How To Shoot, Edit, and Embed Video On Your Website or Ebook www.bookbaby.com Brian Felsen (CD Baby | BookBaby | HostBaby ) 3:30pm Monday, 02/13/2012 Make, Market Duffy-Columbia Please note: to attend, your registration must include Workshops. This panel will teach you everything you need to get started with video, so you can create a better ebook experience, engage with your fans on the Internet, and expand your reader base. Brian Felsen will go through recommended equipment purchase, basics of lighting, setup, editing, uploading, and metadata. Attendees will shoot a short video and walk through the process together.

1. HOW TO SHOOT, EDIT,
AND EMBED VIDEO ON
YOUR WEBSITE OR
EBOOK
Brian Felsen, President, BookBaby

2. WHY INCLUDE
ENHANCED CONTENT IN
YOUR EBOOK OR ON
YOUR WEBSITE?
Brian Felsen, President, BookBaby

3. Expand your reader base
 Distribute your work everywhere
 New channel of Youtube
 Own search ecosystem
 SEO
 Ad revenue (www.youtube.com/partners)
 You must bring own platform anyway
 BriandeFiore – agent’s job is to demonstrate to
publishers that you don’t need them

4. Fan engagement and conversion
 Differentiate your product
 Many websites are amateurish
 Many online communities allow for links
 Most authors on Facebook don’t have them
 "Open up the process“ -> Conversion
 Contests
 Fan videos
 Interact with fans
 Continual messaging
 Replies

7. Reasons to self-publish in
addition to traditional publishing
 It won’t hurt you – Grisham, Celestine, Elements of
Style, Joy of Cooking, Tom Watson
 It’ll speed your time to market
 It’ll get you into smaller niches, if that’s right for your
book
 Hybrid model – Bob Mayer, James Rollins – short
stories
 And…

8. Take advantage of the medium
 Internet is immersive
 Ebook/tablet features
 iPad, Nook, Fire
 Improved user experience
 Explain
 Illustrate
 Eye candy

9. EQUIPMENT
Brian Felsen, President, BookBaby

10. Camcorder
 ~$300: Canon Vixia R20; Panasonic 80S/K
 Best form factor, sound possibilities
 It helps to have XLR inputs

11. Camera
 <$600: Canon Rebel, Nikon 3100
 Pros: Multipurpose; amazing pictures
 Cons: Steadiness; hot chip; form factor; need
lenses; sound

12. Phone
 Pros: You probably have one
 Cons: Low-light video; sound; stability

13. Webcam
 Pros: very inexpensive, comes with many laptops,
convenience; need computer to edit
 Cons: quality of audio/video; eye contact; mobility

14. Tripod
 Great for filming others; outdoors; standing;
readings
 Should be lightweight, strong, portable,
extendable, and cheap
 I love my Davis & Sanford Vista Voyager Lite
3 lbs.
 Extends to 63 inches, folds to 21
 Ball head
 $50 including shipping

16. Or, a Gorillapod for digital cam

17. Microphone - onboard
 Best for indoors camcorder (where quality is
good) and webcam/iSight (where you don’t
have much of a choice)
 Tips on getting good sound
 Know that it matters more than you think
 Get close
 Get loud without distorting

18. Microphone - lavaliers
 Pros:
 Great for interviews
 You can get good sound close
 Cons:
 Wired tethers you
 Wireless is pricey/interference
 Cheap ones may not improve on onboard mic

19. Microphone – cardioid handheld
Shure SM58

20. Unidirectional vs. omnidirectional

21. Cardioid microphones - pros
 Quality
 Price
 Durability
 Transparency

22. Cardioid microphones - cons
 You look like an interviewer
 You need accessories
 Cable
 Windscreen
 Toreally capitalize on better sound, you may
need an XLR adapter/preamp if your camcorder
doesn’t have one

23. Other equipment
 Battery tester
 SD cards, hard drive
 Cheap headphones

24. FILMING
Brian Felsen, President, BookBaby

25. Positioning the shot
 What does your setting convey about you,
about your brand?
 What’s in the shot without the subject?
 Anything ugly, stripy, distracting?

