1. BluevibeProximity Marketing - Services Bluevibe www.bluevibe.net

2. Roadmap StartUpfounded in Heraklioin 2006 Founded by two computer scientists and Cytech Ltd Cytech gets 25% Goal: to create and market a Bluetooth marketing and services platform Initial assets: A prototype with innovative features and Cytech's experience in the field of the mobile marketing field 2 0 0 6

3. Roadmap After one year the prototype becomes a product Robust hardware Stable software Marketing material First presentations and demos in Greek potential customers. Mainly existing Cytech's customers First demo installations at greek expositions Taxi show Executive cars expo one year later

4. Roadmap Participation in exhibitions Mobile Marketing Conference Enada - Rome First sales in Greece Pilot installation at the Athens International Airport Constant evolution of the platform and presentation of the first proximity services platform with interactivity over bluetooth Installations

5. Roadmap Cytech re-invest in Bluevibe getting 20% more Bluevibe creates and supports an open source project for developing mobile applications, called FIRE Advertising and marketing outside Greece begins Google Ads Bluetooth Magazine First sales abroad Jordan, South Africa USA, Skopje, Netherlands, Brazil Re-Invest

6. Bluevibe becomes a well know brand in its field Value Added Resellers' plan is presented First VARs come in Ireland Greece New unique feature is presented: Web Access over Bluetooth VAR plan is revised and a new one is presented Roadmap Resellers plan

7. New VARs come in Indonesia Singapore, Hong Kong, Malaysia Version 2.1 of the Bluevibe platform is presented supporting not only Bluetooth but also WiFi services at the same time Currently Bluevibe is one of the oldest and most complete platforms Roadmap New Version

8. Roadmap More aggressive expansion abroad Large deployments to crowded public places Airports Stadiums Introduction of new products based on Bluevibe at Q1 2010 Integration with Cytech's sms platform creating a complete mobile marketing platform Future Plans

9. Overview

10. Benefits Rich interaction: Multimedia content (video, mp3, images, text, etc.)‏ Full blown websites Access to the same content from everywhere Contact consumer directly on their most personal device Immersive experience Supports Bluetooth and WiFi devices Central, real-time campaign management Real-time Live Statistics – Measurable Results

11. Incoming message from Bluevibe User authorisation for content reception Message from Bluevibe received Bluevibe Hotspot Click to open image Message stored at Inbox Content Push Example

12. Bluevibe Hotspot (bluetooth & wifi enabled smart mini-pc) Bluevibe Manager (web-based management tool) Bluevibe Mobile (mobile application for interactive services) Bluevibe System

13. Bluevibe Hotspot 2.1 Fast: 21 - 42 simultaneous Bluetooth connections WiFi: Can serve WiFi enabled devices Captive portal functionality Compatible with ~>400 Bluetooth devices Small: fits anywhere Easy:zero configuration Range: of up to 80 meters Affordable:2 years free support & hosting Two modes of operation Online Standalone

14. Real-time campaign management Can work as WiFi Internet access point Ideal for large deployments Real-time monitoring & statistics Smart bandwidth usage ideal for GPRS/3G networks Bluevibe Hotspot 2.1: Online mode Online mode

15. No permanent Internet connection required Only needs a power supply Can serve locally stored website Portability: Simply load the campaign data & take it with you Combined statistics from all your Hotspots (online and standalone) Bluevibe Hotspot 2.1: Standalone Standalone mode

16. Bluevibe Hotspot (bluetooth & wifi enabled smart mini-pc) Bluevibe Manager (web-based management tool) Bluevibe Mobile (mobile application for interactive services) Bluevibe System

17. Central management and administration Hotspot configuration Push and interactive campaign creation and monitoring Campaign statistics and reports Captive portal configuration Full auditing Bluevibe Manager (1/3)

18. Bluevibe Manager Content management for multimedia content Images, mp3, videos Upload Hotspot Local content(multimedia files or website) Time schedule and hotspot selection per content Show current nearby users of each hotspot Bluevibe Manager (2/3)

20. Helpful tools

21. Business card creator (vcf)

22. Manual Push

23. Update Bluevibe Mobile ThemeBluevibe Manager (3/3)

24. Bluevibe Hotspot (bluetooth & wifi enabled smart mini-pc) Bluevibe Manager (web-based management tool) Bluevibe Mobile (mobile application for interactive services) Bluevibe System

25. Bluevibe Mobile Java mobile application (based on Open Source Fire UI Engine) More than 200 devices supported The first and only mobile browser with Bluetooth Web Access Interactive applications poll, trivia, games, downloads

26. Mobile Web (xHTML) support Stay connected Access to thousands of websites Create your own mobile website Free Access via Bluetooth Bluevibe Mobile (xHTML)

27. Access to popular sites Flickr Facebook Wikipedia Instant Messenger (MSN, Yahoo, GTalk, etc) Runs across platforms: Compatible with majority of mobile phones not only PAN enabled mobiles Bluevibe Mobile (WWW)

28. Bluetooth Communication alternatively GPRS/3G/WiFi, for remote access Add your own services to Bluevibe Browser on-the-fly No need to repackage and redistribute the application Fully Theme-able Custom-made, branded application development Bluevibe Mobile (Customization)

29. Madefor Johnnie Walker Took place at the major squares of Athens Mobile application containing all public transit information send via Bluevibe Through this application users could call a taxi or know the timetable of metro and bus lines Examples - Don’t Drink and Drive Don’t drink & Drive

30. Seven Bluevibe Hotspots at key places Mobile application send via Bluevibe Flight Information provided real time Retail shops presented Alert system for announcements Examples - Athens Airport Athens Airport

31. Provided by Bluevibe VAR in Ireland Internet over Bluetooth and WiFi inside the bus Passengers get a free service System owner can add advertisements at the Bluevibe Mobile as a revenue stream Examples -Bluetooth Internet Bluetooth Internet

32. Science & Technology Park of Crete, Heraklion, P.C. 71110 Crete, Greece Tel: +30 2810 391940 Fax: +30 2810 391941 Web: http://www.cytech.gr/ - http://www.bluevibe.net/ E-mail: info@bluevibe.net Facebook Group Linkedin Group Contact