1.
CONNECTING THE DOTS
#2
#ADWEEKNY2019

2.
The New Context

3.
Gen-Z

4.
100% Digital
74% do not use FB Live
64% never listen to podcast
77% read print ad
88% notice OOH

5.
E-Commerce Addict
Don’t have brand loyalty?
Branding doesn’t have effect?

6.
Brand marketing is not dead but rather more
alive than ever.
It is a necessity to now combine e-commerce
and brand marketing to form something new
that soars even beyond Gen Z’s expectations

7.
•Branding in new Era
•Touchpoint & Media
•Content & Storytelling
•New Commerce

8.
98%

9.
1%

10.
Data

11.
Becoming Data World

12.
Marketing with Data

13.
What data we need?
Who have it?
Someone have it?
How we get it?

14.
Data Privacy

15.
GDPR
CPPA

16.
Data Transparency
Data Safety

17.
Consent of collecting data
Consent of using data

18.
The Future of Data

19.
•Data Attribution
•Traditional Data vs Digital Data
•Data Intelligence
•Data Collaboration

20.
First Party Data!
First Party Data!
First Party Data!
First Party Data!
First Party Data!
First Party Data!

21.
Tech

22.
•New Creative
•New Experience
•New Commerce (?)
•Data & Privacy issues

23.
Touchpoint

24.
Changes of Marketing

25.
DTC

26.
•It’s not just E-Commerce
•New business model
•New scale
•New stacks
•New marketing
•And more….

27.
MEDIA

28.
New Land

29.
•Building the show
•Takeover the show (sponsor)
•Build brand as a story in the show

30.
Old Land

31.
•OOH is where consumers are
•OOH Makes Digital Real
•OOH is accountable
•OOH is Connected
•OOH is a literal “Stake in the Ground

32.
•Share of Awareness
•Share of Feeds
•Share of Views
•Share of Ears
•Share of Voices
•Share of ….

33.
CREATIVE

34.
Dynamic Creative
in
Dynamic Media

35.
Dynamic Creative at Scale?

36.
AI

37.
Data x Creative x Storytelling

38.
Communication Operation

39.
Storytelling

40.
Stop interrupting
Start inspiring

41.
•Is it beautiful?
•Is it novel?
•Is it positive?
•Is it attainable?
•Is it actionable?

42.
How to stand out?

43.
•Understand your brand
•Create a great brief
•Let the idea grow
•The biggest risk is not taking a risk
•One team

44.
BRAND

45.
Brand Belonging

46.
Connection

47.
Brand Purpose

48.
Experience / Storydoing

49.
Sense of Community

50.
Social Connect Strategy

51.
Community Strategy

52.
Partnered Community Strategy

53.
INFLUENECER

54.
Truth
Trust
Transparency

55.
Understand the right power of influencer
Use them in the right way

56.
MARKETING
TRANSFORMATION