26. Shoot it straight-on

27. Get closer than you think
 It should look good small (embedded from
YouTube or on smartphones)

28. Lighting
 Available lighting may or may not be helpful
 Use as much as possible, but more isn’t
always better
 Equipment is becoming more forgiving
 Examples:

29. Lighting problems
 Windows can make it backlit

30. Lighting problems
 A sunny day isn’t always a good thing

31. Lighting problems
 Harsh lighting
Diffusing light, fill light, or bouncing against neutral color (ceiling) will be
like a fountain of youth

32. Use 3-point lighting

33. Key light
 Shines directly upon the subject and serves as
its principal illuminator
 In outdoor daytime shots, the Sun often serves
as the key light.
 Usually 15-45 degrees to the side and higher
than subject

34. Cheap key light sources
Goose neck allows for good positioning.

35. Fill light
 Balances the key by illuminating shaded
surfaces, such as the shadow cast by a
person's nose upon the rest of the face.
 Usually softer and less bright than the key light
(up to half)
 Can use a reflector or even a wall as a fill light
instead of an actual lamp
 Generally opposite angle than the Key - if the
Key is on the left, the Fill should be on the right
 The Fill can be raised to the subject's height,
but should be lower than the Key.

36. Without fill light…

37. Back light (rim light)
 Shines on the subject from behind
 Separates the subject from the background
 Highlights contours.
 Can create a rim of light around the top or side
of your subject

38. BASIC EDITING IN
IMOVIE
Brian Felsen, President, BookBaby

39. Importing from webcam

40. Importing from camera
Turn AirPort off, and don’t mess with the file structure

41. Importing from camera

42. Choose the footage

43. Import it as “large”

44. Create a new project

45. Give it a title

46. Drag the footage to the Project
library

47. Open the clip trimmer

48. Drag the front and end to trim

49. Open the transitions

50. Drag in cross-dissolve to fade

51. One on the head to fade in

52. One on the tail to fade out

53. Open the title menu

54. Drag in a title template

55. Edit the title

56. Give it a 5-second duration

57. Add a call-to-action at the end

58. Here, I used the “centered” title

59. Add another cross-dissolve to
fade out

60. If you have a logo or cover, put
it at the beginning

61. Right-click to add a “Ken Burns”
effect

62. Goes from small…

63. … to big.

64. Export the movie

65. Use the “large” setting

66. UPLOADING TO
YOUTUBE
Brian Felsen, President, BookBaby

67. Select file

68. Give it a title

69. Add tags which people will
search

70. Literary Agent

71. Choose a thumbnail

72. Add annotations and links

73. Monetize

74. Become a YouTube Partner

75. Get embed code to put on
website and blogs

76. YouTube crawls and links
people to your blog

77. PREPARING VIDEO FOR
ENHANCED EBOOKS
Brian Felsen, President, BookBaby

78. Options for preserving
formatting
 Separate fixed-layout conversion
 Requiresa separate conversion for each format
 Compatibility with various platforms
 Deliver book as image files
 May not continue to be supported
 May look fuzzy on Kindle
 A note on children’s books
 Text within the images/pictures will not be
searchable.
 Include that same text below the picture as well.

79. Enhanced ebooks
 Device compatibility: iPad, Nook, Fire
 Costs: could be up to $2/page if combining
with fixed-layout
 Benefit: enhanced elements can be embedded
within the text/image elements.
 In some cases javascript is used as well.
 Maximum filesize: 2GB

80. Value your time as an artist
There’s more to life than technology and marketing:
creating, reading, traveling, family

81. DIY conversion
 It’s like changing the oil in your car
 Many different formats and flavors of ePUB,
.mobi, .azw
 ePUB check, unmanifest file check
 Accounting with multiple retailers
 Retailers who won’t accept individual authors
 Cover design matters

82. Filenames
 No spaces in the file name
 “myreallycoolillustration.jpg” not “my really cool
illustration.jpg”

83. Audio and video
 Video Specs:
 H.264 video compression
 AAC Compressed audio
 .mov or .m4v extension
 Bit rate between 800-1000kbps
 Audio Specs:
 AAC Encoded
 .m4a extension (.mp3 is also acceptable)

84. Export using QuickTime

85. Click on Options

86. Check Video Settings

87. Make sure Video is H.264
codec

88. Change audio settings to .aac

89. Indicating placement of
enhanced elements
 Add simple tags in red within their word
document. Example: [Insert Video
“dogandcat.m4v”]
 If using PDF, use the above method or use the
comments tool in Adobe to add notes on what
placement you would like

90. Don’t forget print!
 In the real world, people still buy print
 It should look good
 Rightsize
 Not outsourced
 Guarantees
 Phone support
 G7 certified color
 Forest Stewardship Council certified paper

91. Follow us for interviews, blogs,
and advice:
Brian Felsen, President, BookBaby
Twitter:
 @bookbaby
 @brianfelsen
 blog.bookbaby.com