXdd9_c3o
Designing Gamification
2012: GARTNER Says by 2014, 80 Percent of Current Gamified Applications
Will Fail to Meet Business Objectives Primarily Due to Poor Design*
* http://www.gartner.com/newsroom/id/2251015
Player, Mission, Motivation, Mechanics, Challenge