Sharing from Advertising Week New York 2019

1. CONNECTING THE DOTS
#2
#ADWEEKNY2019

2. The New Context

3. Gen-Z

4. 100% Digital
74% do not use FB Live
64% never listen to podcast
77% read print ad
88% notice OOH

5. E-Commerce Addict
Don’t have brand loyalty?
Branding doesn’t have effect?

6. Brand marketing is not dead but rather more
alive than ever.
It is a necessity to now combine e-commerce
and brand marketing to form something new
that soars even beyond Gen Z’s expectations

7. •Branding in new Era
•Touchpoint & Media
•Content & Storytelling
•New Commerce

8. 98%

9. 1%

10. Data

11. Becoming Data World

12. Marketing with Data

13. What data we need?
Who have it?
Someone have it?
How we get it?

14. Data Privacy

15. GDPR
CPPA

16. Data Transparency
Data Safety

17. Consent of collecting data
Consent of using data

19. The Future of Data

20. •Data Attribution
•Traditional Data vs Digital Data
•Data Intelligence
•Data Collaboration

23. First Party Data!
First Party Data!
First Party Data!
First Party Data!
First Party Data!
First Party Data!

25. Tech

27. •New Creative
•New Experience
•New Commerce (?)
•Data & Privacy issues

28. Touchpoint

30. Changes of Marketing

31. DTC

33. •It’s not just E-Commerce
•New business model
•New scale
•New stacks
•New marketing
•And more….

34. MEDIA

36. New Land

40. •Building the show
•Takeover the show (sponsor)
•Build brand as a story in the show

43. Old Land

47. •OOH is where consumers are
•OOH Makes Digital Real
•OOH is accountable
•OOH is Connected
•OOH is a literal “Stake in the Ground

49. •Share of Awareness
•Share of Feeds
•Share of Views
•Share of Ears
•Share of Voices
•Share of ….

50. CREATIVE

51. Dynamic Creative
in
Dynamic Media

52. Dynamic Creative at Scale?

53. AI

54. Data x Creative x Storytelling

55. Communication Operation

56. Storytelling

57. Stop interrupting
Start inspiring

58. •Is it beautiful?
•Is it novel?
•Is it positive?
•Is it attainable?
•Is it actionable?

59. How to stand out?

60. •Understand your brand
•Create a great brief
•Let the idea grow
•The biggest risk is not taking a risk
•One team

61. BRAND

62. Brand Belonging

63. Connection

64. Brand Purpose

65. Experience / Storydoing

66. Sense of Community

67. Social Connect Strategy

68. Community Strategy

69. Partnered Community Strategy

70. INFLUENECER

71. Truth
Trust
Transparency

72. Understand the right power of influencer
Use them in the right way

73. MARKETING
TRANSFORMATION