1. •The Artist on the front •The magazine writes things that are featured inside of the •The same masthead is found in the
which is Rick Ross is magazine on top of the Masthead this mean the audience will be same place each week , looking the
pointing at himself which able o see this and attract the TA same . This shows ‘Vibe’ is maintaining
shows his self confidence their brand identity.
and tells he audience he •Secondly the Artist on the front is on
thinks ‘ he's the man’ . top of the mast head showing the
• In addition , it shows us reader that this is an established Hip-
that he is proud of what he Hop magazine.
has done and wants to
show off his money , tattoos
and chains to the audience.
•The shades on his eyes
, show that he is hiding
something and not giving
too much away . Being
mysterious and interesting
, teasing the audience.
•In rap culture tattoos are
popular and have become
extremely common and have •The word ‘Sexy’ fits the Hip Hop culture
become a convention of which is very sex influenced and plays a
most rappers and Hip Hop big part in the lifestyle.
magazines
•In addition , a lot of sex orientated
•The grunt on the face of the words are used across the front cover.
American rapper ‘Rick Ross’
follows the hip hop •The jewellery on his neck reflects the
magazine c convention . The Hip Hop and Rap lifestyle . The lifestyle
grunt also will appeal to a of money , girl , cars and expensive
male audience as her looks chains and watches .
aggressive and angry .
•The colour of the jewellery , which go
Barcode and Price is
•The Magazine also used s type of ‘ Mode of Address’ using the by the name ‘Black diamonds’ shows
hidden away . The TA has
world ‘Bad boy’ is one of there sell lines , this appeals to the the dark side and dirty side of the Hip
to look for it .
target audience. Hop industry.

2. •Like ‘Vibe’ the masthead is found
in the same place each week
, looking the same . XXL are
maintaining their brand identity . •The magazine advertises
•50 cent's body goes over the other artists that are featured
Masthead showing up that ‘XXL’ is in the magazine this would
an established music magazine. attract the TA of people that
•50 cent’s face is covered love and are interested in Hip
showing the influence of Hop
violence in Hip Hop . In addition •Soulja Boy’s facial expression is
, it makes the viewer think of stern and doesn't give a lot away
gang war which also is usually to the reader . Showing a ‘hard’
linked with Hip Hop outer shell .
•The names of the artists •The jewellery and chains the
featured on the front page artists are wearing shows that
are extremely big , this will then artists have a large amount
be used to attract the reader of money.
to this particular issue of the •In addition, the chains and
magazine. watched which are ‘Gold’
•These two names reflect the connotes wealth and royalty .
two different sides of Hip Hop
and will attract the TA. Similarly, like the previous front
cover of vibe with Rick Ross
•XXL has a good used of mode
, Soulja Boy is covered with
of address the word ‘Haters’ is
tattoos this again has become part
used . This word is used a lot
of Hip – Hop culture and
among artist and people
something the reader can identify
influenced or interested by the
with.
industry .
•Barcode and price are hidden
•In addition this sell line will
away . The TA has to search
attract the audience as it is
for the price.
relevant and interesting to
them.

3. •The sell line of top of the masthead is visible to the reader and is something
they would notice advertising an exclusive would attract the TA.
•The Artist that is featured in this •As stated before in previous slides
front cover is Kesha . As a female the Masthead is placed in this same
she is portrayed in a very sexual place each week showing that Vibe
way by the Hip Hop magazine ‘Vibe’ is maintaining a brand identity.
•Kesha is dressed in a laced dress •The artist featured on this front
which shows the artist in a sexual way . cover is over the masthead this tell
This follows the convention of females us that the magazine is well
in Hip Hop and how they are often established.
portrayed in a very sexual light. •Sell lines like the one featured
•In addition , we are given the to the left will lure the TA is read
impression of shyness by the fact the the view from a Hip-hop point of
artist covers her body as if in shame . a view of the large debate.
On the other hand , her open mouth
reads of a sense of sexuality and lust. •The colour use in this issue of
vibe have a plain white
Kesha on the front cover also has a
background drawing attention to
large amount of gold jewellery showing
the artists and the splash of red
that she is independent making her
on the masthead and the artists
own money but also informs us of her
name gives the magazine a sexual
expensive taste. This also follows the
edge .
stereotype of females in Hip-hop .
•The main sell line used is very sexual •This issue o the magazine also
and describes the artist as a guilty features a variety of other different
pleasure . This again fits in with the artists that are talented and
convention of females on Hip Hop upcoming and would appeal to Hip
magazines . Hop lovers .
•A sell line like this would lure the male •If the reader doesn't get drawn by
reader to read inside the magazine and the main cover the artist based
find out more. inside the magazine may lure them
•This main sell line is placed on the left to buy the magazine.
hand side where the eye of the reader
•Barcode and price are hidden away
will go first when looking at the front
•The Female on the front who is the artist the TA has to search for the price.
cover.
Kesha will attract the male TA to read this
issue o the magazine.